Plumptuous Lip Jelly
Setting a New Sustainable Beauty Standard
World's First Ever Refillable Lip Oil
What's better than a nourishing, non-sticky lip oil? One that's a triple threat — refillable, sustainable, and volumizing! Also made with 55% upcycled ingredients and 97% of ingredients coming from renewable sources, Plumptuous Lip Jelly is you answer for less waste and a fuller, hydrated pout.
Plus with its refillable design and cooling metal applicator, you'll save 76% of plastic in future purchases! So waste not, but glow lots with your new favorite lippie.
Hey, Hi, Hello— We’re KraveBeauty
Our day job is making skincare, but our passion is creating a more intentional world. We’re reducing our environmental impact, building an inclusive community, and rejecting traditional beauty conventions.
We’re here to #PressReset on the norm. Won’t you join us?
We feed your skinsides what they’re craving
Your skin is smart and if you listen, it’ll tell you exactly what it’s craving. We believe skincare should be as intuitive as eating what you crave and that you (not us or our industry) know best how to nourish your skin. We’re here for when your skintuition says you need a balanced skincare diet to keep your skin healthy.
Intentionally Made
Gentle Formulas
For All Skin Types
Core Series
Your Everyday Essentials
Supplement Series
Your Anyday Add-Ons
Beet The Sun SPF 40 PA+++
Oat So Simple Water Cream Refill Pouch
Jumbo Oil La La
Jumbo Great Barrier Relief
Great Body Relief
Clear Skin Duo
Double Cleanse Duo
Intro Routine
Follow Us
Meet our Community
Join the #KBFam and share your voice with us
The ugly truth about beauty
Beauty has become a lot like fast fashion. Our rapid cycle of overproduction and overconsumption is hurting us, our skin, and the planet. It's time to do something about it.
By people, for people—and our planet
We founded KraveBeauty to keep our community from being overwhelmed by skincare; now we’re trying to keep the planet from being overwhelmed too. How do we solve a problem this big? Shrink down a size.
Doing our part to make a change
Our goal is to shrink our footprint as much as we can. From cutting carbon emissions to limiting our product range, we want to do the most good by having the least impact on our planet.
