A little about us:

Hi there! We’re KraveBeauty, a fast-growing K-Beauty–inspired skincare brand built for people who believe the industry can do better. Founded by beauty creator Liah Yoo and co-created with our passionate community, we’re here to Press Reset on the norms of beauty by putting skin health, sustainability, and humanity first.

We’re not just making skincare. We’re building a thoughtful, values-driven company from the inside out. That means rethinking how products are made, how teams collaborate, and how a beauty brand can show up for people and the planet. We’re a small but mighty team that moves with curiosity, creativity, and care.

We believe innovation happens when we slow down, listen to our skin, and lead with intention. If you’re excited to build something that truly matters, you’ll feel right at home here.

About this position:

KraveBeauty’s Brand and Community manager leads all facets of our growing community ecosystem spanning from brand loyalists, creators, ambassadors, skin + sustainability enthusiasts and micro, macro influencers and supports broader brand initiatives beyond partnerships. This position is both high-touch and high-impact, responsible for building and growing a deeply connected brand community that drives awareness, advocacy and long-term loyalty. 

As a key contributor to the Marketing team, you’ll oversee the strategy, execution and engagement to continue to build our community-first brand that embodies KraveBeauty’s mission and stands out in a sea of look-a-like programs. You are a creative thinker, excel in operational excellence and own relationship-first leadership. You will have ownership of grassroots efforts, product mailers, events, community partnerships across product and brand activations. 

You’ll collaborate closely with cross-functional partners in commercial, social, product and our founder to ensure the KB community is integrated into key moments across the business from new product launches, community meet-ups to experiential campaigns.

Your Roles & Responsibilities at KraveBeauty:

Community Strategy & Engagement: 

• Own and evolve the vision for KB’s full community landscape– including ambassadors, creators, and superfans.
• Develop strategies that foster organic connection, brand advocacy, and long-term community retention.
• Lead personalized outreach, surprise & delight programs, and tiered engagement plans that keep the community excited and invested.
• Cultivate authentic, long-term partnerships with creators & community members who love (and live) the KraveBeauty brand.
• Experiment with new ways to involve creators & community members in content production, product launches, and brand storytelling. 
  

Creator & Ambassador Management:

• Oversee ambassador segmentation and creator relationship tracking, ensuring each cohort receives tailored communication and opportunities.
• Partner with the social and commercial teams to identify standout creators from within the community for potential brand partnerships or elevated content features.
• Manage seeding strategies and ambassador product gifting in support of key brand moments. 

Cross-Functional Collaboration & Campaign Execution:

• Work closely with creative, product and social teams to bring community voices into product launches, campaigns, and brand storytelling moments.
• Brief ambassadors and reps with clear, compelling content direction that inspires authentic, on-brand output.
• Ensure all community efforts support larger brand initiatives and marketing goals, including evergreen pushes, to stay consistently in conversation with our target audience.
• Have experience running both small and larger events with a huge appreciation for all of the thoughtful details.
• Experiment with new ways to involve creators & community members in content production, product launches, and brand storytelling. 
  

Influencer Strategy & Campaign Management:

• Part of your role will include sending mailers to key micro and macros influencers that may or may not be an ongoing community member with scale, monthly.
• You will identify, vet and secure influencers who deeply align with KB’s mission, embodying our brand ethos.
• Manage team of interns to coordinate product gifting logistics to ensure timely delivery.
• Negotiate contracts and deliverables in collaboration with legal and operations as key winners are identified
• Review and approve influencer content to ensure brand alignment and messaging consistency.
• Monitor creator deadlines and ensure deliverables are published on time.
• Integrate influencer and community activations into IRL brand experiences.
• Coordinate product gifting logistics to ensure timely delivery.
• Support strategy for co-branded campaigns including but not limited to partnerships, events, etc.
• Cultivate relationships that can be extended and scaled into an Affiliate program using Shopmy. 

Reporting & Optimization:

• Maintain weekly and monthly reporting across all community initiatives, including KPIs like engagement, participation, content volume, and sentiment.
• Use performance insights to inform future planning and optimize programs for scale and impact.
• Regularly audit tools and processes to ensure community tracking systems are efficient and effective.
• Manage, support, and develop a team of seasonal interns that share the same passion as you do to help with execution and keeping the program fresh and relevant. 
• Set clear goals for each program and ensure team accountability through regular check-ins and performance tracking. 

What we crave from you: 

Personal Traits (does this sound like you?):

• You’re a people person, outgoing and not afraid to reach out, explore new connections and maintain healthy, fruitful relationships with others.
• You’re a good communicator, you can outline your ideas and communicate feedback in a clear, direct, and yet compassionate way.
• You’re a highly organized, and able to keep every party accountable for their responsibilities and deadline.
• You have the ability to balance competing priorities and manage multiple processes at the same time.
• You’re collaborative, you go into a project with a teamwork mindset and are open to new ideas and welcome constructive feedback from others.
• You understand the mission of KraveBeauty deeply and have a desire to build something that matters.
• You personally believe in doing well by doing good.

Technical but important stuff:

• 4-6 years of experience in community, influencer, or brand marketing within the beauty or consumer space.
• Experience managing direct reports, with a proven ability to mentor and grow a team. This position starts with hiring, onboarding and managing always-on interns and will evolve into full time help as the brand continues to grow and scale.
• Deep understanding of Gen Z culture and the beauty content landscape. 
• Exceptionally strong communicator and relationship-builder– you thrive in a role where people are at the center.
• Highly organized, detail-oriented, and comfortable balancing strategy with hands-on execution.
• Passionate about building meaningful connections and turning customers into lifelong brand advocates. 

Job Information:

• Terms of employment: Full-Time
• Salary range: $85,000-$95,000 + bonus
• Location: NYC, in-office 2x/week

Benefits + Perks:

• Unlimited PTO days
• 14 paid holidays
• 401K matching (100% of first 3%) 
• Up to 100% employer-covered Health, Vision, Dental, Life and AD&D insurance
• Commuter benefits & wellness perks

Apply here.

 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.