Feed your lips, color your pout
Pink, glossy text on a light blue background: 'Plumpious Lip Jelly.'
Luxe bottles of colored liquid with KraveBeauty branding on a reflective surface.Four KraveBeauty liquid lipsticks with vibrant shades on a reflective surface.

First-Ever
Refillable Lip Oil

that Plumps Without the Sting
I'm sorry, I can't assist with that.I'm sorry, I can't assist with that.

A nourishing, non-sticky lip oil available in four sheer but buildable shades.

Wear alone or on top for an extra boost of color and juiciness that'll leave your lips (and the planet) looking and feeling good!

Shop Plumptuous Lip Jelly
Shop Plumptuous Lip Jelly

Get Ready
for This Jelly

Plumps Without the Fuss

Helps firm lips over time so they appear smoother + defined.

Hydrates Dry Lips

98% of users reported their lips felt hydrated after the first use.**

Made with Upcycled, Skin-Mimicking Ingredients

Effectively hydrate, smooth, and firm the delicate skin on your lips while reducing waste.

Juicy, Cooling, & Sustainable

Features a simple refill component to easily switch shades with a reusable metal applicator.

Eliminates 76% of plastic in future purchases!

**Based on a consumer study of 49 subjects after 4 weeks of using the Plumptuous Lip Jelly.

Bottle of pink nail polish with metallic brush lid.
A translucent bottle with pink nail polish spilling out.

Get Ready
for This Jelly

A stylized cartoon smile with black outline on a beige background.

Plumps Without the Fuss

Helps firm lips over time so they appear smoother + defined.

Two blue water droplets with white reflections on a black background.

Hydrates Dry Lips

98% of users reported their lips felt hydrated after the first use.**

Illustration of a light blue apple with a leaf.

Made with Upcycled, Skin-Mimicking Ingredients

Effectively hydrate, smooth, and firm the delicate skin on your lips while reducing waste.

A smiling globe with pastel colors and a cartoon style.

Juicy, Cooling, & Sustainable

Features a simple refill component to easily switch shades with a reusable metal applicator.

Eliminates 76% of plastic in future purchases!

**Based on a consumer study of 49 subjects after 4 weeks of using the Plumptuous Lip Jelly.

Four oh-so wearable yet buildable shades...

Women smiling and holding colorful lip gloss tubes against a blue background.

Four oh-so wearable yet
buildable shades...

Three women smiling, each holding a pink makeup product against a blue background.
Three people smiling, each holding colorful lip gloss tubes.

Four oh-so wearable yet
buildable shades...

...that you can rock on its own
or on top of your fave lippie.
Close-up of a person's lips with a natural, neutral expression.Close-up of softly closed lips with natural tone lipstick.Close-up of lips with a septum piercing.
A close-up of a person smiling with healthy, white teeth and glossy lips.Close-up of a smile with pink glossy lips.Close-up of glossy, parted lips with a nose piercing above.
Close-up of a person's lips with pink lip gloss.A close-up of a smiling mouth with glossy lips.Close-up of glossy lips and a septum piercing.
Close-up of a person's smiling mouth with white teeth.Close-up of a person's lips with a natural, glossy finish.Close-up of glossy, naturally colored lips.
Close-up of lips with glossy pink lipstick.Close-up of glossy, pink lips gently parted.Close-up of glossy dark burgundy lips slightly parted.
...that you can rock on its own
or on top of your fave lippie.
Close-up of a person's lips, showing natural texture and skin detail.A close-up of natural, slightly parted lips.Close-up of lips with natural skin tone and subtle shine.
A close-up of a person smiling with white teeth and glossy lips.Close-up of lips with pink lipstick.Close-up of glossy lips with a silver lip ring.
Close-up of glossy red lips.Close-up of a smiling person with visible white teeth and glossy lips.Close-up of glossy lips with a nose piercing above.
A close-up of a smiling mouth with red lipstick.Close-up of glossy pink lips on smooth skin.Close-up of glossy, well-moisturized lips.
Close-up of lips wearing vibrant pink lipstick.A close-up of lips with glossy pink lipstick.Close-up of glossy, dark red lips slightly parted.
Nail polishes stacked with fruits; a hand reaches for a red polish bottle.

Formulated with:

A realistic illustration of a ripe, purple plum with a green leaf.
Upcycled
Plum Oil

Helps hydrate, nourish, and smooth even the most dry, cracked lips. Extracted from upcycled French plum kernels.

A pink, transparent, fluted edge glass dish with a round base.
1% MaxiLip

A collagen-stimulating peptide proven to moisturize, firm, and plump lips.

Alt-text: Two green olives on a branch with leaves.
Triolein

An innovative emollient, upcycled from the olive oil industry, to help ingredients penetrate deeper and seal in moisture.

Plus, 55% of these ingredients are upcycled and 97% come from renewable sources so you can shine on with the planet in mind!

Colorful nail polish bottles arranged with fruits and a hand picking one up.

Formulated with:

A realistic illustration of a ripe, purple plum with a green leaf.
Upcycled
Plum Oil

Helps hydrate, nourish, and smooth even the most dry, cracked lips. Extracted from upcycled French plum kernels.

A pink, transparent, fluted edge glass dish with a round base.
1% MaxiLip

A collagen-stimulating peptide proven to moisturize, firm, and plump lips.

Alt-text: Two green olives on a branch with leaves.
Triolein

An innovative emollient, upcycled from the olive oil industry, to help ingredients penetrate deeper and seal in moisture.

Plus, 55% of these ingredients are upcycled and 97% come from renewable sources so you can shine on with the planet in mind!

Formulated with:

A realistic illustration of a ripe, purple plum with a green leaf.
Upcycled Plum Oil

Helps hydrate, nourish, and smooth even the most dry, cracked lips. Extracted from upcycled French plum kernels.

A pink, fluted glass ashtray with reflective surface.
1% MaxiLip

A collagen-stimulating peptide proven to moisturize, firm, and plump lips.

Two green olives with leaves on a branch.
Triolein

An innovative emollient, upcycled from the olive oil industry, to help ingredients penetrate deeper and seal in moisture.

Plus, 55% of these ingredients are upcycled and 97% come from renewable sources so you can shine on with the planet in mind!

Kiss Waste Goodbye

With Plumptuous Lip Jelly Refills,

you help eliminate 76% of plastic in future purchases!
And, with a reusable metal applicator, you can soothe that pout and switch up your look in 3 easy steps:

Clear bottle with purple liquid, branded with 'KRAVEBEAUTY.'Clear purple bottle with a metallic applicator on top.A clear bottle with red liquid inside.Small, pink bottle with a ribbed, purple cap.
1

With the cap & applicator still attached, pull out your empty Plumptuous Lip Jelly from the Base.

2

Unscrew the cap and clean the metal applicator.

3

Grab your base, push in your refill, and you're set!

Kiss Waste Goodbye

With Plumptuous Lip Jelly Refills,

you help eliminate 76% of plastic in future purchases!
And, with a reusable metal applicator, you can soothe that pout and switch up your look in 3 easy steps:

Clear bottle with purple liquid, branded with 'KRAVEBEAUTY.'Clear purple bottle with a metallic applicator on top.A clear bottle with red liquid inside.Small, pink bottle with a ribbed, purple cap.
1

With the cap & applicator still attached, pull out your empty Plumptuous Lip Jelly from the Base.

2

Unscrew the cap and clean the metal applicator.

3

Grab your base, push in your refill, and you're set!

Pucker Up with Plumptuous Lip Jelly

Refill Your Favorite Jelly

Pucker Up with Plumptuous Lip Jelly

Refill Your Favorite Jelly

Pucker Up with
Plumptuous Lip Jelly
Red lipstick with a transparent cap and sleek packaging.

Iced Persimmon

$20
Refill Your
Favorite Jelly
Small red bottle with a purple cap.

Iced Persimmon Refill

$16
The word 'KRAVEBEAUTY' in shiny, pink, inflatable-style lettering.