Have you ever felt lost with skincare?

There is so much information to digest and so much to apply - literally. You’re constantly being told to buy this new miracle cream or to try that new all-in-one mask. You just don’t know what to do, or where to even start.

We feel you.

What happened to the days when skincare was a fun way to practice self-care, when skincare was catered to your skin and your lifestyle, when skincare was simple.

That’s where we come in. We’re here to help you press reset on your skincare routine and make the industry a more transparent place.




Hi! We're KraveBeauty

We’re a skincare company that sells a cleanser while telling you to cleanse less. WHAT? I know, how ironic, right? Are we non-profit? No. We have bills to pay. We just believe that being transparent wouldn’t compromise the company’s growth.

We’re good people, with good intention, a nerdy friend who’s looking out for you--starting from your skin.

A bit more about us? Our brand was founded by beauty influencer, Liah Yoo, to fight the ineffective yet conventional skincare routine that has trained you to apply more than what your skin actually needs.

It’s simple. We tell the truth to make your skin to its top notch shape, and we create skincare products that work with your skin, not against it.

#PressReset @kravebeauty 


founder image

Meet our founder, Liah Yoo

Liah Yoo is a beauty influencer known for sharing skincare tips that empower her viewers with knowledge coupled with the experience she gained while working at Korea's largest beauty company, AmorePacific. She has an international social media reach of over 1 million followers and built her credibility by helping hundreds of people achieve clearer and healthier skin by sharing her unconventional acne-fighting tips based on her own skincare journey.



Heyo, it's Liah!

Once upon a time, I was where you are: feeling overwhelmed by every new trend, product, or gimmick and feeling lost in the world of skincare. I was constantly buying new products to fix skin issues caused by old products I was using. 

My skin was sensitized, exhausted, and unhealthy. It was time to #PressReset. Tune out the noise of the “skincare world” and tune in into my skin instead, and everything changed. That's why I founded KraveBeauty. I wanted to spread this liberating moment with YOU to help press reset on your skincare journey.


We’re not selling products for the sake of selling products.

We’re not the right products for everyone and we don’t pretend we are.

We’re not a “super fast fix!” for “amazing instant results!”

We’re not 20 products at once.

We’re not here to make you feel like your skin should be “perfect” or that your concerns make make you less than.


KraveBeauty is for the people who want to love their skin more than their skincare. Luckily, our KB fam is full of people who’ve been-there-done-that and people who are still growing, so we know how you’re feeling. Don’t be afraid to reach out, whether on IG or in an email, we’ll support you in any way we can.

We are in this together :)



Press reset.

Skincare should be easy,
Skincare should be a stress-free zone,
Skincare should be a supplement to our lifestyle.
And most of all, skincare basics should be, basic.

It’s time to #pressreset.