4.7
Rated 4.7 stars
1,213 Reviews

Matcha Hemp Hydrating Cleanser

Gentle, Non-Stripping Cleanser

$16(120 ml / 4.05 fl oz)

- +
  • Details
  • Ingredients
  • How to Pair
  • Recycling Guide

Our best-selling cleanser just got even better! Now more hydrating, silkier, and matcha-y than before! The bouncy gel formula creates a silky lather to lift away dirt plus light makeup + sunscreen. The best part? No dry, tight after-feeling like conventional cleansers.

A Fresh Start

Skincare wisdom tells us that a super clean face = super tight skin, but we’re calling BS on that. We think a good cleanser can be effective and gentle at the same time. Cue Matcha Hemp Hydrating Cleanser, the face wash that leaves your skin feeling cleaner and better. It uses coconut-based surfactants to deeply cleanse without stripping skin. Instead, nourishing Matcha and Hemp Seed Oil restore hydration and antioxidants to the skin. Seems like the wise choice to us!

PETA-certified vegan and cruelty free.

Matcha: Potent antioxidant properties, with added hydrating and soothing benefits.
Hemp Seed Oil: Rich in Omega-6 & Omega-3 fatty acids for moisturizing properties—cold pressed for maximum efficacy!
Sodium PCA: Intense hydration—commonly referred to as the Natural Moisturizing Factor (NMF).

The color and texture of Matcha Hemp Hydrating Cleanser may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and it does not impact the efficacy of the formula.


Pair with Kale-Lalu-yAHA
When you’re craving: Less oiliness
Why it works: Subtracts excess oil, adds essential hydration.
How to use: Cleanse face first, apply exfoliator with a cotton pad, no rinsing.
Extra tip: Use as a double cleanse with Makeup Re-Wined to pick up heavy or oil-based products.

Step 1: Clean and separate! Before recycling, make sure you rinse the tube and cap so that they’re completely free of product. It's important to separate the flip cap from the tube.

Step 2: Investigate! The tube is made from 50% PCR and 50% virgin CoEx plastic. Unfortunately, because CoEx is a mix of 3 different plastics (LDPE, PCR HDPE, and EVOH), it is not currently recyclable throughout most of the U.S., Canada, Australia, and New Zealand. The cap is made from 100% virgin PP [5]. PP is a “rigid plastic” so it can be recycled through some curbside programs. We recommend checking with your local recycling.

Step 3: Recycle (the cap)! If your local recycling program accepts type 5 plastic, feel free to toss the cap into your recycling bin.

Materials Used
Tube: 50% PCR and 50% virgin Coex plastic [7]
Cap: 100% virgin PP [5]
Box: FSC paper and soy based inks

Vitamin Water but For Your Skin

Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)

Vitamin Water but For Your Skin

Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)

Splash of Matcha, Hold the Latte

We love green tea because it’s one of the most antioxidant-rich ingredients on the planet! That’s why we take our cleanser with a shot of matcha-powered free radical protection.

Let’s Collab

Got a skin barrier? You’ve just met your matcha. Unlike other cleansers, our face wash doesn’t steal from your skin barrier—it donates skin-supporting nutrients like amino acids.

Nut Allergy Friendly

We've removed sweet almond oil to make this formulation safe and compatible for those with a nut allergy while remaining as gentle as ever and even silkier than before.

SKINSTRUCTIONS

How to Use Your Cleanser

Day and/or night, start by applying a nickel-sized amount on wet skin. Gently massage in the product until a gentle lather forms. Rinse with lukewarm water and pat skin dry.

Exhibits A Through You

Eliza

Skin Concern: acne, dark spots, oiliness

Age: 18-24

“Y'all, this is literally my favorite facial cleanser. If you have oily combination skin like me, it'll cleanse your face but it won't dry it out. This is something that I really gravitate to when I have really bad hormonal acne because it really just nourishes my skin back to health. I promise you’re gonna love it.”

Kenzie

Skin Concern: dryness, redness & inflammation, sensitivity

Age: 18-24

“I've always had really dry, sensitive, irritated, and inflamed skin that gets red really easily... When I first used it, I was stunned by the results. I loved the way it felt on my skin. It was so cushy and bouncy and luxurious, but I especially love the way that my skin feels after I've washed it off.”

Becca

Skin Concern: acne, oiliness

Age: 18-24

“This is one of the first cleansers I ever used that made me feel really excited to come home every day and wash my face. I have more acne prone skin so I'm always looking for products that are gentle, hydrating and protect my skin barrier, so I love that this has antioxidants and soothing ingredients in it.“

April

Skin Concern: dryness, redness & inflammation, sensitivity

Age: 18-24

“My face is very reactive... In the few years I've been using Matcha Hemp Hydrating Cleanser, I have not put it down. Once you rinse it off, your skin is not gonna feel stripped... You will feel like you chose something good and something healthy for your skin.“

Real Customers, Honest Words

4.7
Rated 4.7 stars
Based on 1,213 reviews
Total 5 star reviews: 1k Total 4 star reviews: 69 Total 3 star reviews: 41 Total 2 star reviews: 41 Total 1 star reviews: 30
1,213 reviews
  • I
    Iya
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Dark Spots, Oiliness, Pores, Sensitivity
    Rated 5 stars
    11 hours ago
    Even better

    I am not a big reviewer but had to for this one. I already loved the original cleanser but found the texture to be weird. I was hesitant to try the new formula but so glad I did. I love the silkiness and how it lathers on my face. I’ve also seen improvements on my skin that I didnt get from the old formula. Paired with the Re-Wined cleanser, it takes all of my make up off. Could not find a better duo. Krave does it again! 💚💜

    Was this helpful?
  • MF
    Melieni F.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Dark Spots, Oiliness, Dullness
    Rated 5 stars
    Yesterday
    After one use I was hooked!

    Everything from the minimal ingredients to the eco packaging this face was is perfect! After 5 months I’ve seen dark spots on my face fade and minimal break-outs. It is a little pricey for face wash but it is 100% worth it!

    Was this helpful?
  • BL
    Blanton L.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Redness & Inflammation, Uneven Texture, Dryness, Sensitivity
    Rated 5 stars
    Yesterday
    My New Go-To!

    For years I used the cetaphil daily cleanser from a dermatologist recommendation and it was fine, and did what it needed to do, but after a while I just felt so dry, even after using a heavy moisturizing cream. Then back in January/February I started using CeraVe's gentle hydrating cleanser, but I felt like I wasn't getting clean, and like I was putting lotion on my face. After doing a bunch of research I ordered my first bottle of this cleanser, and it changed my life! It actually cleansed my skin, and I didn't feel my skin gasping for moisture afterwards. My skin felt so amazing, and I felt like I could go without a moisturizer (I don't, but that's just how good it feels after a cleanse). Through this product I found myosin loves green tea/matcha, and that knowledge has saved my life!

    Thank you for this amazing cleanser, can't wait to try the new formula!

    Was this helpful?
  • LL
    Layla L.
    Verified Buyer
    I recommend this product
    Age Range Under 18
    Skin Concern Acne, Redness & Inflammation, Sensitivity
    Rated 5 stars
    Yesterday
    Cleared my acne!!!

    This was amazing it felt cleansing but not stripping and it cleared my acne and helped my redness a ton. Definitely will be repurchasing.

    Was this helpful?
  • MC
    Melanie C.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Dark Spots, Oiliness, Uneven Texture, Pores
    Rated 5 stars
    Yesterday
    m a t c h a c l e a n s e r

    It was rlly good :)) love it

    Was this helpful?
Reviews LoadedReviews Added

Craving Something Else?