Kale-lalu-yAHA

$25.00

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Kale-lalu-yAHA

$25.00

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"My skin feels congested and clogged.

 I want to regain the youthful glow I lost."

"My skin feels congested and clogged.  I want to regain the youthful glow I lost."

Matcha Hemp Hydrating Cleanser

$16.00

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Matcha Hemp Hydrating Cleanser

$16.00

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"I need to wash off the nasties

 but I don’t want to lose any moisture!"

"I need to wash off the nasties  but I don’t want to lose any moisture!"

How do you apply KraveBeauty Kale-Lalu-yAHA?

The Swiper  Using cotton pads to apply Kale-Lalu-yAHA can also take away the build-ups such as excess oil on the skin. You're also gently exfoliating the skin manually as well as getting the full benefits of using an AHA. Tip: never be aggressive while swiping! Gentle swipe can still do its magic.The PatterPatting in with your hands = more absorption = instant hydration & getting the most out of AHA. This method is for those who are more comfortable with AHA already as it increases the efficacy of the product by absorbing more product into the skin.  Tip: We don't recommend you to apply this to open wounds such as popped pimples. The MixerThis is a method where you mix the Kale-Lalu-yAHA into your serums or moisturizer. This is a great method for beginners or sensitive skin as the DIY concoction creates a cushiony buffer interfering with the AHA fully absorbing or functioning. This doesn't mean that you're compromising the efficacy by tons, but it's a good way when you're introducing an acid for the first time into your routine :)  

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How do you apply KraveBeauty Kale-Lalu-yAHA?

The Swiper  Using cotton pads to apply Kale-Lalu-yAHA can also take away the build-ups such as...

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A New Years Love Letter

I love the new years. Not because I can have a clean slate to renew myself but because it serves us an opportunity to reflect, look back which can be extremely insightful. 2017 was different from other years in so many ways. It was a year of truly identifying my purpose as a content creator and as a creator of this brand, KraveBeauty. And in the new years, I will keep sticking to the purpose of why I started KraveBeauty in the first place, which is to encourage you to communicate with your skin and find fun in self-care. In January 1st, I found myself feeling a bit annoyed at myself for not being excited about setting goals and resolutions for the year. But soon I realized that I'm not much of a new years resolution person because I have no intention to renew myself but to evolve from where I am right now. I acknowledge the fact that the willpower always depletes while the WHY power is what sustains you to be on track. So now I define my purpose of the year and choose intentions, choose feelings I want to feel more of, and choose words I want to magnify in my life. This is what I wish to cultivate more of this coming year. Intentional I want to create a clear intention before I do anything. I don't want to develop products for the sake of adding another in our product portfolio. I don't want to create contents for the sake of uploading. I want to be clear in the purpose and meaning of whatever I create and be more mindful of my actions.Nurture2018 is not a year of hustling. It's the year of taking the time to pause and making the space to nurture. I love the word 'nurture' because it isn't all about 'growth'. It requires your love, care and intention to nurture something and grow it into something really special. So I want to take this year to invest in nurturing the relationships, content, and business.OpennessThe past two years taught me to embrace my vulnerability and accept myself as who I am. And I want to make this year to be more open and honest about this side of me. I want to be able to talk about my struggles without the fear of being judged. With that being said, I hope to vlog and write more about my personal life :) What's your theme for 2018?

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A New Years Love Letter

I love the new years. Not because I can have a clean slate to renew myself but because it serves...

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Liah Yoo uses Matcha Hemp Hydrating Cleanser

How To Use Matcha Hemp Hydrating Cleanser 

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Liah Yoo uses Matcha Hemp Hydrating Cleanser

How To Use Matcha Hemp Hydrating Cleanser 

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We're finally here.

  WE'RE HERE, WE'RE HERE, WE ARE FINALLY OFFICIALLY HERE! *HOORAY*Hey guys, Liah here. What an exciting day for all of us! I want to introduce you to @KraveBeauty, a skincare company that believes in the power of simplicity by urging you to step back, #pressreset, and listen to your skin’s true needs.Many people would refer to owning their own brand as a manifestation of their passion project. But for me, creating KraveBeauty was a decision that was based on purpose more then passion came along.Since the start of my YouTube channel, there wasn’t a day without chatting with you guys. What brought to my attention was one big noticeable pattern. So many of us feel so lost in skincare. Despite the abundant product options and information out there, we are more confused than ever. Skincare became a stress more than being a joy.But, why? When did something that should be so simple become so overwhelming?We've been taught to apply more and more skincare by brands, retailers, and influencers. A lot of the noise has almost made us believe that our skin is unable to function by itself. But the truth is: OUR SKIN IS SMART. It really is. And skincare should carefully support and respect its biology, functionality and its microbiome. Yet so many products are created to deliver short sprint of results, giving you that instant gratification without considering the long-term effect.That's what motivated me to start a brand with a clear message; to feed what your skin craves, and nothing it doesn't. And that's why with KraveBeauty, I want to offer a minimal yet purposeful skincare range encouraging you to communicate with your skin, work with your body, and practice self-care. If anyone comes across our brand in the future, learned our message, and applied that into real life, I consider that my purpose is served whether she/he got our products or not. So if you're reading this, don't forget to breathe, sweat and fuel your body. Tune out the noise and tune into your cravings. Healthy skin doesn't start with a magic pill or a complicated solution but with some TLC from you. Oh and lastly, (I know this woman has a lot to say!!!), HAVE FUN WITH SKINCARE!!!- Liah xx  

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We're finally here.

  WE'RE HERE, WE'RE HERE, WE ARE FINALLY OFFICIALLY HERE! *HOORAY*Hey guys, Liah here. What an e...

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