Marketing Associate (NYC)

A little about us. Hey! if we haven't met, we're KraveBeauty. We're a fast-growing beauty and wellness brand based in NYC. We're a brand created by beauty influencer Liah Yoo and a team of people who are interested in making the industry more human - for our people and the planet. We aspire to be a skincare company that dares to care beyond skincare. And we are here to #PressReset on the industry norms.

About this position:

The Marketing Associate is responsible for assisting KraveBeauty’s marketing team with 360-degree campaigns across channels including social media, influencer, public relations, digital and retail. This person will collaborate with multiple cross-functional partners including Brand Marketing, Social, PR and the Site and Email leads to ensure that marketing is implemented flawlessly. The primary objective of the role will be to provide support across the entire marketing team, while reinforcing KraveBeauty’s brand positioning and mission to acquire and engage new and existing consumers, and drive sales across channels. This is the ideal role for someone who is looking to explore multiple aspects of marketing, from social, to influencer to general brand marketing.

Your Role & Responsibilities at KraveBeauty:

  • Support the marketing team to drive seasonal integrated marketing plans, while working with cross functional partners to bring brand strategies and priorities to life across all customer touch points. Assist with ad hoc projects as they arise.
  • Work in close partnership with the Director of Marketing to build the briefs and marketing concepts and make sure campaigns are being executed across channels, in accordance with brand strategies, to meet business goal objectives.
  • Assist with influencer campaigns from start to finish including casting, briefs and lookbook creation, processing orders, tracking and reporting, invoice processing and PO building and more.
  • Assist Social Media Manager with content planning, content uploading, engagement, competitive scrape of social channels and overall growth of social media channels. This could also include content creation.
  • Place and track orders for PR/Media, influencer and social campaigns. Support coordination and execution of all gifting programs.
  • Assist with execution to support third party partnerships. Assist with sending orders, content, calendar creation and more.
  • Participate in and help execute a range of local + digital events, engaging with our community, capturing content and aiding in the set up / breakdown for sampling opportunities.
  • Assist with any Retail Marketing needs on a global scale, including pulling together assets and deliverables for retail partners (i.e. Sephora) to support growth.
  • Work closely with the Creative team and Director of Marketing to coordinate product and content photoshoots, including shot list development, project and budget management, the organizing and sharing of assets across the team.
  • Generate weekly and monthly marketing reports highlighting key metrics, takeaways, and include optimization recommendations for future campaigns

      What we crave from you:

      Personal traits (does this sound like you?)

      • Organized and detail-oriented
      • Positive, enthusiastic and excited to shake up the industry
      • Hungry to learn and ready to roll up your sleeves for any given opportunity
      • Proactive self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners.
      • A creative thinker and problem solver
      • Passionate about storytelling
      • Interested in direct-to-consumer business, namely in skincare or beauty
      • Curious and motivated to find new ways to build the brand

      Technical but important stuff

      • 2-3+ years relevant Marketing experience preferred.
      • Background in beauty/skincare, direct to consumer, digitally native, or culturally relevant brands.
      • Undergraduate degree.
      • Fluency with Microsoft Excel and PowerPoint.
      • Experience with Asana or other project management tools is a plus.
      • Detail-oriented with a track record of flawless execution.
      • Strong written and verbal presentation skills.
      • Excellent communication skills – timely follow-up - with experience articulating objectives, strategies and tactics clearly across teams.

      Job Information

      • Terms of employment: Full-Time
      • Salary: $50-$60k + bonus
      • Location: NYC, in-office 2x / week

      Benefits + Perks

      • 15 PTO days
      • 6 sick days
      • 14 paid holidays
      • 401K Matching (100% of first 3%; 50% of the next 2%)
      • 100% employer-covered Vision, Dental, Life and AD&D insurance
      • ICHRA health insurance plan stipend ($1K NYC, $700 non NYC)
      • Commuter benefits & wellness perks



      We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.