When KraveBeauty was founded, we wanted to create a brand for people who were overwhelmed by how much skincare was out there. 2 years in, we’ve dug a little deeper into the problem and discovered that excess skincare isn’t just a problem for people — it’s also a problem for our planet. Recycling and reusing product is helpful but to be truly sustainable, we need to dial it back to the other “R” we tend to forget: reduceWe encourage companies in and out of the beauty industry to produce at a responsible rate and cut down on wasteful overproduction. All of us have a part to play too! We can reduce our own excess product consumption and purchase with a purpose to avoid piling up what we don’t need. Now, we’re not saying that these changes will be easy. This journey will force us to ask ourselves some tough questions about what we truly need & how to best spend our resources.
Choosing the best packaging was the first big step in our sustainability journey. Many of our products are mostly or totally recyclable without having to remove the stickers (check out our recycling guide here). Speaking of labels, our labels are applied with a non-toxic adhesive, and our outer cartons are printed with UV ink, a safer and cleaner alternative to traditional ink. It’s not just our formulas that are people safe!
When you place your KraveBeauty order, you can opt for carbon neutral shipping which will nix the carbon emissions for your shipment (go you!) and your products will arrive in a 100% recyclable paper carton with no excess fillers.
We’re proud to use our resources and platform to support environmental causes around the world. In 2020, we donated to Australian bushfire relief, fighting Amazonian deforestation, Great Barrier Reef conservation, and much more (see our 2020 Year in Review. But we’re not stopping there! As members of 1% For The Planet, we promise we’ll keep donating at least 1% of our gross sales to global environmental protection projects every year.
It can be tricky picking packaging that’s easy to use and easy on the environment, so we went to the experts to help us find our Goldilocks solution. To get the full picture, we’re conducting Life Cycle Sustainability Analysis (LCSA) on all our packaging options now and in the future. Keep an eye out for new, more sustainable packaging coming soon! 👀

Nonetheless, the goal of our journey is not just to make the end products greener but to improve every step from product development to shipping. We’re committed to working with multiple sustainability specialists to help us make our internal process more eco-friendly without sacrificing product performance or customer experience. As we’re learning more, we’ll do our best to keep you in the loop and publish content on environmental awareness (like this blog post).
Sustainability is a team mission and we are committed to working with partners that share our vision. As our sustainability team grows, we want to perform carbon and water accounting audits on our suppliers, vendors, and partners to reduce waste. We’re working with our current suppliers to explore greener options while researching new green suppliers to source renewable energy where possible.

This summer, we’re proud to be working with Climate Neutral, a non-profit helping brands decrease carbon emissions around the globe. As a Climate Neutral committed brand, we’re going to measure, offset, and reduce our entire carbon footprint (learn more here).

Combining our efforts to reduce, reuse, and recycle, we’re striving to compile and share the details of our efforts with you in the form of a sustainability progress report. From there, we can measure the difference we made, reflect on what we’ve learned, and map out the next steps of our journey.