Rated 3.6 out of 5
255 Reviews

Oat So Simple Water Cream

Light as water moisturizer

$28 (2.7 oz / 80 ml)
Rated 3.6 out of 5
255 Reviews
$28 (2.7 oz / 80 ml)
  • Details
  • How to Pair
  • Ingredients
  • Recycling Guide

Details

A lightweight, cooling moisturizer that feels like a burst of instant hydration on the face. As you work it in, it quickly absorbs and makes itself right at home with your skin. You’ll feel like you just hit the refresh button on your skin.

A Cool Drink of Water for Thirsty Skin

Choosing a moisturizer can feel like choosing a place to eat: there’s so many options, you gotta check all the reviews and some things you try probably aren’t great for your skin. Meet Oat So Simple Water Cream, your new go-to. Oat So Simple is made with simple ingredients and is simple to use so you can get on to more complicated things (like choosing a place to eat). Its lightweight texture and calming feel fit right into any season, routine, or mask rotation.

Deep Moisture, Hold the Grease:

Oat So Simple Water Cream + Great Barrier Relief = YES. Mix it up however you like: a dollop of each, one at AM and one in the PM, or on different parts of the face.

Dry Skin Pick-Me-Up:

Cleanse in the evening and feel free to skip in the morning. Instead, layer on Oat So Simple Water Cream for an instant wake up call before your coffee.

Always vegan, cruelty-free and free of fragrances, essential oils, colorants, and allergic sensitizers.

Water, Butylene Glycol, Caprylic/Capric Triglyceride, Squalane, 1,2-Hexanediol, Behenyl Alcohol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Avena Sativa (Oat) Meal Extract, Ethylhexylglycerin

Step 1: #SkincareCommitment: Once you’ve used it up, time to recycle. Make sure you rinse out all leftover product before you start.

Step 2: Get the deets: Oat So Simple is 100% recyclable, but we recommend a quick Google search to check what can be recycled in your city. If it can’t be recycled near you, consider using TerraCycle. It’s a mail-in service that will recycle your beauty products for free!

Step 3: Chuck it in the (recycling) bin. No need to remove the labels or glue, they can be recycled too.

FYI, here are all the materials used to create Oat So Simple. Each number is a resin identification code, which recycling plants use to identify the types of plastic and how they should be processed.

Cap, lid, spatula, label: PETE (1) / Polyethylene Terephthalate

Container: PP (5) / Polypropylene

Box: PAP (21) / Paper, Mixed paper, Cardboard

Product Focus

Product Focus

Oh so simple

Oat So Simple is made with less than 10 ingredients: oat, water, 3 moisturizers, 2 skin emollients, 2 formula stabilizers, 0 biology degrees needed to read them.

We had one job

Oat So Simple was the creation of 2300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Nothing more, nothing less.

ZEN master Oat

Our main girl Oat is a longtime favorite for calming irritation and rebalancing stressed skin damaged by environmental aggressors.

Match made in heaven

Got sensitive skin? Then, you’ve got a moisturizer! Oat So Simple is compatible and gentle enough to use on sensitive areas of the face or neck.
  • Testimonials
  • How to Use
  • Origin

Testimonials

Stephanie
Florence
Morgan
Leslie
Sara & Claire
Alicia

Testimonials

Stephanie
Florence
Morgan
Leslie
Sara & Claire
Alicia

Stephanie

beautifulself__

Skin Concern: acne, dullness, hyperpigmentation, sensitivity
Age: 18-24

“I love how KraveBeauty took a different approach from most brands and took out all the unnecessary ingredients and minimized it to just 10 very beneficial ingredients, oats being one of them. The texture is very lightweight [and] non-greasy. Due to the simplicity of the moisturizer, you're able to adjust it and personalize it to suit your needs. Depending on how my skin's feeling, I love to add a hydrating serum, oil, or even a booster. Big shout out to KraveBeauty for making this beauty. It is my forever cream!”

How to Use

How to Use

Step 1

Start with clean, dry skin. Apply your serum first.

Step 2

Scoop out the desired amount and massage into the face.

Step 3

Wait for total absorption (alright, it’s probably done) before applying SPF.

Free Tip

After a day in the sun, apply Oat So Simple to any red or hot areas for an instant cooldown.

The Origin Story

From breakfast bowls to skincare jars

Oat So Simple Water Cream

Rated 3.6 out of 5
255 Reviews
average rating 3.6 out of 5
Based on 255 reviews
  • 5 Stars
    111 Reviews
  • 4 Stars
    38 Reviews
  • 3 Stars
    39 Reviews
  • 2 Stars
    37 Reviews
  • 1 Star
    30 Reviews
59% of reviewers would recommend this product to a friend
255 Reviews
Reviewed by Alex S.
Verified Buyer
I recommend this product
Age Range
18 - 24
Skin Concern
  • Acne
  • Dryness
  • Sensitivity
Rated 5 out of 5
Review posted

Beautiful and Long Lasting Water Cream

I don't have any complaints besides the fact that my skin is dry and this doesn't really provide the oils I need. I have fungal acne and I use Oat So Simple in the morning and then squalane or MCT oil at night to avoid a shiny face in the daytime. I love that it doesn't smell, absorbs quickly, and makes my skin look smooth.

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Reviewed by Helen L.
Verified Buyer
I recommend this product
Age Range
18 - 24
Skin Concern
  • Acne
  • Dryness
  • Pores
  • Uneven Texture
  • Oiliness
Rated 5 out of 5
Review posted

Everything it claims!

I usually have oily/combo acne skin and have been using light gel moisturizers for a long time. However, I recently started using Differin which has made my entire face dryer with flaking patches around my mouth and eyes. In comes Oat So Simple, which just has an absolutely delicious texture and creaminess that doesn't feel heavy. My face looked rather shiny immediately after applying, but it absorbed quickly and leaves a normal glow. My nose doesn't turn oily for several hours. Like a lot of other reviewers, I agree that this is not occlusive enough for dry skin. In my flaky areas I just add on a heavier cream or oil to supplement this moisturizer.

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Reviewed by Ashlee
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Concern
  • Acne
  • Oiliness
  • Sensitivity
  • Redness & Inflammation
  • Uneven Texture
Rated 5 out of 5
Review posted

MY FAVORITE!!! 🌾🥰

First of all, thank you to Liah for making this product! I have been using for two weeks and see a subtle difference already! For context, I’m 34, hormonal and fungal acne prone, prone to inflammation, redness, and irritation from all scent, near all preservatives, and most extracts. I have highly sensitive and reactive skin that is oily in the summer and combination in the winter. I live in the city of Chicago with humidity, extreme heat or coldness, and much pollution. In the cooler seasons I need more moister of course, so I mix this with sugar sourced squalane and it works very well for me. If I need more moister for my cheeks I use an under layer of HA and aloe and or an over layer of shea butter mixed with coconut water. I make both solutions myself because, again, my skin is SO sensitive that I cannot tolerate near all formulations and preservatives without reaction (break out and or rash). This brings me to my ONLY sadness when using this product—and this breaks my heart to say—but, the amount of preservatives used in this product. As much as I ADORE the skin feel, efficacy, simplicity, use of oats, and results of this product I DO have a slight reaction to the preservatives that are likely increased result of tub packaging (eco choices/waste consciousness). The preservatives used cause my skin to tingle and burn for the first 30 seconds of application and the redness caused takes about five minutes to go away. I wish I could order an option with less preservatives or…

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Reviewed by Chi N.
I recommend this product
Age Range
18 - 24
Skin Concern
  • Dryness
  • Dark spots
  • Sensitivity
  • Acne
  • Dullness
Rated 4 out of 5
Review posted

Almost Perfect

It's incredibly light and wonderful for my ridiculously, head-bashingly sensitive skin. However, I suffer from dryness as well and it's not enough to hydrate me alone. So, I combine it with my favorite facial oil and the mixture is just amazing. It also lasted me a long time, so that's a huge plus!

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Reviewed by Linda L.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Concern
  • Oiliness
  • Sensitivity
  • Pores
  • Redness & Inflammation
Rated 5 out of 5
Review posted

My favorite moisturizer for all skin types!

Nothing short of an amazing moisturizer! I have combination/oily skin and I feared that because this is a "cream" it would be too heavy, but I wanted to try it because I loved the Krave Beauty Matcha Hemp hydrating cleanser so much, and I was pleasantly surprised. It's well balanced between a water/gel and cream moisturizer. The texture of this cream definitely leans towards a "hydrating" texture rather than a "rich cream" texture but I believe that is what makes it so versatile for all skin types. Don't get me wrong, I'm sure there are moisturizers out there that are also just as good, luxurious, or amazing, but this one only has 10 ingredients - you really can't beat that, and that is exactly why I have continued to repurchase it! I recommend it to all my friends that ask about skincare, all my oily, combination even dry skin friends, I love talking about this product and all my Krave Beauty favorites! :)

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