Rated 3.6 out of 5
248 Reviews

Oat So Simple Water Cream

Light as water moisturizer

$28 (2.7 oz / 80 ml)
Rated 3.6 out of 5
248 Reviews
$28 (2.7 oz / 80 ml)
  • Details
  • How to Pair
  • Ingredients
  • Recycling Guide

Details

A lightweight, cooling moisturizer that feels like a burst of instant hydration on the face. As you work it in, it quickly absorbs and makes itself right at home with your skin. You’ll feel like you just hit the refresh button on your skin.

A Cool Drink of Water for Thirsty Skin

Choosing a moisturizer can feel like choosing a place to eat: there’s so many options, you gotta check all the reviews and some things you try probably aren’t great for your skin. Meet Oat So Simple Water Cream, your new go-to. Oat So Simple is made with simple ingredients and is simple to use so you can get on to more complicated things (like choosing a place to eat). Its lightweight texture and calming feel fit right into any season, routine, or mask rotation.

Deep Moisture, Hold the Grease:

Oat So Simple Water Cream + Great Barrier Relief = YES. Mix it up however you like: a dollop of each, one at AM and one in the PM, or on different parts of the face.

Dry Skin Pick-Me-Up:

Cleanse in the evening and feel free to skip in the morning. Instead, layer on Oat So Simple Water Cream for an instant wake up call before your coffee.

Always vegan, cruelty-free and free of fragrances, essential oils, colorants, and allergic sensitizers.

Water, Butylene Glycol, Caprylic/Capric Triglyceride, Squalane, 1,2-Hexanediol, Behenyl Alcohol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Avena Sativa (Oat) Meal Extract, Ethylhexylglycerin

Step 1: #SkincareCommitment: Once you’ve used it up, time to recycle. Make sure you rinse out all leftover product before you start.

Step 2: Get the deets: Oat So Simple is 100% recyclable, but we recommend a quick Google search to check what can be recycled in your city. If it can’t be recycled near you, consider using TerraCycle. It’s a mail-in service that will recycle your beauty products for free!

Step 3: Chuck it in the (recycling) bin. No need to remove the labels or glue, they can be recycled too.

FYI, here are all the materials used to create Oat So Simple. Each number is a resin identification code, which recycling plants use to identify the types of plastic and how they should be processed.

Cap, lid, spatula, label: PETE (1) / Polyethylene Terephthalate

Container: PP (5) / Polypropylene

Box: PAP (21) / Paper, Mixed paper, Cardboard

Product Focus

Product Focus

Oh so simple

Oat So Simple is made with less than 10 ingredients: oat, water, 3 moisturizers, 2 skin emollients, 2 formula stabilizers, 0 biology degrees needed to read them.

We had one job

Oat So Simple was the creation of 2300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Nothing more, nothing less.

ZEN master Oat

Our main girl Oat is a longtime favorite for calming irritation and rebalancing stressed skin damaged by environmental aggressors.

Match made in heaven

Got sensitive skin? Then, you’ve got a moisturizer! Oat So Simple is compatible and gentle enough to use on sensitive areas of the face or neck.
  • Testimonials
  • How to Use
  • Origin

Testimonials

Stephanie
Florence
Morgan
Leslie
Sara & Claire
Alicia

Testimonials

Stephanie
Florence
Morgan
Leslie
Sara & Claire
Alicia

Stephanie

beautifulself__

Skin Concern: acne, dullness, hyperpigmentation, sensitivity
Age: 18-24

“I love how KraveBeauty took a different approach from most brands and took out all the unnecessary ingredients and minimized it to just 10 very beneficial ingredients, oats being one of them. The texture is very lightweight [and] non-greasy. Due to the simplicity of the moisturizer, you're able to adjust it and personalize it to suit your needs. Depending on how my skin's feeling, I love to add a hydrating serum, oil, or even a booster. Big shout out to KraveBeauty for making this beauty. It is my forever cream!”

How to Use

How to Use

Step 1

Start with clean, dry skin. Apply your serum first.

Step 2

Scoop out the desired amount and massage into the face.

Step 3

Wait for total absorption (alright, it’s probably done) before applying SPF.

Free Tip

After a day in the sun, apply Oat So Simple to any red or hot areas for an instant cooldown.

The Origin Story

From breakfast bowls to skincare jars

Oat So Simple Water Cream

Rated 3.6 out of 5
248 Reviews
average rating 3.6 out of 5
Based on 248 reviews
  • 5 Stars
    106 Reviews
  • 4 Stars
    37 Reviews
  • 3 Stars
    38 Reviews
  • 2 Stars
    37 Reviews
  • 1 Star
    30 Reviews
58% of reviewers would recommend this product to a friend
248 Reviews
Reviewed by Alan T.
Verified Reviewer
I recommend this product
Age Range
18 - 24
Skin Concern
  • Acne
  • Oiliness
  • Sensitivity
  • Dark spots
Rated 5 out of 5
Review posted

Good Moisturizer For Specific Skin Types

I’ve purchased this moisturizer two times already and here are my thoughts. This moisturizer is what it implies, it’s quick, simple, and non irritating. It’s perfect for sensitive, acne prone, combination, and oily skin and dries up completely just like water and not leaving that nasty moisturize layer on top of the skin as most moisturizer do. This is a water based moisturizer after all. If you do like that thick supple feeling then this moisturizer is not for you. If you are super dry skin, I definitely would not recommend this moisturizer to you. The only complaint I have about this moisturizer is that it’s a bit expensive for the amount you get. I use about a pea to a dime size amount each time, but even then it gets used up pretty quickly. I’d say it’ll only last you about a month or so unlike most moisturizers which lasts quite a while. Other than that, this moisturizer is great.

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Reviewed by Brittany
Verified Buyer
I recommend this product
Age Range
18 - 24
Skin Concern
  • Acne
  • Dryness
  • Dark spots
  • Oiliness
Rated 4 out of 5
Review posted

Perfect as a day cream, 90% there as a night cream

This moisturizer is super light and fluffy. The texture is soooo nice. I can definitely see why it's not the best for dry skin, but I like how you can easily add something to it to make it work for you. I have combo skin, as well as eczema, so it can be hard for me to find something that doesn't feel super heavy but is also sufficiently hydrating. My experience so far has been that this isn't 100% sufficient as a night cream due to my eczema, but I've just been mixing in a tiny bit of my heavier cream or an oil, and it's perfect that way. It makes an incredible base to mix things into. Before purchasing this, I was using a heavier cream that was definitely moisturizing but made me feel kind of gross, so I prefer using this and mixing. As a day cream, it's perfectly light and hydrating and I love that I no longer have to feel like a grease ball in the morning. It's especially nice since it's still hot in LA right now. My guess is that it won't be enough during the winter, but I really don't mind.

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Reviewed by T
I recommend this product
Age Range
18 - 24
Skin Concern
  • Dullness
Rated 5 out of 5
Review posted

This. This Is It.

The quality of this moisturizer was so unexpected. This stuff feels straight up LUXURIOUS. It's lightweight while also being so hydrating--to put it in perspective, when I wash my face the next morning I can STILL feel the moisture from it. It could easily be used day or night. It also has an amazing cooling effect that takes it up another level. The only thing I don't love is that I wish a little more came in the tub, but I'll take it!

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Reviewed by Hannah W.
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Concern
  • Acne
  • Oiliness
  • Uneven Texture
Rated 5 out of 5
Review posted

Holy grail moisturizer for oily acne-prone skin!

I've been looking for a moisturizer for my oily acne-prone skin for about 10 years. I've never been able to find something that does not break me out and unfortunately that lead to me just not using moisturizer at all.

I've been almost exclusively using Krave products for a little over a week now and I think I've FINALLY found my holy grail moisturizer!! It makes my skin so soft and it has not broken me out at all! It also seems to have calmed down my skin a lot and the little bumps on my forehead are going away. I can't even explain to you how grateful I am that Liah kept oily, acne-prone, and fungal acne in mind for this moisturizer. Very excited to see else this brand comes out with!!

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Reviewed by Mei
Verified Buyer
I recommend this product
Age Range
25 - 34
Skin Concern
  • Sensitivity
  • Pores
  • Oiliness
  • Redness & Inflammation
  • Ageing
Rated 5 out of 5
Review posted

Amazing!

Tbh I love the SIMPLICITY of ingredients that are used in this moisturizer. I have combination skin with certain spots on my face that are dry, and am usually oily on my T-zone. I’m not the type who likes the stickiness of moisturizer on my skin, but this one isn’t super sticky which makes this a perfect candidate. While it may be less moisturizing on people with dry skin, I recommend you to add more on your face or combine it with a facial oil.

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