Digital Marketing & eCommerce Manager

Overview

We’re looking for a dynamic and creative individual to lead the charge on growing and scaling our most important channel: our D2C website. The Digital Marketing and eCommerce Manager will also be responsible for monitoring, tracking, and reporting ecommerce performance with a focus on content management, customer journey, and sales analytics. They will also oversee and set team-wide direction and strategy on all digital channels, including paid search, paid social, display, affiliate and email.

Your Role at KraveBeauty

  • Manage our Shopify Plus store and overseeing its growth, optimization, and expansion into new geographic markets
  • Utilize data analytics to understand user behaviors, map out customer journeys, and leverage insights to unlock new growth and retention opportunities
  • Enhance customer experience & journey by optimizing the homepage, site pages and PDPs
  • Implement organizational tools to transform analytical data into digestible insights and actionable strategy and continuously communicate insights back to team
  • Manage external agencies & freelancers on website design, programming, and coding needs related to software integration, layout updates, and fixing bugs
  • Oversee digital advertising strategy, setting ad standards and managing content objectives for paid social, and email flows that encourage engagement and growth
  • Work closely with Creative on designing website layout and content as well as providing direction to continuously optimize customer experience
  • Work closely with the Social team on integrating social and influencer content onto website and give customer insight to help inform social content direction
  • Grow web traffic through SEO from a content marketing and technical SEO perspective
  • Create, track, and adjust team’s weekly/monthly/quarterly schedules as to consistently meet deadlines and fulfill requests
  • Management budgets for department and projects. Complete and submit all requests including creative briefs or campaign proposals as needed

    What We Crave from You

    • A problem solver with strong critical thinking skills
    • Strong communicator who can work collaboratively and empathetically with a team
    • Thinks outside the box, not afraid to be creative
    • A passion for building a lasting brand
    • Desire to connect with and understand our customers
    • Self-starter with the ability to work well independently

      Technical but Important Stuff

      • 5+ years of experience managing e-commerce, preferably in a startup environment
        3+ years of experience in digital marketing and advertising
        Leadership and team management experience highly preferred
        Experience with paid and owned social media and email marketing highly preferred
        Strong analytical skills, Google Ads, Google Analytics IQ, and Facebook Blueprint certifications are pluses
        Strong Google Sheets/Excel skills
        SQL is a plus

        Apply here.

        We welcome all. We actively seek to bring diverse voices and perspectives to make our team stronger , which is why we strongly encourage those from historically and systemically marginalized communities to apply: Black + Indigenous + People of Color, LGBTQIA+ community members, to name a few. We strive to make the industry more human — for our people and the planet & to do so by having integrity, leading with intention, being human and including everyone.

        We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.