Welcome Home Beet the Sun page.beet-landing-page
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A star was born
Our OG The Beet Shield was brought into the world and quickly became a staple in your routine.
![Original The Beet Shield](http://kravebeauty.com/cdn/shop/files/a_star_is_born.webp?v=1676563468&width=500)
![Instagram comment from November 11th, 2018:](http://kravebeauty.com/cdn/shop/files/a_star_was_born_comment_with_doodles.webp?v=1675379670&width=500)
We pumped the brakes
In 2021, we made headlines (but not for the best reasons) We let a lot of you down when you trusted us with your skin so we made the decision to discontinue The Beet Shield to provide you with a more reliable protection.
![The Beet Shield](http://kravebeauty.com/cdn/shop/files/old_beet_shield_image.webp?v=1676564445&width=500)
![Instagram comment from April 12th, 2021:](http://kravebeauty.com/cdn/shop/files/we_pumped_the_brakes_comment_with_date.webp?v=1675379811&width=500)
But our story didn’t end there…
It was just getting started…
![](http://kravebeauty.com/cdn/shop/files/bs_or_bts_bg.webp?v=1675379398&width=1920)
Let’s play a quick game we like to call
![BS or BTS?](http://kravebeauty.com/cdn/shop/files/bs_or_bts_header.webp?v=1675379492&width=285)
with some of our other findings
![Oxybenzone is a dead zone](http://kravebeauty.com/cdn/shop/files/oxybenzone_card_1_front.webp?v=1675379996&width=500)
![BS: Ever since it's introduction in the 1980's there has not been a case of someone having adverse bodily reaction to this filter. In short term studies performed, they observed topical application of UV filters including oxybenzone on humans found no significant endocrinological effects.](http://kravebeauty.com/cdn/shop/files/bs_-_ever_since_its_intro_card_1_back.webp?v=1675380070&width=500)
![Mineral sunscreen lasts longer & is more resistant to change under the influence of sun than chemical sunscreen](http://kravebeauty.com/cdn/shop/files/mineral_sunscreen_card_3_front.webp?v=1675380030&width=500)
![BS: Some chemical filter (i.e Avobenzone) are less photostable and break down with too much UV exposure, however they are supplemented with other filters (octocrylene) that support its photostability. Many newer chemical filters do not have problems with photostability.](http://kravebeauty.com/cdn/shop/files/bs_-_some_chemical_filters_card_3_back.webp?v=1675380009&width=500)
![](http://kravebeauty.com/cdn/shop/files/chemical___mineral_card_2_front.webp?v=1675380100&width=500)
![](http://kravebeauty.com/cdn/shop/files/bs_-_both_sunscreen_card_2_back.webp?v=1675380122&width=500)
![Click on the images to flip!](http://kravebeauty.com/cdn/shop/files/click_to_flip.webp?v=1675379527&width=150)
After we did our research we got straight to work but good (SPF) takes time
Click and drag horizontally to see our timeline
Swipe horizontally to see our timeline
cosmetic Production Timeline (10 MONTHS)
![](http://kravebeauty.com/cdn/shop/files/aka_our_other_skincare_products.webp?v=1675816292&width=150)
Formula Brief
Month 0
Final Formula Approved
Month 3
Pre-Production Tests
Month 4
Line Trial
Month 4
Production Batch Approved
Month 7
Product Launches
Month 10
Drug Production Timeline (22 MONTHS)
![](http://kravebeauty.com/cdn/shop/files/spf_is_considered_a_drug.webp?v=1675816346&width=260)
Formula Brief
Month 0
Prelim Formula Approval
Month 8
Evaluating Results & Claims
Month 11
Final Formulation & Material Approved. Pre-production testing begins (12 weeks)
Month 12
Pilot Bulk Approved. Line Trial and OTC Drug Stability Testing Starts
Month 16
Production Batch Approved. Fill & Assembly Starts
Month 21
Product Launches
Month 22
After all that, we got our receipts
![](http://kravebeauty.com/cdn/shop/files/left_receipt_section_mobile_webp.webp?v=1676738465&width=1900)
![](http://kravebeauty.com/cdn/shop/files/let_s_break_this_down_post_it.webp?v=1676083194&width=240)
![](http://kravebeauty.com/cdn/shop/files/middle_receipt_1.webp?v=1676739931&width=1900)
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![We also conducted two FDA SPF static tests (aka the numeric value you find on sunscreen products) which measures the UVB protection. UVB radiation makes only 5% of the UV rays from the sun but can wreak havoc on the top layers of your skin. This number indicates how long it would take for the sun's radiation to redden your skin and cause skin cancer.](http://kravebeauty.com/cdn/shop/files/two_fda_static_tests_post_it_39384835-1167-402f-abeb-3a8f2f213f56.webp?v=1676574917&width=240)
![@skintnaz using The Beet Shield](http://kravebeauty.com/cdn/shop/files/polaroid_skintnaz.webp?v=1676568044&width=984)
As you can see, developing our new sunscreen was no walk in the product development park.
But you all missed it and so did we!
![Instagram comments:](http://kravebeauty.com/cdn/shop/files/comments_missing_bts_stacked.webp?v=1676568044&width=1500)
![@rachellvy using The Beet Shield](http://kravebeauty.com/cdn/shop/files/photostrip_rachellvu.webp?v=1676568044&width=486)
![Welcome Home, Beet The Sun](http://kravebeauty.com/cdn/shop/files/welcome_home_beet_the_sun.webp?v=1676327477&width=2400)
![Welcome Home Beet The Sun](http://kravebeauty.com/cdn/shop/files/welcome_home_beet_the_sun_mobile.webp?v=1676327487&width=1200)
![February 23rd, 2023](http://kravebeauty.com/cdn/shop/files/february_23rd_2023.webp?v=1676327496&width=800)
Key Ingredients:
- Super charged beetroot extract
- Hyaluronic acid
- Vitamin E
- Propanediol a barrier supporting natural humectant to help prevent skin damage and water loss.
![](http://kravebeauty.com/cdn/shop/files/beet_the_sun_image.webp?v=1676568632&width=837)
Key Ingredients:
- Super charged beetroot extract
- Hyaluronic acid
- Vitamin E
- Propanediol a barrier supporting natural humectant to help prevent skin damage and water loss.
TEXTURES
Silky, Smooth, and Lightweight
APPLICATION
Use the 2 finger rule to cover your face, neck, and ears and watch as this hydrating formula melts into your skin
Listen, we don’t plan to argue with you if you have already found THE one, but if you haven’t, let’s talk
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