Senior Manager, Influencer & PR (NYC)

A little about us. Hey! if we haven't met, we're KraveBeauty. We're a fast-growing beauty and wellness brand based in NYC. We're a brand created by beauty influencer Liah Yoo and a team of people who are interested in making the industry more human - for our people and the planet. We aspire to be a skincare company that dares to care beyond skincare. And we are here to #PressReset on the industry norms.

About this position:

KraveBeauty is looking for a Senior Manager of Influencer & PR to help lead and execute the brand’s overarching influencer and ambassador strategy, as well as source and manage key partnerships/collaborations to drive business goals. You are an experienced relationship builder, and understand the importance of keeping things human and building genuine connections. You also have a knack for identifying synergistic partnerships between brands. This role will be responsible for managing affiliate & influencer campaign execution, as well as developing initiatives to support the growth and awareness of KraveBeauty. Reporting to the Director of Marketing, you’ll be working closely with internal cross-functional teams to strategically identify and partner with influencers to increase awareness of KraveBeauty amongst new and existing audiences.

Your Role & Responsibilities at KraveBeauty:

  • Influencer Marketing & Program Management
    • Lead overarching influencer strategy and relationship management. Source and cultivate a network of brand-relevant creators, driving long term relationships that yield effective content and meaningful promotion of our brand.
    • Identify relevant influencers for seeding, our ambassador program, and new launches to ensure a solid roster of talent that aligns with our business objectives and brand values.
    • Invest in and build long-term relationships with influencers who are passionate about sustainability and actively advocate for sustainable choices, aligning perfectly with KraveBeauty's values.
    • Work cross-functionally with social media, digital, and creative teams to execute influencer-first campaigns that fuel departmental needs and ensure that creator selection, messaging and deliverables are aligned with overall goals.
      • As part of this, develop and pitch creative campaign ideas that specifically integrate KraveBeauty's sustainability story in an engaging and impactful way.
    • Oversee, help strategize and implement all influencer and ambassador events, from ideation, to budget management all the way through to execution
    • Manage budget for all influencer activities, ensuring timely and on-plan delivery.
    • Analyze and measure performance on influencer outreach, during & after all engagements to be able to clearly evaluate insights / recommendations.
    • Stay on the cutting edge of digital marketing trends and topics relevant to our customer. Constantly find new ways to expand our reach and enhance our impact through use of new channels, analysis and tools.
  • PR Management
    • Help support and drive day-to-day management or PR agencies (domestic and global), including but not limited to: (1) providing imagery and assets as needed, (2) aligning on any influencer and creator seeding or partnerships, (3) proactively sharing monthly marketing plans and communicating goals and objectives to PR agencies to ensure success.
  • Strategic Partnerships
    • Craft innovative/advantageous partnerships with social media influencers & content creators who can drive brand awareness and increase overall brand reach.
    • Furthermore, support the Director of Marketing in identifying, pitching and managing strategic partnerships with other brands or organizations to propel brand awareness.

      What we crave from you:

      Personal traits (does this sound like you?)

      • Organized and detail-oriented
      • Positive, enthusiastic and excited to shake up the industry
      • Hungry to learn and ready to roll up your sleeves for any given opportunity
      • Proactive self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners.
      • A creative thinker and problem solver
      • Passionate about storytelling
      • Interested in direct-to-consumer business, namely in skincare or beauty
      • Curious and motivated to find new ways to build the brand

      Technical but important stuff

      • 7+ years of Influencer & PR experience required
      • Beauty industry background strongly preferred
      • Strong interpersonal and communications skills
      • Must understand the influencer landscape, their social platforms, content creation patterns and their work within the beauty industry.
      • A proven track record of designing, leading and scaling organic influencer programs that deliver meaningful results in terms of awareness, traffic and sales
      • Experience nurturing influencer and/or brand ambassadors, demonstrating that you know how to create authentic connections and forge meaningful relationships that deliver value to both parties.
      • Ability to scout and identify talent, translate data into action-oriented insights and strategy and must be a collaborative team player.
      • You have a proven track record of executing influencer campaigns that have driven impact on company-level metrics.
      • Acumen for negotiating Influencer contracts is a must.
      • You have a passion for building strong relationships with both internal and external stakeholders.
      • Excellent time management skills & ability to work in a high-paced work environment.

      Job Information

      • Terms of employment: Full-Time
      • Salary: $120,000 + bonus
      • Location: NYC, in-office 2x / week

      Benefits + Perks

      • 15 PTO days
      • 6 sick days
      • 14 paid holidays
      • 401K Matching (100% of first 3%; 50% of the next 2%)
      • 100% employer-covered Vision, Dental, Life and AD&D insurance
      • ICHRA health insurance plan stipend ($1K NYC)
      • Commuter benefits & wellness perks



      We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of KraveBeauty not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.