A little about us:

Hi there! We’re KraveBeauty, a fast-growing K-Beauty–inspired skincare brand built for people who believe the industry can do better. Founded by beauty creator Liah Yoo and co-created with our passionate community, we’re here to Press Reset on the norms of beauty by putting skin health, sustainability, and humanity first.

We’re not just making skincare. We’re building a thoughtful, values-driven company from the inside out. That means rethinking how products are made, how teams collaborate, and how a beauty brand can show up for people and the planet. We’re a small but mighty team that moves with curiosity, creativity, and care.

We believe innovation happens when we slow down, listen to our skin, and lead with intention. If you’re excited to build something that truly matters, you’ll feel right at home here.

About this position:

We’re looking for a dynamic and creative individual to lead the charge on growing and scaling our most important channels: our D2C website and TikTok Shops. The Sr. Mgr eCommerce + Digital Marketing will also be responsible for monitoring, tracking, and reporting ecommerce performance with a focus on content management, customer journey, and sales analytics. They will also set team-wide direction and strategy on all digital channels, including paid search, paid social, displays and email/sms.

You’ll be overseeing the entire KraveBeauty.com site, TikTok Shops and all digital marketing reporting to the VP of Marketing.  You will have 1 direct report and a few key agencies to manage.  This role does work closely with our brand marketing to translate the company’s vision and mission into all consumer-facing channels.  We believe you'll amplify brand efforts to drive scale.  

What you’ll do:

• Manage our Shopify Plus store and overseeing its growth, optimization, and expansion into new geographic markets.
• Manage our TikTok Shop/Affiliate program in partnership with TikTok and an agency partner with the focus on driving GMV and scaling inside the TikTok app.
• Utilize data analytics to understand user behaviors, map out customer journeys, and leverage insights to unlock new growth and retention opportunities.
• Enhance customer experience & journey by optimizing the homepage, site pages and PDPs.
• Implement organizational tools to transform analytical data into digestible insights and actionable strategy and continuously communicate insights back to team.
• Manage external agencies & freelancers on website design, programming, and coding needs related to software integration, layout updates, and fixing bugs.
• Oversee digital advertising strategy, setting ad standards and managing content objectives for paid social, and email flows that encourage engagement and growth.
• Work closely with Creative on designing website layout and content as well as providing direction to continuously optimize customer experience.
• Work closely with the Social team on integrating social and influencer content onto website and give customer insight to help inform social content direction.
• Grow web traffic through SEO from a content marketing and technical SEO perspective.
• Create, track, and adjust team’s weekly/monthly/quarterly schedules as to consistently meet deadlines and fulfill requests.
• Manage budgets for department and projects. Complete and submit all requests including creative briefs or campaign proposals as needed.

Personal traits (Does this sound like you?):

• A problem solver with strong critical thinking skills.
• Strong communicator who can work collaboratively and empathetically with a team.
• Thinks outside the box, not afraid to be creative.
• A passion for building a lasting brand.
• Desire to connect with and understand our customers.
• Self-starter with the ability to work well independently.
  

Technical but important stuff:

• 7+ years of experience managing e-commerce, preferably in a startup environment.
• 3+ years of experience in digital marketing and advertising.
• Leadership and team management experience highly preferred.
• Experience with paid and owned social media and email marketing highly preferred.
• Strong analytical skills, Google Ads, Google Analytics IQ, and Facebook Blueprint certifications are pluses.
• Strong Google Sheets/Excel skills.
• SQL is a plus.
  

Salary Range: $115,000 - 130,000 pending experience level

Apply here.

 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.