A little about us:

Hi there! We’re KraveBeauty, a fast-growing K-Beauty–inspired skincare brand built for people who believe the industry can do better. Founded by beauty creator Liah Yoo and co-created with our passionate community, we’re here to Press Reset on the norms of beauty by putting skin health, sustainability, and humanity first.

We’re not just making skincare. We’re building a thoughtful, values-driven company from the inside out. That means rethinking how products are made, how teams collaborate, and how a beauty brand can show up for people and the planet. We’re a small but mighty team that moves with curiosity, creativity, and care.

We believe innovation happens when we slow down, listen to our skin, and lead with intention. If you’re excited to build something that truly matters, you’ll feel right at home here.

About this position:

The Marketing Director will take the reins for the overall strategy and success of KraveBeauty’s marketing and communications program directing all aspects of internal and external marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You’ll be overseeing the entire Marketing and Creative department and reporting to the President and working closely with the Founder/CEO to translate the company’s vision and mission into all consumer-facing channels. 

Your Roles & Responsibilities at KraveBeauty:

Brand, Product & Content Marketing: 

• Develop and own the overall Global Brand Marketing strategy, calendar, and implementation, working closely with marketing, product development, creative, external agencies (i.e. PR) and international regional teams.

• Drive brand storytelling, development and awareness efforts across multiple channels, ensuring consistent messaging and customer engagement.

• Own, drive, and oversee execution of go-to-market plans for evergreen strategies, product launches and new releases. In partnership with Product Development, create compelling product messaging, positioning, and value propositions that resonate with our target customers.  Drive the brand’s story over and over across all touch points in unique, clever ways.

• Develop and execute disruptive and impactful campaigns — from briefing to launch — for KB to lead in experiential marketing and events with a brand and retail focus, including pop-ups, consumer sampling, influencer + press activations, 

• Manage and allocate marketing budget for brand across all levers and regions

• Oversee and help drive Customer Insight gathering and analysis, ensuring that these insights inform future marketing strategies and team priorities.

• Extend the brand’s storytelling across all content mediums, helping inform and drive the overarching content strategy for the brand. This includes identifying key content pillars, establishing new and evolving existing content programming in key channels (ie. social), and measuring the impact of our content efforts in support of our larger business goals.

• Lead and own best-in-class partnerships with Global PR agencies, marketing agencies, etc. to build innovative ideas in conjunction with our global partners.

Organic Social, Community & Influencer Strategy:

• Oversee content planning, social media strategy, and the growth of organic social media channels such as TikTok, Instagram, YouTube, etc.

• Drive a community first strategy across everything we do.  Bringing them into the conversation on product, social and across events.  Use the community to tell our story and bring their following and community into our brand.  

• Oversee and guide an on-brand influencer partnership strategy aligned with brand values, focusing on building and nurturing a community around the brand to generate word-of-mouth buzz and grassroots awareness.

• Ensure our seeding program is productive, cost effective, and successful at driving brand awareness and growth.

• Ensure the team is cultivating and nurturing relationships with paid and non-paid influencers and brand ambassadors to ensure alignment with the brand’s values and growth goals.

Partnerships & Collaborations:

• Develop on-brand marketing partnerships and collaborations, both ongoing and project-based, evaluating inbound partnership, sponsorship, and collaboration opportunities to strengthen the brand's market presence.

Retail Marketing: (once we secure our US partner)

• Lead the development and execution of our global retail marketing strategy including all merchandising strategy, promotional activities, and sampling programs with all retail partners 

• Strategize and develop innovative marketing programs leveraging offline/online/digital initiatives while effectively managing the retailer relationships

• Develop retailer-specific strategies and presentations to create strong partnerships, this includes providing educational materials that speak to brand positioning and product education 

• Manage merchandising updates for to ensure on-time execution and maintain all product assortments and visual merchandising budget

• Report on all retail focused campaigns, activations, and performance, creating post-mortem recaps and bi-monthly reports; develop strategy using data to guide brand investments and own the tools/platforms needed to measure success and ROI.

Skills & Abilities: 

• 10+ years experience in integrated marketing, preferably with a focus on beauty and retail

• Ability to brief & guide creative in an effective way with both internal and external teams

• Thrives in an ever-changing, fast-paced environment without losing sight of the customer experience

• Excellent presentation capabilities, including decks, visuals, verbal and written communication

• Ability to quickly pull together and analyze data to share strategic recommendation

• Strong track record of building marketing teams, nurturing and hiring top-tier talent

• Experience developing and managing a marketing budget

• Highly organized, with ability to project manage and execute large campaigns/projects from start to finish

• Deep knowledge and expertise of eventing and experiential marketing - including pop ups, store events, and live shopping/virtual

• Excitement for skincare & beauty industry

• Strategic thinker with the ability to clearly communicate a vision

• Driven by innovative, creative thinking that drives industry leadership

• Experience working with highly cross functional teams

• Experience in driving brand development, ensuring consistent messaging, and fostering customer engagement across various channels

• Excellent communication skills for building a partnership with media relationships, cross-functional teams, and brand ambassadors

 Additional Perks:

• Medical/Dental/Vision

• Monthly stipend to support healthcare needs

• 401k Matching

• Paid Time Off

• Hybrid/Remote Work Schedule

• Performance Bonuses

Salary Range: $130,000-$150,000 pending experience level

Apply here.

 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.