Upcycled Ingredients

Giving new life to food industry waste by turning it into skin-loving ingredients.

SHOP NOW

Upcycled Ingredients

Giving new life to food industry waste by turning it into skin-loving ingredients.

SHOP NOW

Help Us Press Reset on

Hidden Waste.

From beauty formulas to food production, waste is baked into the system. We're here to change that!

The beauty industry has a waste problem beyond packaging.

Need collagen?

⬇️

“Let’s clear-cut the rainforest!”

Need palm oil?

⬇️

"Goodbye wildlife habitat!"

Need essential oil?

⬇️

"Let's convert food farms into rose fields!"

The hidden waste in the food & beverage industry

Produce has beauty standards too:

1 IN 5

perfectly edible produce gets tossed for being "ugly"

Beyond the fruit

⬇️

Billion pounds of seeds & skins are discarded each year

The beauty industry has a waste problem beyond packaging.

Need collagen?

⬇️

“Let’s clear-cut the rainforest!”

Need palm oil?

⬇️

"Goodbye wildlife habitat!"

Need essential oil?

⬇️

"Let's convert food farms into rose fields!"

The hidden waste in the food & beverage industry

Produce has beauty standards too:

1 IN 5

perfectly edible produce gets tossed for being "ugly"

Beyond the fruit

⬇️

Billion pounds of seeds & skins are discarded each year

Our Planet-Approved Solution

We're flipping the script to take LESS from nature & MORE from waste.

That's why we use waste from the food industry that would have been discarded

Our Planet-Approved Solution

We're flipping the script to take LESS from nature & MORE from waste.

That's why we use waste from the food industry that would have been discarded

FORMULAS WITH
UPCYCLED INGREDIENTS

The

Second-Life

Library

24 Carrot Retinal

"Ugly" carrots rejected simply for not meeting beauty standards, rescued from the nutrient-rich volcanic soil of Jeju Island, South Korea.

A purple tube of KraveBeauty Makeup Re-Wined cleanser resting on a bunch of grapes on a picnic blanket.

Makeup Re-Wined

Leftover wine pomace from sun-drenched vineyards across Italy, Portugal, Chile, and the U.S.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Plumptuous
Lip Jelly

The discarded plum kernels from the vibrant plum canning industry in France.

$20 → Select shade

FORMULAS WITH UPCYCLED INGREDIENTS

The Second-Life Library

24 Carrot Retinal

"Ugly" carrots rejected simply for not meeting beauty standards, rescued from the nutrient-rich volcanic soil of Jeju Island, South Korea.

A purple tube of KraveBeauty Makeup Re-Wined cleanser resting on a bunch of grapes on a picnic blanket.

Makeup Re-Wined

Leftover wine pomace from sun-drenched vineyards across Italy, Portugal, Chile, and the U.S.

Several bottles of KraveBeauty lip tint are arranged on a reflective surface with whole and sliced plums.

Plumptuous
Lip Jelly

The discarded plum kernels from the vibrant plum canning industry in France.

$20 → Select shade

It's not just sustainable. It's effective

Upcycled ingredients are rich in skin-benefiting nutrients, chosen for both performance & purpose

1

Prevents waste from entering landfills

2

Conserves resources used to produce new ingredients

3

Supports a circulate economy

What's Next?

We're committed to include at least one upcycled ingredient in every new product we launch.

Oil La La 2.0

Oil La La 2.0

Coming soon—Simplified ingredients, Elevated packaging, and an upgraded formula
Coming soon—Simplified ingredients, Elevated packaging, and an upgraded formula

Sign up for early access & be one of 20 lucky winners to receive our exclusive launch PR mailer!

Join Waitlist