Look beyond
the berry

Giving new life to food industry waste by

turning it into skin-loving ingredients

Look beyond
the berry

Giving new life to food industry waste by

turning it into skin-loving ingredients

Help Us Press Reset on

Hidden Waste.

From beauty formulas to food production, waste is baked into the system. We're here to change that!

The beauty industry has a waste problem beyond packaging.

Need collagen?

⬇️

“Let’s clear-cut the rainforest!”

Need palm oil?

⬇️

"Goodbye wildlife habitat!"

Need essential oil?

⬇️

"Let's convert food farms into rose fields!"

The hidden waste in the food & beverage industry

Produce has beauty standards too:

1 IN 5

perfectly edible produce gets tossed for being "ugly"

Beyond the fruit

⬇️

Billion pounds of seeds & skins are discarded each year

The beauty industry has a waste problem beyond packaging.

Need collagen?

⬇️

“Let’s clear-cut the rainforest!”

Need palm oil?

⬇️

"Goodbye wildlife habitat!"

Need essential oil?

⬇️

"Let's convert food farms into rose fields!"

The hidden waste in the food & beverage industry

Produce has beauty standards too:

1 IN 5

perfectly edible produce gets tossed for being "ugly"

Beyond the fruit

⬇️

Billion pounds of seeds & skins are discarded each year

Our Planet-Approved Solution

We're flipping the script to take LESS from nature & MORE from waste.

That's why we use waste from the food industry that would have been discarded

Our Planet-Approved Solution

We're flipping the script to take LESS from nature & MORE from waste.

That's why we use waste from the food industry that would have been discarded

Giving almonds a second life

Meet Lip Barrier Relief

Transforms the once-discarded almond shell into something worth keeping: our limited-edition, upgraded lip treatment.

Created only once, this formula honors the beauty of natural cycles—upcycling seasonal harvest waste into a nourishing ritual for dry, delicate lips.

Made to give back

Shaped with our community at every step, this drop also gives back: 50% of profits will be donated to The Farmlink Project with a mission of fighting food insecurity.

FORMULAS WITH
UPCYCLED INGREDIENTS

The

Second-Life

Library

A green leaf above a piece of pink tape with handwritten text that reads 'Mochi Berrier Moisture Cream'.

Mochi Berrier Moisture Cream

Strawberry stems and leaves rescued from waste, sourced from a strawberry farm in Nonsan, South Korea. Housed in a 100% plastic-free, home-compostable jar in collaborations with Shellworks.

Lip Barrier Relief

Leftover almond shells from organic almonds coming from South of France.

Oil La La

The often-overlooked rosehip seeds from organic rosehip jam production in Romania. We rescue the potent seeds from this delicious byproduct to create our nourishing Rosehip Seed Oil.

Green leaves and hemp seeds with a label reading 'Matcha Hemp Hydrating Cleanser' on a white background.

Matcha Hemp Hydrating Cleanser

Leftover green tea leaves grinds from matcha production in Jeju Island, South Korea & rejected hemp seeds for not meeting food standards from the UK.

24 Carrot Retinal

"Ugly" carrots rejected simply for not meeting beauty standards, rescued from the nutrient-rich volcanic soil of Jeju Island, South Korea.

A purple tube of KraveBeauty Makeup Re-Wined cleanser resting on a bunch of grapes on a picnic blanket.

Makeup Re-Wined

Leftover wine pomace from sun-drenched vineyards across Italy, Portugal, Chile, and the U.S.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Plumptuous
Lip Jelly

The discarded plum kernels from the vibrant plum canning industry in France.

FORMULAS WITH UPCYCLED INGREDIENTS

The Second-Life Library

A green leaf above a piece of pink tape with handwritten text that reads 'Mochi Berrier Moisture Cream'.A jar of KraveBeauty Mochi Berrier Moisture Cream surrounded by green leaves against a pink background.

Mochi Berrier Moisture Cream

Strawberry stems and leaves rescued from waste, sourced from a strawberry farm in Nonsan, South Korea. Housed in a 100% plastic-free, home-compostable jar in collaborations with Shellworks.

Lip Barrier Relief

Leftover almond shells from organic almonds coming from South of France.

A light blue bottle of KraveBeauty Oil La La serum floats next to a red berry against a blue background.

Oil La La

The often-overlooked rosehip seeds from organic rosehip jam production in Romania. We rescue the potent seeds from this delicious byproduct to create our nourishing Rosehip Seed Oil.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Matcha Hemp Hydrating Cleanser

Leftover green tea leaves grinds from matcha production in Jeju Island, South Korea & rejected hemp seeds for not meeting food standards from the UK.

24 Carrot Retinal

"Ugly" carrots rejected simply for not meeting beauty standards, rescued from the nutrient-rich volcanic soil of Jeju Island, South Korea.

A purple tube of KraveBeauty Makeup Re-Wined cleanser resting on a bunch of grapes on a picnic blanket.

Makeup Re-Wined

Leftover wine pomace from sun-drenched vineyards across Italy, Portugal, Chile, and the U.S.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Plumptuous
Lip Jelly

The discarded plum kernels from the vibrant plum canning industry in France.

It's not just sustainable, it's effective.

Upcycled ingredients are rich in skin-benefiting nutrients, chosen for both performance & purpose

1

Prevents waste from entering landfills

2

Conserves resources used to produce new ingredients

3

Supports a circulate economy

What's Next?

We're committed to include at least one upcycled ingredient in every new product we launch.