#PressReset Diaries: Meet Rachel, Our Marketing Manager

Hi there! My name is Rachel and I oversee the marketing stuff here at KraveBeauty. I'm no beauty guru - just a human being sharing her journey in skincare to remind you to put a little joy into the process because you'll get there when you get there. 


Full Name: Rachel Shim
Occupation: Marketing and Communications Manager at KraveBeauty
Location: New York City, USA
Age: 25
Skin Concerns: Sensitive, dehydrated and acne-prone
Life Motto: Dreams don’t work unless you do (but balance is key).
Fun Fact: Cinnamon buns are my kryptonite (balance flies out the window here).

My Skin Journey | It’s a process

You read it up there. My skin is sensitive, dehydrated, acne-prone and likes to flip flop from being oily and flaky between the seasons. Aka it’s fickle and needy af... or so I thought.

I used to be one of those people who viewed their skincare routine as the sole solution to all their skincare problems. Acne? Salicylic acid. Oily skin? Double up on the cleanser. Dry skin? Bring on the sheet masks. This mindset, much less these actual practices, was largely problematic and perpetuated a vicious cycle of short fix and recurring conditions.

I was doing everything I was told would clear up my skin to no avail - and I was over. it. So I jumped on the Interweb to solve all my problems, like the good millennial I am, and learned what the skin barrier is, how your gut affects your skin, and that there were far more effective ways to treat your skin beyond skincare products by (yup, you guessed it!) none other than KraveBeauty founder and girlboss - Liah Yoo.

My journey initially began because  “Oh, she has the same skin type as me. Perfect. Let me just buy everything she recommends”. And don’t get me wrong, there definitely was some improvement (because I finally stopped stripping my skin every chance I got) but it wasn’t until I started adopting this more holistic approach to skincare beyond the products that I was using that I began to see lasting results. Like, ‘skin clear for weeks’ results. Yeah.

I found out that the fried chicken binge from the other night, the late-night Netflix marathons and (let’s not get into the rest of my bad habits) were showing up as inflammation in my skin and that these zits were saying a lot more about my lifestyle habits than my skincare routine.

So, I started small by switching to nut milk, sleeping at semi-regular hours, and building up the tiniest bit of willpower against my cravings. I added in the greens, antioxidant-rich foods, probiotic supplements and regular exercise. I started paying attention to what I was putting in and on my body, and took the time to see what was working or wasn’t for me. And being able to see what my body and skin could do, seeing that change that I was creating for myself was so rewarding, interesting and honestly kinda fun. Skincare became a time when I can tune into me, my body, do what I need to do for me

And I'm not saying it's a walk in the park and one of the most difficult things is that it takes effort, patience and a little more ‘letting go’ than I was used to. I had to trust the process, commit to a routine and these lifestyle changes, trust that the much needed TLC I was giving my body was going to come back with returns, and trust that my skin knew what it was doing. And it did and does, but tbh I still don’t have everything figured out: I still get breakouts and sometimes I don’t know where they’re from, I still buy some products that don’t end up working out for me, and I will still almost always never reject a good pastry. But that’s okay - I’m figuring it out and you will too.

Skincare Products I Can’t Live Without

  • Rosehip Oil: A literal godsend for acne-prone skin. Feel free to read more in the linked blog post.
  • Kale-Lalu-yAHA: Because who doesn’t love waking up with that glow. Oomph.
  • Sunscreen: Y’all have all seen that truck driver comparison, right?

My Current Skincare Routine

AM Routine:

  • [Cleanse] with water or toner to cotton pad
  • [Tone] Klairs Supple Preparation Unscented Toner
  • [Eye Serum] The Ordinary Caffeine Solution 5% + EGCG
  • [Supplement - in rotation as needed]
    • KraveBeauty Great Barrier Relief on my cheeks when my skin is feeling tight/dehydrated (especially during the winter) or
    • Vitamin C Serums (Still looking for a gentle and effective one, if anyone’s got a recommendation!) or
    • Skinfood Royal Honey Propolis Essence
  • [Moisturize] AmorePacific The Essential Creme Fluid
  • [Protect] EltaMD UV-Clear Broad-Spectrum SPF 46

PM Routine:

  • [First Cleanse] Farmacy Green Clean Makeup Removing Cleansing Balm
  • [Second Cleanse] KraveBeauty Matcha Hemp Hydrating Cleanser
  • [Exfoliate/Treatment - in rotation every other night]
  • [Tone] Klairs Supple Preparation Unscented Toner
  • [Supplement] Trilogy Certified Organic Rosehip Oil
  • [Moisturize] AmorePacific The Essential Creme Fluid

What #PressReset Means to Me

#PressReset to me means taking the time to listen to yourself, assess and doing what YOU need to do to get where YOU want to be to live YOUR best life.

How I #PressReset Beyond Beauty

I think this message really hits home for me beyond skincare or beauty because I can often be my biggest critic and work myself up to these crazy ambitions or expectations that either (1) I’m like chill, Rachel, you’re getting there or (2) Will doing this or becoming that really “spark joy”?

In this world of Instagram and self-made girl bosses and picture-perfect everything, doesn't the bar feel set so high? You've got to be reading the right books, listening to the right podcasts, supporting the right organizations, going to the right events all while having great skin, a great job, a membership at some cool yoga studio and an even cooler side hustle/passion project.

There's a lot to do in this world and the potential of our young lives is exhilarating. But when does exhilarating become overwhelming? When does developing yourself become losing the true essence of yourself? Does it still excite you? Is it adding value to your life? If not, it may be time to press reset.

Sometimes you just gotta take a step back to realize what’s really best for you, and find that balance between ambition and unadulterated happiness. There's nothing more compelling than a happy person who's just doing them.

What I’ve Been Loving

  • Makeup

I’m a pretty “don’t fix it if it ain’t broke” type of gal, so my forever classics are the Benefit Cosmetics Precisely, My Brow Pencil and the Mamonde Creamy Tint Squeeze Lip in Velvet Red. The au naturale, no makeup makeup look is definitely my game.

  • Podcasts

I’m all for some intense, mind-boggling TED Talks, but sometimes when I just want an easy, uplifting and relatable listen the Second Life podcast has been my go-to. It’s both inspiring and oddly reassuring to listen to how these amazingly successful women have lived life, built their careers and yet are still making moves and figuring it out.

  • Trader Joe’s Sublime Ice Cream Sandwiches

You’re welcome.

Want to learn more about Rachel or watch her fail at fighting her cravings? Follow her on social media:

Instagram: @racheldanbishim

#PressReset Diaries is a monthly series on KraveBeauty’s blog that spills the tea on the all too real skincare journeys of members in our community. Tune in to learn about their experiences, routines, and what #PressReset means to them.

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