A little about us:

Hi there! We’re KraveBeauty, a fast-growing K-Beauty–inspired skincare brand built for people who believe the industry can do better. Founded by beauty creator Liah Yoo and co-created with our passionate community, we’re here to Press Reset on the norms of beauty by putting skin health, sustainability, and humanity first.

We’re not just making skincare. We’re building a thoughtful, values-driven company from the inside out. That means rethinking how products are made, how teams collaborate, and how a beauty brand can show up for people and the planet. We’re a small but mighty team that moves with curiosity, creativity, and care.

We believe innovation happens when we slow down, listen to our skin, and lead with intention. If you’re excited to build something that truly matters, you’ll feel right at home here.

About this position:

KraveBeauty is seeking a Creative Lead  to join our Brand, Creative, and Marketing team. This role will work closely with our founder and Director of Brand Marketing as part of a newly formed leadership group to develop and launch compelling, community-driven campaigns that attract new customers, deepen loyalty, and drive growth.

You’ll play a key role in shaping a cohesive brand experience across channels, translating strategy and storytelling into visually impactful creative that builds awareness and connection. As a big-picture thinker with strong executional skills, you’re comfortable contributing to high-level creative direction while also partnering with cross-functional teams to bring ideas to life.

The ideal candidate has experience in a brand or agency environment that values bold thinking and originality, understands the role creativity plays in building modern brands, and thrives in collaborative, fast-moving teams.

Your Role & Responsibilities at KraveBeauty:

1. Graphic Design:

• • Create cohesive and on-brand digital assets for email, site, paid, and organic social channels, with occasional support on packaging and print execution.
  • Produce additional design materials such as influencer mailers, event signage, pop-up mockups, infographics, Google Slides presentations, and other marketing collateral.
  • Maintain a deep understanding of brand guidelines and specifications, ensuring all designs align with the brand’s identity.
  • Maintain a strong eye for the brand vision, creating visuals that are consistent, on brand, and speak to today’s consumer.
  • Stay on top of design trends, especially across digital and social platforms, to ensure creative remains fresh and relevant.
    

2. Art Direction & Creative Identity:
   • Partner with our Founder and Brand Director to create bold and exciting campaigns that celebrate the brand’s positioning and pillars while cutting through the noise.
   • Lead creative identities for launches, including art direction on set; experience across illustration, photography, and video is a plus.
   • Deliver thoughtful creative solutions that differentiate and strengthen KraveBeauty’s market position and business results.
   • Focus on continual creative improvement and actively contribute to a culture of innovation, excellence, and accountability.
     
3. Photoshoot Support
   
   • Support our Founder and Brand Marketing team with assisting in photoshoot planning, strategy, and overall creative execution.
4. Project Management

• • Work closely with marketing teams to ensure all projects are delivered on time and within defined budget allocations.
  • Manage multiple creative projects simultaneously while ensuring deadlines are met in a fast-paced environment.
  • Troubleshoot and resolve any project-related issues in a timely manner.
    

 

Skills & Abilities:

• 5+ years design experience on the brand or agency side, beauty is a plus.
• Proficient in Figma, Canva, Adobe InDesign, Photoshop, and Illustrator.
• Experience with video editing tools like After Effects, Premiere Pro, and/or DaVinci Resolve is a plus.
• Strong understanding of typography, composition, color theory, and design fundamentals.
• Experience with simple animation and simple video editing is a must.
• Packaging experience is a plus.
• Portfolio that demonstrates versatility across all media and channels.
• Passionate about beauty, skincare, haircare and gen z please apply.
• Strong written and verbal communication skills with a disciplined and high attention to detail.
• Comfort with being uncomfortable and willing to take creative risk
• Demonstrated business acumen and the ability to drive retail success through strategic product development.
  

Job Information:

• Terms of employment: Full-Time
• Salary $90,000 - $110,000
• Location: NYC, in-office 2x / week
  

Benefits + Perks:

• Unlimited PTO days
• 14 paid holidays
• 401K Matching (100% of first 3%)
• Up to 100% employer-covered Health, Vision, Dental, Life and AD&D insurance
• Commuter benefits & wellness perks
  

Interested?

 

 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.