It's time to #PressReset

Have you ever felt lost with skincare?

There is so much information to digest and so much to apply - literally. You’re constantly being told to buy this new miracle cream or to try that new all-in-one mask. You just don’t know what to do, or where to even start.

We feel you.

What happened to the days when skincare was a fun way to practice self-care, when skincare was catered to your skin and your lifestyle, when skincare was simple.

That’s where we come in. We want to help you #PressReset on everything the broken beauty industry has told you that your skin needs and to teach you to listen to your skin’s true cravings.


About Us

KraveBeauty is a skincare company that believes in the power of simplicity by urging you to step back, press reset, and listen to your skin’s true needs. 

The brand was created by beauty influencer, Liah Yoo, to fight the ineffective yet conventional skincare routine that has carelessly trained us to apply more than what our skin actually needs. We create skincare products that work with your skin, not against it.

#PressReset @kravebeauty 

Meet Our Founder, Liah Yoo

Liah Yoo is a beauty influencer known for sharing skincare tips that empower her viewers with knowledge coupled with the experience she gained while working at Korea's largest beauty company, AmorePacific. She has an international social media reach of over 700,000 followers and built her credibility by helping hundreds of other women achieve clearer and healthier skin by sharing her unconventional acne-fighting tips based on her own skincare journey.



Heyo, it's Liah!

The struggle is real. Since the start of my YouTube channel, I've realized so many of us had become overwhelmed by all the noise in the beauty industry.

Do I really need a toner? Should I start anti-aging now? What’s the difference between a serum and an ampoule? When should I apply essence? Is alcohol bad for my skin? Should we pat or swipe?

It didn’t make sense. When did something that should be so simple become so stressful?

And then I realized –there is just too much.

We’re exposed to too much advice, too many products, and too many trends that are all taking away the joy of skincare. And all that has trained us to ignore what our skin is saying, what it is craving. I battled with acne for years and tried to solve it with invasive treatments, antibiotics, and harsh acne treatments. My skin hated me for it. After abusing my skin for years without finding the 'cure', I realized I was shoving products onto my face that my skin didn't want. The inflamed and sensitized skin was a message for me to CHILL OUT.

Ultimately with KraveBeauty, I want to empower everyone to step back, press reset and just listen to their skin. There's no magic fix you'll find on store shelves. Healthy skin simply starts with respecting your skin as it is. So, love your skin and it will love you back :)





Three reasons to join the 
#PressReset movement

1. Because you’ve tried everything

And it’s left you feeling helpless. It’s time for you to #PressReset, simplify your routine, and tune into what your skin is craving. Don’t worry, we’re here for you every step of the way.

2. Because you know less is really more

Your skin is incredibly smart. It knows how to regenerate new skin when you get a papercut, how to produce oil to moisturize the skin when it’s dehydrated. Mindblown? Your skin is a rockstar, so stop fighting it! Skincare products should act as a supplement to replenish what your skin lacks and keep it protected.

3. Because you know we have your back

Many brands create products that sell rather than products that consider your skin’s health, but that’s not in our DNA. We will always prioritize simplicity and purpose within our product range and in helping equip yourself with skincare knowledge that empowers rather than paralyzes you.


Press reset.

Skincare should be easy,
Skincare should be a stress-free zone,
Skincare should be a supplement to our lifestyle.
And most of all, skincare basics should be, basic.

It’s time to #pressreset.