Mistake turned magic
After 10 bathtubs full of rejected pilot productions from our reformulated Matcha Hemp Hydrating Cleanser, we decided to rework the bulk and not let it go to waste. With a reworked formula and added surfactants to create a foamy lather, Matcha Hemp Body Wash was born. Learn more
Hey, Hi, Hello— We’re KraveBeauty
Our day job is making skincare, but our passion is creating a more intentional world. We’re reducing our environmental impact, building an inclusive community, and rejecting traditional beauty conventions.
We’re here to #PressReset on the norm. Won’t you join us?
We feed your skinsides what they’re craving
Your skin is smart and if you listen, it’ll tell you exactly what it’s craving. We believe skincare should be as intuitive as eating what you crave and that you (not us or our industry) know best how to nourish your skin. We’re here for when your skintuition says you need a balanced skincare diet to keep your skin healthy.
For All Skin Types
The ugly truth about beauty
Beauty has become a lot like fast fashion. Our rapid cycle of overproduction and overconsumption is hurting us, our skin, and the planet. It's time to do something about it.
By people, for people—and our planet
We founded KraveBeauty to keep our community from being overwhelmed by skincare; now we’re trying to keep the planet from being overwhelmed too. How do we solve a problem this big? Shrink down a size.
Doing our part to make a change
Our goal is to shrink our footprint as much as we can. From cutting carbon emissions to limiting our product range, we want to do the most good by having the least impact on our planet.