Upcycled
Ingredients

Giving new life to food industry waste by turning it into skin-loving ingredients.

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Help Us Press Reset on

Hidden Waste.

From beauty formulas to food production, waste is baked into the system. We're here to change that!

The beauty industry has a waste problem beyond packaging.

Need collagen?

⬇️

“Let’s clear-cut the rainforest!”

Need palm oil?

⬇️

"Goodbye wildlife habitat!"

Need essential oil?

⬇️

"Let's convert food farms into rose fields!"

The hidden waste in the food & beverage industry

Produce has beauty standards too:

1 IN 5

perfectly edible produce gets tossed for being "ugly"

Beyond the fruit

⬇️

Billion pounds of seeds & skins are discarded each year

The beauty industry has a waste problem beyond packaging.

Need collagen?

⬇️

“Let’s clear-cut the rainforest!”

Need palm oil?

⬇️

"Goodbye wildlife habitat!"

Need essential oil?

⬇️

"Let's convert food farms into rose fields!"

The hidden waste in the food & beverage industry

Produce has beauty standards too:

1 IN 5

perfectly edible produce gets tossed for being "ugly"

Beyond the fruit

⬇️

Billion pounds of seeds & skins are discarded each year

Our Planet-Approved Solution

We're flipping the script to take LESS from nature & MORE from waste.

That's why we use waste from the food industry that would have been discarded

Our Planet-Approved Solution

We're flipping the script to take LESS from nature & MORE from waste.

That's why we use waste from the food industry that would have been discarded

FORMULAS WITH

Upcycled

Ingredients

24 Carrot Retinal

"Ugly" carrots rejected simply for not meeting beauty standards, rescued from the nutrient-rich volcanic soil of Jeju Island, South Korea.

A purple tube of KraveBeauty Makeup Re-Wined cleanser resting on a bunch of grapes on a picnic blanket.

Makeup Re-Wined

Leftover wine pomace from sun-drenched vineyards across Italy, Portugal, Chile, and the U.S.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Plumptuous
Lip Jelly

The discarded plum kernels from the vibrant plum canning industry in France.

$20 → Select shade

A light blue bottle of KraveBeauty Oil La La serum floats next to a red berry against a blue background.

Oil La La

The often-overlooked rosehip seeds from organic rosehip jam production in Romania. We rescue the potent seeds from this delicious byproduct to create our nourishing Rosehip Seed Oil.

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FORMULAS WITH

Upcycled Ingredients

24 Carrot Retinal

"Ugly" carrots rejected simply for not meeting beauty standards, rescued from the nutrient-rich volcanic soil of Jeju Island, South Korea.

A purple tube of KraveBeauty Makeup Re-Wined cleanser resting on a bunch of grapes on a picnic blanket.

Makeup Re-Wined

Leftover wine pomace from sun-drenched vineyards across Italy, Portugal, Chile, and the U.S.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Plumptuous
Lip Jelly

The discarded plum kernels from the vibrant plum canning industry in France.

$20 → Select shade

A light blue bottle of KraveBeauty Oil La La serum floats next to a red berry against a blue background.

Oil La La

The often-overlooked rosehip seeds from organic rosehip jam production in Romania. We rescue the potent seeds from this delicious byproduct to create our nourishing Rosehip Seed Oil.

Join Waitlist

It's not just sustainable. It's effective

Upcycled ingredients are rich in skin-benefiting nutrients, chosen for both performance & purpose

1

Prevents waste from entering landfills

2

Conserves resources used to produce new ingredients

3

Supports a circulate economy

What's Next?

We're committed to include at least one upcycled ingredient in every new product we launch.

KraveBeauty Lip Barrier Relief tubes in a basket on a picnic blanket surrounded by fruit and nuts.

Lip Barrier Relief

Lip Barrier Relief

Back by popular demand—now upgraded with an upcycled ingredient.
Back by popular demand—now upgraded with an upcycled ingredient.

Sign up for early access & be one of 20 lucky winners to receive our exclusive launch PR mailer!

Join Waitlist