Transparency Alert 🚨

We’re super proud of the product we created but here’s the thing… The US FDA is pretty slow on creating new regulations for SPF. We’re talkin’ turtle pace slow. The most recent final order as of date was enacted on March 27th, 2020 which establishes the current monograph for OTC sunscreen products. So we can’t quite honestly say that this is going to be the BEST sunscreen in the 🌍

Beet The Sun is reef-safe, but not reef-safe but also could be reef-safe. 

We simply don’t know yet. Does Beet The Sun have Oxybenzone and Octinoxate? No. Then can we call this sunscreen ‘reef-safe’? We’re not sure. After Hawaii banned two organic (“chemical”) filters—Oxybenzone and Octinoxate, people started preferring inorganic (“mineral”) sunscreens. But there are also studies showing the harmful effect of Zinc Oxide on coral reefs. It’s also important to note that “reef safe” SPF is a marketing claim that the FTC nor the FDA does not regulate and is a topic that is still being researched.

The Beet Shield was packaged in a bottle ➡️ The NEW Beet The Sun is packaged in a PCR tube. WHY?

We are always looking to improve our packaging to be more sustainable. After exploring different options. Beet The Sun is now made in a tube that is made out of 90% post-consumer recycled plastic. With the packaging change and bringing the manufacturer to the US, it has allowed us to lower the product's carbon footprint significantly from 1,100g CO₂e to 370.4g CO₂e!