Rated 3.7 out of 5
296 Reviews

Oat So Simple Water Cream

Light as water moisturizer

$28 (2.7 oz / 80 ml)
Rated 3.7 out of 5
296 Reviews
$28 (2.7 oz / 80 ml)
  • Details
  • How to Pair
  • Ingredients
  • Recycling Guide

Details

A lightweight, cooling moisturizer that feels like a burst of instant hydration on the face. As you work it in, it quickly absorbs and makes itself right at home with your skin. You’ll feel like you just hit the refresh button on your skin.

A Cool Drink of Water for Thirsty Skin

Choosing a moisturizer can feel like choosing a place to eat: there’s so many options, you gotta check all the reviews and some things you try probably aren’t great for your skin. Meet Oat So Simple Water Cream, your new go-to. Oat So Simple is made with simple ingredients and is simple to use so you can get on to more complicated things (like choosing a place to eat). Its lightweight texture and calming feel fit right into any season, routine, or mask rotation.

Deep Moisture, Hold the Grease:

Oat So Simple Water Cream + Great Barrier Relief = YES. Mix it up however you like: a dollop of each, one at AM and one in the PM, or on different parts of the face.

Dry Skin Pick-Me-Up:

Cleanse in the evening and feel free to skip in the morning. Instead, layer on Oat So Simple Water Cream for an instant wake up call before your coffee.

Always vegan, cruelty-free and free of fragrances, essential oils, colorants, and allergic sensitizers.

Water, Butylene Glycol, Caprylic/Capric Triglyceride, Squalane, 1,2-Hexanediol, Behenyl Alcohol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Avena Sativa (Oat) Meal Extract, Ethylhexylglycerin

Step 1: #SkincareCommitment: Once you’ve used it up, time to recycle. Make sure you rinse out all leftover product before you start.

Step 2: Get the deets: Oat So Simple is 100% recyclable, but we recommend a quick Google search to check what can be recycled in your city. If it can’t be recycled near you, consider using TerraCycle. It’s a mail-in service that will recycle your beauty products for free!

Step 3: Chuck it in the (recycling) bin. No need to remove the labels or glue, they can be recycled too.

FYI, here are all the materials used to create Oat So Simple. Each number is a resin identification code, which recycling plants use to identify the types of plastic and how they should be processed.

Cap, lid, spatula, label: PETE (1) / Polyethylene Terephthalate

Container: PP (5) / Polypropylene

Box: PAP (21) / Paper, Mixed paper, Cardboard

Product Focus

Product Focus

Oh so simple

Oat So Simple is made with less than 10 ingredients: oat, water, 3 moisturizers, 2 skin emollients, 2 formula stabilizers, 0 biology degrees needed to read them.

We had one job

Oat So Simple was the creation of 2300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Nothing more, nothing less.

ZEN master Oat

Our main girl Oat is a longtime favorite for calming irritation and rebalancing stressed skin damaged by environmental aggressors.

Match made in heaven

Got sensitive skin? Then, you’ve got a moisturizer! Oat So Simple is compatible and gentle enough to use on sensitive areas of the face or neck.
  • Testimonials
  • How to Use

Testimonials

Stephanie
Florence
Morgan
Leslie
Sara & Claire
Alicia

Testimonials

Stephanie
Florence
Morgan
Leslie
Sara & Claire
Alicia

Stephanie

beautifulself__

Skin Concern: acne, dullness, hyperpigmentation, sensitivity
Age: 18-24

“I love how KraveBeauty took a different approach from most brands and took out all the unnecessary ingredients and minimized it to just 10 very beneficial ingredients, oats being one of them. The texture is very lightweight [and] non-greasy. Due to the simplicity of the moisturizer, you're able to adjust it and personalize it to suit your needs. Depending on how my skin's feeling, I love to add a hydrating serum, oil, or even a booster. Big shout out to KraveBeauty for making this beauty. It is my forever cream!”

How to Use

How to Use

Step 1

Start with clean, dry skin. Apply your serum first.

Step 2

Scoop out the desired amount and massage into the face.

Step 3

Wait for total absorption (alright, it’s probably done) before applying SPF.

Free Tip

After a day in the sun, apply Oat So Simple to any red or hot areas for an instant cooldown.

The Origin Story

From breakfast bowls to skincare jars

Oat So Simple Water Cream

Rated 3.7 out of 5
296 Reviews
average rating 3.7 out of 5
Based on 296 reviews
  • 5 Stars
    134 Reviews
  • 4 Stars
    48 Reviews
  • 3 Stars
    43 Reviews
  • 2 Stars
    41 Reviews
  • 1 Star
    30 Reviews
63% of reviewers would recommend this product to a friend
296 Reviews
Reviewed by Jessica M.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Concern
  • Acne
  • Sensitivity
  • Dark spots
  • Dryness
Rated 5 out of 5
Review posted

Love this!

This is super light, non greasy, and has helped improve my skin. I believe one reason is because it lacks all of that fake, overpowering, and irritating fragrance.

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Reviewed by Asha
Verified Buyer
I don't recommend this product
Age Range
18 - 24
Skin Concern
  • Dullness
  • Dryness
  • Dark spots
  • Sensitivity
Rated 2 out of 5
Review posted

Not my favorite

I have tried all the Krave beauty products and was very excited to try this one. Though I have dryer skin, I love the lightweight texture of water creams. I read quite a few reviews and watched videos about this product, and from what I saw, people have very mixed experiences with this product.

I will say, I really really wanted to like this product. As someone with sensitive skin, I thought this moisturizer would be a great way to help my skin reset and get back to a more minimal routine.

The packaging and the spatula are both fantastic and the cream itself looks rich and hydrating.

The craziest thing about this product is that it goes on like a dream. It feels cooling and refreshing to the touch and it makes my skin feel like it took a huge gulp of water.

However, after about 2 minutes, this product started to burn and tingle on my skin. I have heard people say that this is because there is no occlusive ingredient, therefore there is no moisture retention.

I've tried using it a few different ways now. I used it on top of the Great Barrier Relief serum and honestly, I feel like that made it even worse. It also seems to dry out the benefits I get from using The Beet Shield, which usually gives me a lovely glow. The only time it doesn't burn is if I wash my face with the Matcha cleanser, pat dry, and then only put the Oat So Simple cream on. But the key here is that I DO NOT RUB IT IN. I kind of pat it gently into my face and let it sit on top rather than really work…

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Reviewed by Natalie Z.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Concern
  • Acne
  • Dryness
  • Dullness
  • Sensitivity
Rated 4 out of 5
Review posted

Lightweight moisture

Love the formula and the feel of this product. While it is definitely moisturizing without clogging pores, it doesn't provide that deep moisture that dry winter skin needs. I wanted it to be my winter moisturizer, but have put it away for summer!

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Reviewed by Adriana H.
Verified Buyer
I recommend this product
Age Range
35 - 44
Skin Concern
  • Dullness
  • Dryness
  • Sensitivity
  • Redness & Inflammation
  • Aging
Rated 5 out of 5
Review posted

Works great, no irritation

I have struggled for a couple of years with dry, sensitive skin. My past 2 pregnancies have made it even worse. Everything I tried stung my face and didn’t really help with the dry patches. After a few days of use, my skin was calmer and much more hydrated. Definitely keeping this one in use!

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Reviewed by Cherrie H.
Verified Buyer
I don't recommend this product
Age Range
35 - 44
Rated 2 out of 5
Review posted

Not for me

I have normal skin, I wanted to love this moisturizer, it just wasn’t moisturizing for me.

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