Hey! I’m Ellie and I’m a recent college grad who loves all things beauty, especially skincare. I’m excited to share a bit about myself and my #PressReset journey, since selfcare is so important to me! I’m a long-time viewer of Liah’s channel and I’m so excited to be a part of this series! Full Name: Ellie McDearmanOccupation: College Student and Freelance PhotographerLocation: Columbia, SC but soon New York, NYAge: 22Skin Concern: Oily/Combo, Acne-ProneLife Motto: Hard work = successFun Fact: I’m allergic to a ton of foods – don’t even try to take me out to dinner My Skin Journey Since I was around 14 years old I’ve struggled with lots of different skin concerns, but mainly acne. I used to be super self-conscious about it and would coat my face in foundation, never letting my skin and breathe. And I used harsh scrubs and products targeting my acne from the drugstore. I really had no knowledge of what my skin actually needed. I would see a product with the word ‘acne’ in it and would use it right away. This ultimately ruined my skin barrier and caused my rosacea to be even angrier and resulted in even more acne. Flash forward to high school, around sophomore year I discovered the world of skincare Youtubers. I started to watch Gothamista and Liah Yoo (the amazing founder of KraveBeauty). They both had SO many videos on how to properly treat acne in a gentle way; and soon because of Renee and Liah I started learning more about skincare and how to actually treat my skin properly. I started researching on my own and learned about all the different ingredients and how they could help out my skin. From that moment on, I started making some changes, such as, using more gentle products, truly taking care of my skin barrier, using a low pH cleanser and switching from physical exfoliants to chemical ones. I even incorporated oils like Rosehip Seed Oil that Liah recommended for oily and acne-prone skin - it ended up working wonders for me! It’s incredible what happens when you truly learn what is best for your skin! In the past you would never, EVER catch me ever skipping a step in my skincare routine, but now I mix it up to use what I need and I’ve never looked back since! Products I Can’t Live Without I definitely can’t live without these products... Oils: As for oils, I specifically love the Indie Lee Squalane Oil and Leo Oil from @leowithcancer on Instagram.   Serum: I love the KraveBeauty Great Barrier Relief because the tamanu oil heals my skin (I’m going to be needing a new bottle soon, that’s how much I love it).Chemical Exfoliator: Other than the serum, I also LOVE the KraveBeauty Kale-Lalu-yAHA since glycolic acid seriously works wonders for my skin! This has the perfect percentage of AHA and doesn’t over-exfoliate the skin yet still helps to even out skin texture.Vitamin C: I’ve been enjoying the Youth to the People Dream MaskCeramide Products: The Cosrx Ceramide Cream is amazing! Current Skincare Product My skincare routine definitely changes a lot! I do a weekly #routinerotation where I try to switch out some of my products each week so I can use up everything I have. But here are some stand out products I use in my AM and PM routine! AM: Cleanse with water The Ordinary Caffeine Solution The Ordinary Hyaluronic Acid Serum Saturday Skin Wide Awake Eye Cream Saturday Skin Essence Mist FRÉ Protect Me Moisturizers SPF 30 mixed with First Aid Beauty Coconut Water Cream Pixi DetoxifEYE Undereye Patches (if I have time) PM: Glossier Milky Jelly Cleanser KraveBeauty Kale-lalu-yAHA Youth to the People Eye Cream Fourth Ray Beauty Rainfall Hyaluronic Acid Serum KraveBeauty Great Barrier Relief Serum First Aid Beauty Ultra Repair Cream Indie Lee Squalene Oil mixed with Leo Oil Bite Beauty Agave+ Nighttime Lip Therapy What #PressReset Means To Me I think for me #PressReset is a way of refocusing my energy. I’m a full-time student, with a photography job and I run my own beauty account. I could be stressed out, doing a million things at once and doing the bare minimum in the self-care department and just constantly going. But then I take a moment to pause, catch my breath, do some self-care, and take time for myself. That’s #PressReset to me. Once I start forgetting to do things for myself and am not making time for things that are just fun, that’s when I know it’s time to reset. In terms of beauty, it means even just adding a face mask and taking that extra 10 minutes in a day to just treat myself and not do any work in that moment. How I #PressReset Beyond Beauty I think I really need to apply this mentality more. I’m finishing up school and about to move to NYC (yay!). With so many changes happening in my life, sometimes, I forget to just take a minute and appreciate what’s happening in the moment and breathe. I’m going to try to always keep this in the back of my mind as I get busier and busier. Sometimes you need to take a vacation or a mental health day and watch mindless TV or take a nap. And it’s when I forget to do these small things and #PressReset on the noise that I see it in myself and in my skin – I’ll start to get pimples, stressed/red skin, dry skin, etc. I think #PressReset is like a mini new beginning that transcends across all aspects of your life. What I’ve Been Loving Makeup Nudestix Nudies Matte All Over Bronze Color in Sunkissed is THE perfect all over shade –blush, bronzer, eyes, lips. All of it! Music MARINA new Love + Fear Album Places I went on a study abroad trip to Denmark and Copenhagen is my favorite place on earth. It was the happiest and most at-peace I have ever been when I was there. Fitness I love Blogilates! She has the best workout videos and they’re free since they’re on YouTube! Lifestyle My Nespresso Machine is my baby. I’m basically an at-home barista now.   Want to learn more about Ellie and her skin journey? Follow her on social media: Instagram: @breakfastatellies

We all know that shopping for acne skincare products can be a little tricky! There are just so many products and treatments out there, so it can be hard to know where to start. But no worries we’ve got your back! Here’s a quick guide to help you navigate this sea of acne treatments to determine which one might work for you:   Your Dermatologist’s Favorite: Benzoyl Peroxide How Does It Work?This ingredient is crazy effective in preventing the growth of acne-causing bacteria (P. Acnes). When applying a benzoyl peroxide treatment it immediately breaks down into benzoic acid and oxygen, killing the white blood cells that cause the inflammatory response. I know what you’re thinking... how does oxygen kill bacteria? Also, aren’t white blood cells the good ones? Bacteria can thrive in an oxygen-less environment, so when your pores are clogged they can flourish. This is when your white blood cells save the day to fight this bacteria, but this causes an inflammatory response aka. acne! TL;DR the oxidizing action of benzoyl peroxide is what destroys the bacteria and is anti-inflammatory! How To Use It?There are tons of treatments that contain benzoyl peroxide with a concentration ranging from 2.5-10%. We recommend starting with a lower percentage because it could easily irritate and dry your skin. Benzoyl Peroxide is best for inflammatory acne, but just make sure you only use it on the spots you experience acne! The Secret Agent: Salicylic Acid (BHA) How Does It Work? Salicylic Acid is a pore cleaning exfoliant that is derived from Willow Bark Tree or nowadays created synthetically! BHA is oil soluble so it has the ability to get down and dirty into the pores to clean out all the gunk. It’s known to also have an anti-inflammatory effect. Salicylic Acid also acts as a keratolytic agent which allows the scaly, thickened plaques of your skin to shed more easily. Since it is a chemical exfoliator it increases cell turnover, refreshes the skin and helps kill the bacteria. How To Use It? In your conventional skincare products you’ll usually find a maximum concentration of 2%! With this low percentage, you may find it might not clear up your acne directly, but it will definitely help unclog your pores! This ingredient is most useful for those with oily and clogged skin because it can relieve inflammation and redness. Due to its low concentration Salicylic Acid is typically well tolerated, but it could potentially be drying for your skin. If you experience rosacea, allergies to aspirin or are pregnant/breastfeeding, we do not recommend you to use this. The A+ Ingredient: Retinoid   How Does It Work? Retinoids are part of the Vitamin A family, one of the most powerful active ingredients to help your skin. It comes in several forms, but tretinoin and adapalene are the most commonly used for treating acne. Retinoids help with regulating cell turnover rate, think of it as a personal trainer that helps get your skin in shape and moving! It creates a healthier environment from keeping your pores clogged and targets acne before it starts. It normalizes keratinization aka. prevents dead skin cells from sticking together and clogging pores. Vitamin A can help regulate the sebum, helping your pores stay clear! How To Use It?Adapalene can now be purchased over-the-counter in the US and tretinoin can be prescribed by your healthcare provider. Just like how you would start with lighter weights when first working out, make sure you start from the lowest percentage possible and ease your skin into it! Using retinoids is best for those with inflammatory and non-inflammatory acne, we wouldn’t recommend this for pregnant and breastfeeding mamas.   The Underrated One: Azelaic Acid   How Does It Work? This is an awesome underrated ingredient for fungal acne and rosacea skin! The exact process of how it works on the skin has not been fully studied, however some research shows it seems to have a similar effect as retinoids. Azelaic Acid helps regulate skin cell turnover and has anti-bacterial and anti-inflammatory effects. It has also been shown to have skin brightening properties! How To Use It? Azelalic Acid is known to be used with a concentration of 10% and above. It’s safe for pregnant and breastfeeding mamas so it’s a great option for those that are unable to use benzoyl peroxide, salicylic acid or retinoids! One of the Elements: Zinc How Does It Work? Who would’ve thought that this element you learned about in chemistry class would become so important?! Zinc is a mineral that is naturally present in our bodies.Now you’re probably thinking ‘how does this relate to acne?’There are studies that show acne patients are actually deficient in zinc! You can take zinc supplements to help with this deficiency, however over the years topical skin products with zinc has become more popular. There has been research showing that applying zinc can create a soothing effect and has anti-bacterial and anti-inflammatory properties! The most prominent feature of zinc is that it sucks up excess sebum and regulates the production of oil. How To Use It? There are several skincare products out there that now contain zinc in many forms such as zinc oxide, zinc PCA, zinc acetate. This ingredient is best used for extremely oil or inflammatory skin. The Universal Ingredient: Green Tea How Does It Work? No surprise here! Green tea is a wonderful ingredient that works for a lot of different skin concerns-specifically acne, inflammation and bacteria. One study showed using 3% Green Tea cream reduced sebum production by 70%, crazy right? Another study tested using two different topical green tea formulas with 2.5% and 5% extract respectively, both lotions showed a  30% reduction in sebum compared to a placebo! Green Tea contains Epigallocatechin-3-gallate (EGCG) which is a potent source of antioxidants. You hear us talk about antioxidants all the time, but they’re so important! Acne happens because of clogged pores which is due to the oxidation of bacteria; antioxidants can prevent this process from happening. There has been some evidence showing that EGCG can suppress the growth of acne causing bacteria on the skin! Clearly, green tea is amazing for reducing oil production plus preventing and treating acne! How To Use It? You can find Green Tea extract in an array of skincare products. They are best for oily-combo skin or sensitive acne-prone skin. The Yummy One: Honey How Does It Work? Honey is also another amazing natural ingredient for preventing and treating acne. It is known for soothing and moisturizing sensitive, scarred skin and has anti-bacterial effects! Honey has a humectant property so it adds hydration to the skin while treating the acne. It is close to our skin’s natural pH level so you don’t have to worry about irritating your skin. How To Use It? You can use honey by looking for products that this tasty ingredient in skincare formulations or medicated Honey Ointments! This ingredient is great for all skin types, but especially sensitive skin. The Age Old Ingredient: Tea Tree How Does It Work? Tea Tree is a powerful anti-bacterial and anti-inflammatory ingredient that can be effective in preventing acne. Studies have shown that it’s capable of treating acne to a degree compared to traditional alternatives like benzoyl peroxide and prescription topical antibiotics. Although it may be effective, Tea Tree can cause irritation, worsen acne and the overall skin condition especially if you are sensitive to essential oils. Tea tree is very sensitive to change based on the environment and therefore is not the most reliable acne treatment. But if you know that tea tree works for you, then by all means go for it. However if you are a little hesitant we would recommend trying other ingredients.    How To Use It? You can use tea tree by looking for a product that already has it in the formula, we recommend to not use 100% tea tree oil! It’s best for those with inflammatory acne and oily skin, we would not recommend this for sensitive skin. Phew, done! Who knew there were so many ingredients out there to help with acne?! We know it’s a lot of information to take in, but we hope this has helped you learn more about acne treatments and what to look for when treating your acne.  

So you’ve been seeing the same guy or gal for awhile now and it was all rainbows and butterflies, but lately have you started to feel like you’ve lost that fiery spark? It’s called relationship plateau and it happens to the best of us. But more importantly does that happen to our skincare routine? Have you been noticing lately that your favorite beauty arsenals aren’t providing you that extra glow that they used to? Before you go switching out all your products, give this a read. What’s the sitch? The short answer: No, your skin doesn’t really ‘get used to’ your skincare products. We know that might not be the answer you were looking for, but at least now you don’t have to buy an entirely new routine. Now the real question is: why isn’t your skincare working like it used to? Here are three possible reasons why your skin is no longer showing signs of improvement: 1. The Inside and Out All kinds of factors from the seasonal changes, hormone imbalances, sebum creation, the food you’ve been eating, your lifestyle, and even climate can truly affect your skin and how it reacts to your products. Who would’ve known! 2. The Dirty Work is DONE! Most treatment products that contain active ingredients aka what we classify as  ‘supplementary skincare’, like our Kale-lalu-yAHA, do one of the following: Help your skin normalize its pattern or cycle. Replenish the nutrients that your skin is lacking so your skin can be in a happy and balanced state.  Our body is incredibly smart and a genius at regulating and maintaining itself. If you happen to be low in Vitamin C and use supplements, it will help your body get back to a healthy state. If you over-supplement on Vitamin C, most of it gets flushed away. Our body has no need to hold on to all the Vitamin C. This is just like how AHA’s can work! Their mission is to remove dead skin cells and they will push your skin to go the extra mile to do so! Think of it as someone telling you to do 10 push-ups on a regular basis when your original capacity is only 5. By keeping up this streak you of course notice a huge difference in the beginning! Supplementary items, such as Vitamin C and AHAs, are used to help boost your skin not something you should depend on. The goal is to eventually have your skin and body run on it’s own without the extra help (unless your skin and body is rapidly aging or constantly inflamed). This may be a reason why you no longer see those intense changes in your skin. 3. Something Old ≠ Something New A freshly made Vitamin C serum versus the one that’s been sitting on your shelf for 6 months really makes a big difference in terms of effectiveness. Once a product is opened, the integrity and the efficacy of the product will slowly become compromised. If a product does have active or natural ingredients it could be easily affected by air or UV exposure. Think of it as unopened almond milk! Yes it will last a while, but once opened it is best to keep it in the fridge and drink it sooner rather than later. The Only Exception While your skin won’t get used to certain products, it can definitely become accustomed to some potentially irritating ingredients, such as glycolic acid and retinol. This is why many dermatologists recommend people to start of with low doses of an exfoliant then gradually increase the potency to avoid potential irritation. Our Kale-lalu-yAHA contains 5.25% of glycolic acid for this very reason: so it is mild in concentration for beginners. Keepin’ It Spicy We advise to commit to your Core Series products (a cleanser, moisturizer and SPF) for minimizing any unnecessary skin irritation. However, always listen to your skin and create adjustments to your supplementary products based on what it craves! It’s definitely fun to switch things up every now and then to find a serum or toner that works for you (if you need it). Your skin may not be showing immediate signs of improvement like it did in the past, but the best skincare product is one that protects and maintains your skin to help it function at its best! Use skincare that works with your skin, not against it.

Hi there! My name is Rachel and I oversee the marketing stuff here at KraveBeauty. I'm no beauty guru - just a human being sharing her journey in skincare to remind you to put a little joy into the process because you'll get there when you get there.    Full Name: Rachel ShimOccupation: Marketing and Communications Manager at KraveBeautyLocation: New York City, USAAge: 25Skin Concerns: Sensitive, dehydrated and acne-proneLife Motto: Dreams don’t work unless you do (but balance is key).Fun Fact: Cinnamon buns are my kryptonite (balance flies out the window here). My Skin Journey | It’s a process You read it up there. My skin is sensitive, dehydrated, acne-prone and likes to flip flop from being oily and flaky between the seasons. Aka it’s fickle and needy af... or so I thought. I used to be one of those people who viewed their skincare routine as the sole solution to all their skincare problems. Acne? Salicylic acid. Oily skin? Double up on the cleanser. Dry skin? Bring on the sheet masks. This mindset, much less these actual practices, was largely problematic and perpetuated a vicious cycle of short fix and recurring conditions. I was doing everything I was told would clear up my skin to no avail - and I was over. it. So I jumped on the Interweb to solve all my problems, like the good millennial I am, and learned what the skin barrier is, how your gut affects your skin, and that there were far more effective ways to treat your skin beyond skincare products by (yup, you guessed it!) none other than KraveBeauty founder and girlboss - Liah Yoo. My journey initially began because  “Oh, she has the same skin type as me. Perfect. Let me just buy everything she recommends”. And don’t get me wrong, there definitely was some improvement (because I finally stopped stripping my skin every chance I got) but it wasn’t until I started adopting this more holistic approach to skincare beyond the products that I was using that I began to see lasting results. Like, ‘skin clear for weeks’ results. Yeah. I found out that the fried chicken binge from the other night, the late-night Netflix marathons and (let’s not get into the rest of my bad habits) were showing up as inflammation in my skin and that these zits were saying a lot more about my lifestyle habits than my skincare routine. So, I started small by switching to nut milk, sleeping at semi-regular hours, and building up the tiniest bit of willpower against my cravings. I added in the greens, antioxidant-rich foods, probiotic supplements and regular exercise. I started paying attention to what I was putting in and on my body, and took the time to see what was working or wasn’t for me. And being able to see what my body and skin could do, seeing that change that I was creating for myself was so rewarding, interesting and honestly kinda fun. Skincare became a time when I can tune into me, my body, do what I need to do for me.  And I'm not saying it's a walk in the park and one of the most difficult things is that it takes effort, patience and a little more ‘letting go’ than I was used to. I had to trust the process, commit to a routine and these lifestyle changes, trust that the much needed TLC I was giving my body was going to come back with returns, and trust that my skin knew what it was doing. And it did and does, but tbh I still don’t have everything figured out: I still get breakouts and sometimes I don’t know where they’re from, I still buy some products that don’t end up working out for me, and I will still almost always never reject a good pastry. But that’s okay - I’m figuring it out and you will too. Skincare Products I Can’t Live Without Rosehip Oil: A literal godsend for acne-prone skin. Feel free to read more in the linked blog post. Kale-Lalu-yAHA: Because who doesn’t love waking up with that glow. Oomph. Sunscreen: Y’all have all seen that truck driver comparison, right? My Current Skincare Routine AM Routine: [Cleanse] with water or toner to cotton pad [Tone] Klairs Supple Preparation Unscented Toner [Eye Serum] The Ordinary Caffeine Solution 5% + EGCG [Supplement - in rotation as needed] KraveBeauty Great Barrier Relief on my cheeks when my skin is feeling tight/dehydrated (especially during the winter) or Vitamin C Serums (Still looking for a gentle and effective one, if anyone’s got a recommendation!) or Skinfood Royal Honey Propolis Essence [Moisturize] AmorePacific The Essential Creme Fluid [Protect] EltaMD UV-Clear Broad-Spectrum SPF 46 PM Routine: [First Cleanse] Farmacy Green Clean Makeup Removing Cleansing Balm [Second Cleanse] KraveBeauty Matcha Hemp Hydrating Cleanser [Exfoliate/Treatment - in rotation every other night] KraveBeauty Kale-Lalu-yAHA Paula’s Choice Skin Perfecting 2% BHA Liquid [Tone] Klairs Supple Preparation Unscented Toner [Supplement] Trilogy Certified Organic Rosehip Oil [Moisturize] AmorePacific The Essential Creme Fluid What #PressReset Means to Me #PressReset to me means taking the time to listen to yourself, assess and doing what YOU need to do to get where YOU want to be to live YOUR best life. How I #PressReset Beyond Beauty I think this message really hits home for me beyond skincare or beauty because I can often be my biggest critic and work myself up to these crazy ambitions or expectations that either (1) I’m like chill, Rachel, you’re getting there or (2) Will doing this or becoming that really “spark joy”? In this world of Instagram and self-made girl bosses and picture-perfect everything, doesn't the bar feel set so high? You've got to be reading the right books, listening to the right podcasts, supporting the right organizations, going to the right events all while having great skin, a great job, a membership at some cool yoga studio and an even cooler side hustle/passion project. There's a lot to do in this world and the potential of our young lives is exhilarating. But when does exhilarating become overwhelming? When does developing yourself become losing the true essence of yourself? Does it still excite you? Is it adding value to your life? If not, it may be time to press reset. Sometimes you just gotta take a step back to realize what’s really best for you, and find that balance between ambition and unadulterated happiness. There's nothing more compelling than a happy person who's just doing them. What I’ve Been Loving Makeup I’m a pretty “don’t fix it if it ain’t broke” type of gal, so my forever classics are the Benefit Cosmetics Precisely, My Brow Pencil and the Mamonde Creamy Tint Squeeze Lip in Velvet Red. The au naturale, no makeup makeup look is definitely my game. Podcasts I’m all for some intense, mind-boggling TED Talks, but sometimes when I just want an easy, uplifting and relatable listen the Second Life podcast has been my go-to. It’s both inspiring and oddly reassuring to listen to how these amazingly successful women have lived life, built their careers and yet are still making moves and figuring it out. Trader Joe’s Sublime Ice Cream Sandwiches You’re welcome. Want to learn more about Rachel or watch her fail at fighting her cravings? Follow her on social media: Instagram: @racheldanbishim #PressReset Diaries is a monthly series on KraveBeauty’s blog that spills the tea on the all too real skincare journeys of members in our community. Tune in to learn about their experiences, routines, and what #PressReset means to them.

Sustainability, global warming and the environmental state of our planet is serious business and definitely not something to be taken lightly. We repeatedly see its effects on nature, weather, our daily lives, and it has been and continues to be a large part of the conversation in the beauty industry and here at KraveBeauty. But as much as we want to be cool and righteous, take the high road and save the planet, how exactly do we take that high road? To be honest we weren’t 100% sure what the best route was, so we looked into it and here’s what we found: Eco-conscious living can be incredibly confusing and hard! Did you know that the contamination rate for recycled waste is at 25%? That means 1 out of 4 items that are placed into the recycling bin can’t actually be recycled and are later hand-removed by facility workers, which is a dangerous, inefficient yet unavoidable process. Did you also know that if there are any improperly recycled items that contaminates perfectly recyclable items, all of that becomes unrecyclable waste? (i.e. Think twice before tossing your dirty, take-out tubs into the bin just because they’re plastic.) (Source: http://mediaroom.wm.com/the-battle-against-recycling-contamination-is-everyones-battle/) So, what is recyclable? How do I recycle properly? What products can I buy that are eco-friendly? There are so, so many questions and conditions that you as a consumer have to ask yourself to make sure you are being eco-conscious in your every day, and that can definitely get overwhelming. But don’t get discouraged and let’s rally up for the bigger cause! We are on this journey with you, learning as we go and we are here to help you out as much as we can! On this Earth Day, we want to help uncomplicate a little part of your eco-conscious life by starting with how our products fit into all of this. We’ll cover everything you need to know from our production philosophy to actual steps you should take in recycling our products. Yes, every single one of them! INTENTIONAL PRODUCT DEVELOPMENT: Let’s be real. For a fast-growing company in a competitive industry, it’s easy to be swayed into “keeping up” with other brands popping out new collections every season, but we’re not here to just add to an already saturated market. Responsible production is something we care a lot about and we firmly believe that it is just as important for a corporation to produce responsibly as it is for a consumer to purchase responsibly. The pursuit of mere trend is not something that interests us. We want to create products that provide unique value or serve a distinctive purpose in your skincare journey - and that is our promise to you. RESPONSIBLE CONSUMPTION: #SkincareCommitment Let’s #PressReset and think about how and why we buy the things we buy. Is it a need or a want? This simple shift in perspective can largely reduce potential waste and can also encourage companies to produce more responsibly. If we’re talking about skincare and in case you needed another reminder from us...YOUR SKIN IS SMART! It is a rockstar of its own, and that being said - it absolutely doesn’t need a million different products to be happy and healthy. Just a little bit of help here and there. We know it’s easy to fall for the beautiful packaging or that new fancy ingredient, but (correct us if we’re wrong) how often do they end up just sitting on our shelves, collecting dust and not getting the love they truly deserve? So help save the earth (and your wallet and your skin), and commit to your purchases the best you can. #SkincareCommitment is all about encouraging you not only to stick to products to see true results, but also to reduce any waste even the most responsible consumer can leave behind. Your skin does not need a lot to be healthy, and we hope that our blog posts and infographics help you better understand it and equip you with the knowledge you need to choose the right products for your skin. RECYCLING Recycling can be a very confusing topic on its own and the guidelines can be different depending on which city you live in, but it is one of the easiest steps you can take to minimize your carbon footprint. Everything KraveBeauty creates is 100% recyclable - from our products to our mailer box. We encourage you to use up all of our products to the last drop before throwing them away. You can easily cut up the tube for our Matcha Hemp Hydrating Cleanser tube or The Beet Shield to scoop out the rest of the product and wash the plastic before putting it in your recycling bin. Great Barrier Relief has a fully detachable dispenser, which will also allow you to get any remaining product by flipping it upside down and scooping the remainder into a smaller jar. You can easily clean it with any brush and leave it to dry before recycling. Our Kale-Lalu-yAHA is the most fuss-free product as the content of it will run it to the last drop without you having to clean anything out! Give it a quick rinse and it can go straight into your recycling bin once you’re finished. The pouch from the Beet Shield can also go in the bin with all of your recyclable plastics. If you want to learn even more about our packaging, here is the full breakdown of what kind of material each product uses:   Product Type of Material Can I put it in my recycling bin? Matcha Hemp Hydrating Cleanser Cap: PP YES Bottle: LDPE YES Box: Cardboard YES Kale-Lalu-yAHA Cap: Aluminum YES Bottle: PET YES Box: Cardboard YES Great Barrier Relief Cap: PP YES Bottle: PET YES Box: Cardboard YES The Beet Shield Bottle: PE, Adhesive, EVOH YES Bag: PET, LLDPE YES   If you are still confused by the end of this article - feel free to leave us a comment and we will answer to the best of our ability! OUR CONTINUED NOTE TO YOU: We are not perfect. We learned a lot from this dive and acknowledge the fact that our business activity — from using an internet server, transportation, renting an office space, using electricity to manufacturing our packaging — does leave a huge carbon footprint and our aim is to minimize it. You may ask why plastic instead of glass? For now, we opted for 100% recyclable packaging instead of glass as it weighs much less. A lighter weight means it requires less fuel energy meaning a smaller carbon footprint in its transportation route, which is a big factor for us as we are importing products from South Korea and that includes ground shipping within Korea, air shipping from Korea to the US, then more ground shipping within the states to get to our warehouse and then to you. Being eco-friendly is important to us and switching to glass packaging was considered, but it doesn’t come without its own set of issues. We believe that there are many ways to contribute to the planet and what we can do at this very moment is to promote responsible consumption to our community. As the beauty industry (and many others) promotes endless consumerism, we think going against this trend is something that our business is responsible for. Creating a timeless product and educating our KraveBeauty friends about identifying true needs is the goal. We, of course, aim to keep every aspect of our business more planet-friendly. And we are doing our best to seek alternative materials that are compatible with our formulas to strive toward better and best, so we hope you stick around on our journey ~~ Making a difference doesn’t have to be hard. Change, truly, starts with you! #PressReset on blind consumerism and let’s start making educated choices about consumption!