4.0
Rated 4.0 stars
486 Reviews

Oat So Simple Water Cream

Basic, lightweight moisturizer

$28(80 ml / 2.7 fl oz)

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  • Details
  • Ingredients
  • How to Pair
  • Recycling Guide

A light-as-water moisturizer that feels like a burst of refreshing hydration on the face. Formulated with less than 9 ingredients, including calming Oat Extract, it balances out your super serums and targeted treatments with some oh so simple hydration. Dive in.

A Break for Overloaded, Oversensitized, Over It Skin

Between active acids, potent patches, and concentrated creams, your skin is working its ass off. Until one day, it happens: burnout. You feel super sensitive, you break out, and you can’t even touch your skin without wincing. What now? The answer’s simple—Oat So Simple. It was created to be the no-fuss, just-right moisturizer that perfectly complements our supercharged routines.

The no-frills formula gives your skin the gentle calming it wants and the essential hydration it needs to go from “so over this” to “glad that’s over.” Whew!

PETA-certified vegan and cruelty-free.

Oats: Soothes irritation and rebalances stresed skin.

Trehalose: Helps bind water to skin to retain moisture.
Squalane: Conditioning and moisturizing agent that locks in moisture.

The color and texture of Oat So Simple Water Cream may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and does not impact the efficacy of the formula.


Pair with Great Barrier Relief
When you’re craving: Extra moisture
Why it works: Water-based cream to hydrate, oil-based serum to seal it in.
How to use: Can be mixed together or applied in any order.
Extra tip: Apply moisturizer liberally but apply serum in layers to prevent greasiness.

Step 1: Clean and separate! Before recycling your Oat So Simple Water Cream, make sure the jar is rinsed and free of product.

Step 2: Investigate! The Oat So Simple jar is made from PET [1], which is completely recyclable and is the most recycled plastic worldwide. The cap, disc, and spatula are made from PP [5]. Not all recycling programs accept PP so we recommend checking with your local recycling.

Step 3: Recycle! If both type 1 and type 5 plastics are both recyclable in your area, we recommend just throwing the entire container in the recycling bin. The labels or glue can be recycled too, so no need to remove those.

Materials Used
Jar: PET [1]
Cap, disc, spatula: PP [5]
Box: FSC paper and soy based inks

Count It on Two Hands

Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, 1 formula stabilizer, and 0 chemistry degrees needed to read them.

Count It on Two Hands

Oat So Simple is made with less than 9 ingredients: oat, water, 4 moisturizers, 2 skin emollients, 1 formula stabilizer, and 0 chemistry degrees needed to read them.

We Had One Job

Oat So Simple was the creation of 2,300+ community members, 3 years in the lab, and a whole lot of energy drinks. Together, we crafted the formula with the goal of being just a really good moisturizer. Not bad, huh?

Looking for Something Long Term

Sure, morning hydration is fun but are they going to be there for you at the end of the day? Luckily, Oat So Simple has plant-derived Squalane and Trehalose to keep you sated and hydrated all day long.

On Cloud 9

Oat So Simple has such an airy, featherweight texture that it instantly absorbs and makes itself right at home with your skin. It’s like dunking your face in a cloud.

SKINSTRUCTIONS

How to Use Your Moisturizer

Apply desired amount on clean, dry skin. Gently massage into the skin until fully absorbed. Layer on SPF daily and face oil as needed.

Exhibits A Through You

Sophia

Skin Concern: acne, dryness, sensitivity

Age: 18-24

“I've been using the Oat So Simple Water Cream for about a year now, ever since I found it in a YouTube review that was for people with acne prone skin. It's really refreshing in the morning and really calming and soothing at night. I wake up and my skin is definitely less irritated and my acne has not flared up.”

Brianna

Skin Concern: acne, dark spots, dryness

Age: 25-34

“I started using Oat So Simple Water Cream because my skin got completely compromised when I started using way too many acids... Between this moisturizer and the Great Barrier Relief, they completely reset my skin... Oat So Simple Water Cream is just the go-to whenever I need to reset and have my skin looking its best.”

Kendra

Skin Concern: acne, sensitivity

Age: 18-24

“I have been using the Oat So Simple Water Cream for about two to three years, ever since a junior in college. With all the stress, lack of sleep, and forgetting my skincare routine, all the moisturizers I would use wouldn't really work. My cousin told me about KraveBeauty and how their Oat So Simple Water Cream has very few ingredients and is very lightweight.”

Ally

Skin Concern: dullness, pores

Age: 18-24

“I really love the Oat So Simple Water Cream because it's universal and packed with emollients and simple ingredients. I would definitely recommend this to all of my friends because it fits all skin types. Plus, it just bursts onto your skin and it doesn't even feel like you're using a really heavy moisturizer in order for it to do the job.”

Real Customers, Honest Words

4.0
Rated 4.0 stars
Based on 486 reviews
Total 5 star reviews: 269 Total 4 star reviews: 75 Total 3 star reviews: 59 Total 2 star reviews: 53 Total 1 star reviews: 30
486 reviews
  • MF
    Melieni F.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Dark Spots, Dullness, Dryness, Oiliness
    Rated 5 stars
    14 hours ago
    Love it love it love it!!!

    Love the lightness of this moisturizer. Love the 4 ingredients. Love it all

    Was this helpful?
  • A
    A
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Dryness, Dullness, Dark Spots
    Rated 3 stars
    20 hours ago
    Not working?

    First week I was using this, it made my face really hydrating. Now it’s been a week and it’s started to dry out my skin. I’ve had to put a lot on and it still feels dry. I also use the great barrier relief also I’ve been using the hydrating cleanser.

    Is it because I’ve been using them all at the same time, morning and night?

    Was this helpful?
    K Profile picture for KraveBeauty
    KraveBeauty
    19 hours ago

    Hi there, thank you so much for taking the time to leave us this feedback!

    We're so sorry to hear that one of our products isn't working out for your skin. Please expect someone from our Customer Care Team to contact you via email shortly.

    Thanks again for your time. Have a great day!

  • A
    Aisha
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Sensitivity, Dullness, Dryness
    Rated 5 stars
    1 week ago
    Best Moisturizer

    I have sensitive, combo skin and this moisturizer has been a staple of mine for a year. Keeps my skin soft and moisturized and doesn't cause me to break out which is what sold me!!

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  • E
    Emily
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Oiliness, Sensitivity, Redness & Inflammation, Acne
    Rated 4 stars
    1 week ago
    LOVE its simplicity, but not occlusive enough

    I didn't know what people meant when they say this cream feels like a glass of water for the skin until I actually tried it! This cream is super plush and melts beautifully onto the skin. It doesn't leave the typical oily finish from thicker creams, but it leaves your skin SOFT and well hydrated from the inside! I also noticed that I break out less because this doesn't have 50+ ingredients. The only con for me is that after a few hours, it feels like I didn't apply anything on my skin. If this cream was more occlusive, it would be my holy grail. If you're kraving a simple cream for any reason, this is definitely worth a try because the experience is so unique.

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  • LM
    lakme M.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Dark Spots, Dullness, Pores
    Rated 5 stars
    1 week ago
    simple and perfect

    light weight and hydrating perfect to pair with the rest of my routine without having to worry about overloading my skin with too many active ingredients, sits well under most of my SPFs and makeup.

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