For more detail on our ongoing efforts, we encourage you to check out our sustainability report. With this document, we walk you through the sustainability milestones we've reached, what we're up to now, and what's next.
2023 KraveBeauty Impact Report

Product packaging is one of the most wasteful parts of our industry and we wanted to make sure we were doing our best to keep our products out of the landfill. We realized the better way to make new stuff is to make it out of old stuff! That’s why most of our product packaging is now sourced from post-consumer recycled materials. Our products are also partially or fully recyclable, (read our recycling guide or scan your product carton’s QR code) so when our new stuff gets old, it can find new life again.

We believe our planet is as important of a stakeholder as any investor or customer and it should always have a seat at our table. Along the way, we donated to Amazon conservation projects, the Great Barrier Reef Foundation, and we most recently became a member of 1% For The Planet. That means we’re dedicating at least 1% of our yearly sales to sales to support environmental conservation projects around the globe. This year, we also launched our ShoppingGives program to continuously donate at least 1% of all product sales maximize our impact beyond skincare.

At KraveBeauty, our mission has always been about more than just helping you love the skin you’re in. We also believe in the power of humanizing beauty and fostering a positive impact on the world around us. That’s why becoming a Certified B Corporation in 2024 isn’t just a badge of honor but a reflection of our deep commitment to this mission. For a deeper dive on our B-Corp Certification, check out our detailed page on it!

One of the most meaningful ways we can make an impact is reducing our carbon footprint. That’s why it was important for us to be Climate Neutral Certified, starting from 2020. Every year, we’re committed to measuring, offsetting, and reducing our full yearly carbon footprint. With our community’s help, we’ve already been able to offset 12 million pounds of carbon from shipping through Cloverly! From here, we’ll continue to reduce our impact to eventually remove more carbon emissions than we produce.

As a skincare brand, plastic packaging is our most available option and sometimes we have to use it. While we are looking into ways to reduce our plastic dependence and switch to more sustainable alternatives, we still have a responsibility to manage our current plastic footprint. That’s why we have partnered with RePurpose Global, a global coalition dedicated to reducing plastic waste. For every pound of plastic we use in our packaging, Waste Ventures India (a RePurpose Global affiliate) is helping to remove an equal amount from the environment. We know plastic offsetting is not a perfect solution. Ultimately, we want to reduce the amount of plastic we use, and this partnership is the first step to achieving that goal.

When we formulate in the lab, we consider how our products affect your skin and the environment around it. From Day 1, our formulas have always been vegan and cruelty-free, but now we’ve made it official and joined PETA’s Beauty Without Bunnies program! Our next step is working on our formulas’ biodegradability to reduce the negative impact that our wash off products, like cleansers, have on aquatic environments.

In the same way we carefully choose how we nourish our body and skin, we wanted to make sure we were making the right choices when it came to our ingredients. Working with our Product Development team, our goal is to establish 100% traceability of the key ingredients in each product, like the kale in Kale-Lalu-yAHA. In collaboration with our suppliers, we’re also developing more sustainable sourcing processes to minimize the impact of harvesting, extracting, and producing our formulas.

We want to empower you—yes, you—to join our mission to create a slower, more intentional, and more responsible world. We’re working on creating workshops and programs to help you understand more about sustainability, how to practice it in your daily life, and how to advocate for it as fellow citizens of the Earth. We have so far to go and so much to learn, but along the way we want to make sure you’re learning and growing too. This mission is a journey, not a destination, and everyday is another step to a more sustainable world.