4.1
Rated 4.1 out of 5 stars
624 Reviews

Oat So Simple Water Cream

Basic, lightweight moisturizer

$28 (80 ml / 2.7 fl oz)


  • Details
  • Ingredients
  • How to Pair
  • Sustainability Guide

A light-as-water moisturizer that feels like a burst of refreshing hydration on the face. Formulated with less than 9 ingredients, including calming Oat Extract, it balances out your super serums and targeted treatments with some oh so simple hydration. Dive in.

A Break for Overloaded, Oversensitized, Over It Skin

Between active acids, potent patches, and concentrated creams, your skin is working overtime. Until one day, it happens: burnout. You feel super sensitive, you break out, and you can’t even touch your skin without wincing. What now? The answer’s simple—Oat So Simple. It was created to be the no-fuss, just-right moisturizer that perfectly complements our supercharged routines.

The no-frills formula gives your skin the gentle calming it wants and the essential hydration it needs to go from “so over this” to “glad that’s over.” Whew!

PETA-certified vegan and cruelty-free.

Oats: Soothes irritation and rebalances stressed skin.
Trehalose: Helps bind water to skin to retain moisture.
Squalane: Conditioning and moisturizing agent that locks in moisture.

The color and texture of Oat So Simple Water Cream may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and does not impact the efficacy of the formula.

K003-01-0001-EU

Pair with Great Barrier Relief Serum
When you’re craving: Extra moisture
Why it works: Water-based cream to hydrate, oil-based serum to seal it in.
How to use: Can be mixed together or applied in any order.
Extra tip: Apply moisturizer liberally but apply serum in layers to prevent greasiness.

Materials Used
Jar: PET [1]
Cap, spatula: PP [5]
Disc: HDPE [5]
Box: FSC paper and soy based inks

Featured Image

Count It on Two Hands

Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, 1 formula stabilizer, and 0 chemistry degrees needed to read them.

Count It on Two Hands

Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, 1 formula stabilizer, and 0 chemistry degrees needed to read them.

We Had One Job

Oat So Simple was the creation of 2,300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Not bad, huh?

Image 1

Looking for Something Long Term

Sure, morning hydration is fun but are they going to be there for you at the end of the day? Luckily, Oat So Simple has plant-derived Squalane and Trehalose to keep you sated and hydrated all day long.

Image 2

On Cloud 9

Oat So Simple has such an airy, featherweight texture that it instantly absorbs and makes itself right at home with your skin. It’s like dunking your face in a cloud.

SKINSTRUCTIONS

How to Use Your Moisturizer

Apply desired amount on clean, dry skin. Gently massage into the skin until fully absorbed. Layer on SPF daily and face oil as needed.

Exhibits A Through You

Sophia

Skin Concern: acne, dryness, sensitivity

Age: 18-24

“I've been using the Oat So Simple Water Cream for about a year now, ever since I found it in a YouTube review that was for people with acne prone skin. It's really refreshing in the morning and really calming and soothing at night. I wake up and my skin is definitely less irritated and my acne has not flared up.”

Brianna

Skin Concern: acne, dark spots, dryness

Age: 25-34

“I started using Oat So Simple Water Cream because my skin got completely compromised when I started using way too many acids... Between this moisturizer and the Great Barrier Relief, they completely reset my skin... Oat So Simple Water Cream is just the go-to whenever I need to reset and have my skin looking its best.”

Kendra

Skin Concern: acne, sensitivity

Age: 18-24

“I have been using the Oat So Simple Water Cream for about two to three years, ever since a junior in college. With all the stress, lack of sleep, and forgetting my skincare routine, all the moisturizers I would use wouldn't really work. My cousin told me about KraveBeauty and how their Oat So Simple Water Cream has very few ingredients and is very lightweight.”

Ally

Skin Concern: dullness, pores

Age: 18-24

“I really love the Oat So Simple Water Cream because it's universal and packed with emollients and simple ingredients. I would definitely recommend this to all of my friends because it fits all skin types. Plus, it just bursts onto your skin and it doesn't even feel like you're using a really heavy moisturizer in order for it to do the job.”

Real Customers, Honest Words

4.1
Rated 4.1 out of 5 stars
Based on 624 reviews
73%would recommend this product
Total 5 star reviews: 358 Total 4 star reviews: 88 Total 3 star reviews: 70 Total 2 star reviews: 74 Total 1 star reviews: 34
624 reviews
  • Y
    yen
    Verified Buyer
    I do not recommend this product
    Age Range 25 - 34
    Skin Concern Dark Spots, Sensitivity, Oiliness, Pores, Dryness
    What is your skin type? Combination
    What did you like about this product? Gentle, Lightweight
    Rated 2 out of 5 stars
    2 weeks ago
    Not very moisturizing :(

    I really wanted to like this, but using this makes my skin tight and uncomfortable. I have oily, but somewhat dehydrated skin, which may be incompatible. I love everything else from KB I've tried tho!

    K Profile picture for KraveBeauty
    KraveBeauty
    1 week ago

    Hi Yen, thanks for taking the time to share your feedback!

    We're sorry to hear this! while our products are formulated to be suitable for all skin types and ages, we understand it might not work the same for everyone as everyone's skin is different.

    Our apologies again for this less-than-ideal experience. If we can assist with further questions or concerns, please don't hesitate to reach out to us!

  • SN
    Skincare N.
    Verified Reviewer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Sensitivity, Dryness, Redness & Inflammation, Acne, Aging
    What is your skin type? Sensitive
    What did you like about this product? Gentle
    Rated 4 out of 5 stars
    2 weeks ago
    The Only Moisturizer I Can Use Around My Eyes

    I have sensitive, combination, acne prone skin with some ingredient sensitivities and occasional seb derm flare ups. Finding good quality, gentle, non-irritating, non-comedogenic, FA-safe and limited-ingredient products is essential to my skincare routine. My eye area is especially prone to inflammation and irritation and I'm able to use this product around my eyes with no issue. It doesn't keep my skin moisturized for as long as some other creams I've used (probably because it isn't as heavy and occlusive), and is. missing one or two ingredients that would make it an all in one HG for me like ceramides, but the limited ingredient list and light weight is probably why I am able to use the product around sensitive areas without issue unlike those other creams I mentioned, so I'm happy with the formulation as-is so far. Another review I read off-site mentioned that it's a great "base" moisturizer to add other products to and customize it to your specific needs, and I agree. Currently I'm starting a prescription retinoid and needing a lot more moisture, so I'm using this exclusively as an eye cream, and since I need some more occlusion, I apply a very thin layer of petrolatum on top to seal it in. I could also see this product working well for someone with an oilier skin type regardless of sensitivities, or someone living in a humid climate looking for a more lightweight moisturizer.

  • OM Profile picture for Olivia M.google logo
    Olivia M.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Sensitivity, Dryness
    What is your skin type? Dry
    What did you like about this product? Lightweight, Non-sticky, Hydrating
    Rated 5 out of 5 stars
    2 weeks ago
    Perfect Moisturizer for Summer

    I am a sweaty Betty and had a hard time finding a moisturizer that doesn't melt off my face in the summer. That is until I found this one! It feels so lightweight on the skin and doesn't leave me feeling like I have a layer of cream on my skin. The oat is also calming for my very sensitive skin. Not quite heavy enough for the winter months (Chicago winters are brutal), but perfect for the warmer months.

  • NV
    Nanette V.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Sensitivity
    What is your skin type? Sensitive
    What did you like about this product? Hydrating, Lightweight
    Rated 5 out of 5 stars
    3 weeks ago
    Good

    My every day moisturizer. Simple and gentle. A little goes a long way

  • G
    georgia
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Oiliness, Uneven Texture, Dark Spots
    What is your skin type? Oily
    What did you like about this product? Non-sticky
    Rated 5 out of 5 stars
    1 month ago
    Best moisturizer

    This literally saved my skin I had to write a review. I used Oat so Simple the first time 2 years ago, and I absolutely loved it. I get easily bored though, so I tried other products. That’s when my skin went downhill, through blemishes and texture I couldn’t pinpoint from where. I went back to Oat so Simple recently, and my skin went from very red and angry to so much better almost instantly.

    I can’t thank Liah Yoo enough for this absolute masterpiece. I don’t even know how I would ever get this skin without Oat so Simple.

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