Rated 4.1 stars
516 Reviews

Oat So Simple Water Cream

Basic, lightweight moisturizer

$28 (80 ml / 2.7 fl oz)

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  • Details
  • Ingredients
  • How to Pair
  • Recycling Guide

A light-as-water moisturizer that feels like a burst of refreshing hydration on the face. Formulated with less than 9 ingredients, including calming Oat Extract, it balances out your super serums and targeted treatments with some oh so simple hydration. Dive in.

A Break for Overloaded, Oversensitized, Over It Skin

Between active acids, potent patches, and concentrated creams, your skin is working its ass off. Until one day, it happens: burnout. You feel super sensitive, you break out, and you can’t even touch your skin without wincing. What now? The answer’s simple—Oat So Simple. It was created to be the no-fuss, just-right moisturizer that perfectly complements our supercharged routines.

The no-frills formula gives your skin the gentle calming it wants and the essential hydration it needs to go from “so over this” to “glad that’s over.” Whew!

PETA-certified vegan and cruelty-free.

Oats: Soothes irritation and rebalances stresed skin.
Trehalose: Helps bind water to skin to retain moisture.
Squalane: Conditioning and moisturizing agent that locks in moisture.

The color and texture of Oat So Simple Water Cream may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and does not impact the efficacy of the formula.

Pair with Great Barrier Relief Serum
When you’re craving: Extra moisture
Why it works: Water-based cream to hydrate, oil-based serum to seal it in.
How to use: Can be mixed together or applied in any order.
Extra tip: Apply moisturizer liberally but apply serum in layers to prevent greasiness.

Step 1: Clean and separate! Before recycling your Oat So Simple Water Cream, make sure the jar is rinsed and free of product.

Step 2: Investigate! The Oat So Simple jar is made from PET [1], which is completely recyclable and is the most recycled plastic worldwide. The cap, disc, and spatula are made from PP [5]. Not all recycling programs accept PP so we recommend checking with your local recycling.

Step 3: Recycle! If both type 1 and type 5 plastics are both recyclable in your area, we recommend just throwing the entire container in the recycling bin. The labels or glue can be recycled too, so no need to remove those.

Materials Used
Jar: PET [1]
Cap, spatula: PP [5]
Disc: HDPE [5]
Box: FSC paper and soy based inks

Count It on Two Hands

Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, 1 formula stabilizer, and 0 chemistry degrees needed to read them.

Count It on Two Hands

Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, 1 formula stabilizer, and 0 chemistry degrees needed to read them.

We Had One Job

Oat So Simple was the creation of 2,300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Not bad, huh?

Looking for Something Long Term

Sure, morning hydration is fun but are they going to be there for you at the end of the day? Luckily, Oat So Simple has plant-derived Squalane and Trehalose to keep you sated and hydrated all day long.

On Cloud 9

Oat So Simple has such an airy, featherweight texture that it instantly absorbs and makes itself right at home with your skin. It’s like dunking your face in a cloud.


How to Use Your Moisturizer

Apply desired amount on clean, dry skin. Gently massage into the skin until fully absorbed. Layer on SPF daily and face oil as needed.

Exhibits A Through You


Skin Concern: acne, dryness, sensitivity

Age: 18-24

“I've been using the Oat So Simple Water Cream for about a year now, ever since I found it in a YouTube review that was for people with acne prone skin. It's really refreshing in the morning and really calming and soothing at night. I wake up and my skin is definitely less irritated and my acne has not flared up.”


Skin Concern: acne, dark spots, dryness

Age: 25-34

“I started using Oat So Simple Water Cream because my skin got completely compromised when I started using way too many acids... Between this moisturizer and the Great Barrier Relief, they completely reset my skin... Oat So Simple Water Cream is just the go-to whenever I need to reset and have my skin looking its best.”


Skin Concern: acne, sensitivity

Age: 18-24

“I have been using the Oat So Simple Water Cream for about two to three years, ever since a junior in college. With all the stress, lack of sleep, and forgetting my skincare routine, all the moisturizers I would use wouldn't really work. My cousin told me about KraveBeauty and how their Oat So Simple Water Cream has very few ingredients and is very lightweight.”


Skin Concern: dullness, pores

Age: 18-24

“I really love the Oat So Simple Water Cream because it's universal and packed with emollients and simple ingredients. I would definitely recommend this to all of my friends because it fits all skin types. Plus, it just bursts onto your skin and it doesn't even feel like you're using a really heavy moisturizer in order for it to do the job.”

Real Customers, Honest Words

Rated 4.1 stars
Based on 516 reviews
74%would recommend this product
Total 5 star reviews: 294 Total 4 star reviews: 77 Total 3 star reviews: 61 Total 2 star reviews: 54 Total 1 star reviews: 30
516 reviews
  • AX Profile picture for Ashlyn X.google logo
    Ashlyn X.
    Verified Buyer
    I recommend this product
    Age Range Under 18
    Skin Concern Dryness, Pores, Uneven Texture, Acne
    What is your skin type? Dry
    What did you like about this product? Hydrating, Layers Easily, Lightweight, Noticeable Results, Works Under Makeup
    Rated 5 stars

    This stuff is amazing! My skin type is dry but this works amazing as a daytime moisturizer! I still use it at night but I layer it with another. The only problem is that I have to repurchase it so much....

  • BF
    Brynne F.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Sensitivity, Redness & Inflammation
    Rated 5 stars
    4 days ago
    A staple in my morning routine

    I have been using this cream since 2019, so I have no idea how many jars of this stuff I have used but it’s a lot. Each jar lasts me a while though because I only use it in the morning and just a small amount goes a long way since it spreads really easily. It’s the perfect amount of moisture without being too heavy, going over my Vit C serum and under my sunscreen, and I love the simplicity!

  • MH
    Mai H.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne
    Rated 5 stars
    1 week ago

    Cleared my acne!! Super serum

  • K
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Dryness, Oiliness, Pores, Sensitivity
    Rated 5 stars
    2 weeks ago
    God send!

    As someone with sensitive, acne-prone skin and malassezia folliculitis, it’s so extremely rare to find a moisturizer that works with my skin. There was a period of time I even went without applying moisturizer because literally nothing worked! Of course that was before finding Kravebeauty’s Oat So Simple moisturizer. This moisturizer is god send!

    P.S. Dear Kravebeauty team,

    Please don’t ever change the ingredient list or discontinue this product. My skin will be so sad :/

  • BW
    Brittney W.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Dark Spots, Sensitivity
    Rated 5 stars
    3 weeks ago
    Soft, silky, moisturizing

    I’ve gone through SO many moisturizers and this is the one I’ve settled for in my daily routine. It’s so hydrating, yet doesn’t make you shiny. I have oily skin and have struggled finding something that won’t make the problem worse, but still keep my skin hydrated and this is it!

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