Rated 4.7 stars
1,280 Reviews

Matcha Hemp Hydrating Cleanser

Gentle, Non-Stripping Cleanser

$16 (120 ml / 4.05 fl oz)

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  • Details
  • Ingredients
  • How to Pair
  • Recycling Guide

Our best-selling cleanser just got even better! Now more hydrating, silkier, and matcha-y than before! The bouncy gel formula creates a silky lather to lift away dirt plus light makeup + sunscreen. The best part? No dry, tight after-feeling like conventional cleansers.

A Fresh Start

Skincare wisdom tells us that a super clean face = super tight skin, but we’re calling BS on that. We think a good cleanser can be effective and gentle at the same time. Cue Matcha Hemp Hydrating Cleanser, the face wash that leaves your skin feeling cleaner and better. It uses coconut-based surfactants to deeply cleanse without stripping skin. Instead, nourishing Matcha and Hemp Seed Oil restore hydration and antioxidants to the skin. Seems like the wise choice to us!

Cannabis Sativa (Hemp) Seed Oil has not been officially approved for cosmetic use in Malaysia or Singapore. Because of this, our Matcha Hemp Hydrating Cleanser is not available for purchase and can’t be shipped to Malaysia or Singapore.

PETA-certified vegan and cruelty free.

Matcha: Potent antioxidant properties, with added hydrating and soothing benefits.
Hemp Seed Oil: Rich in Omega-6 & Omega-3 fatty acids for moisturizing properties—cold pressed for maximum efficacy!
Sodium PCA: Intense hydration—commonly referred to as the Natural Moisturizing Factor (NMF).

The color and texture of Matcha Hemp Hydrating Cleanser may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and it does not impact the efficacy of the formula.

Pair with Kale-Lalu-yAHA Gentle AHA Exfoliator
When you’re craving: Less oiliness
Why it works: Subtracts excess oil, adds essential hydration.
How to use: Cleanse face first, apply exfoliator with a cotton pad, no rinsing.
Extra tip: Use as a double cleanse with Makeup Re-Wined Jelly Oil Cleanser to pick up heavy or oil-based products.

Step 1: Clean and separate! Before recycling, make sure you rinse the tube and cap so that they’re completely free of product. It's important to separate the flip cap from the tube.

Step 2: Investigate! The tube is made from 50% PCR and 50% virgin CoEx plastic. Unfortunately, because CoEx is a mix of 3 different plastics (LDPE, PCR HDPE, and EVOH), it is not currently recyclable throughout most of the U.S., Canada, Australia, and New Zealand. The cap is made from 100% virgin PP [5]. PP is a “rigid plastic” so it can be recycled through some curbside programs. We recommend checking with your local recycling.

Step 3: Recycle (the cap)! If your local recycling program accepts type 5 plastic, feel free to toss the cap into your recycling bin.

Materials Used
Tube: 50% PCR and 50% virgin Coex plastic [7]
Cap: 100% virgin PP [5]
Box: FSC paper and soy based inks

Vitamin Water but For Your Skin

Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)

Vitamin Water but For Your Skin

Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)

Splash of Matcha, Hold the Latte

We love green tea because it’s one of the most antioxidant-rich ingredients on the planet! That’s why we take our cleanser with a shot of matcha-powered free radical protection.

Let’s Collab

Got a skin barrier? You’ve just met your matcha. Unlike other cleansers, our face wash doesn’t steal from your skin barrier—it donates skin-supporting nutrients like amino acids.

Nut Allergy Friendly

We've removed sweet almond oil to make this formulation safe and compatible for those with a nut allergy while remaining as gentle as ever and even silkier than before.


How to Use Your Cleanser

Day and/or night, start by applying a nickel-sized amount on wet skin. Gently massage in the product until a gentle lather forms. Rinse with lukewarm water and pat skin dry.

Exhibits A Through You


Skin Concern: acne, dark spots, oiliness

Age: 18-24

“Y'all, this is literally my favorite facial cleanser. If you have oily combination skin like me, it'll cleanse your face but it won't dry it out. This is something that I really gravitate to when I have really bad hormonal acne because it really just nourishes my skin back to health. I promise you’re gonna love it.”


Skin Concern: dryness, redness & inflammation, sensitivity

Age: 18-24

“I've always had really dry, sensitive, irritated, and inflamed skin that gets red really easily... When I first used it, I was stunned by the results. I loved the way it felt on my skin. It was so cushy and bouncy and luxurious, but I especially love the way that my skin feels after I've washed it off.”


Skin Concern: acne, oiliness

Age: 18-24

“This is one of the first cleansers I ever used that made me feel really excited to come home every day and wash my face. I have more acne prone skin so I'm always looking for products that are gentle, hydrating and protect my skin barrier, so I love that this has antioxidants and soothing ingredients in it.“


Skin Concern: dryness, redness & inflammation, sensitivity

Age: 18-24

“My face is very reactive... In the few years I've been using Matcha Hemp Hydrating Cleanser, I have not put it down. Once you rinse it off, your skin is not gonna feel stripped... You will feel like you chose something good and something healthy for your skin.“

Real Customers, Honest Words

Rated 4.7 stars
Based on 1,280 reviews
91%would recommend this product
Total 5 star reviews: 1.1k Total 4 star reviews: 73 Total 3 star reviews: 43 Total 2 star reviews: 41 Total 1 star reviews: 30
1,280 reviews
  • EF
    Elizabeth F.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Dark Spots, Dullness, Dryness, Redness & Inflammation, Uneven Texture
    What is your skin type? Dry
    What did you like about this product? Hydrating, Gentle, Noticeable Results
    Rated 5 stars
    So Bouncy

    Ive never had a cleanser that makes my skin feel this good. My skin feels so bouncy hydrated but still clean after use. You will still need to use a precleanse or double cleanse if you are wearing heavy makeup but this cleaner is just the best! Thx to hyram for suggesting.

  • AA
    Arianne A.
    Verified Buyer
    I recommend this product
    Age Range 18 - 24
    Skin Concern Acne, Redness & Inflammation, Uneven Texture
    Rated 5 stars
    4 days ago
    So nice

    At first I wasn’t sure about the texture of this cleanser. It’s definitely jelly, almost sticky in a way. But I found that using a smaller amount and mixing well with some water works really well and provides a good lather. The smell isn’t my favorite but my skin always feels great after using it, and I’ll continue to purchase it. Love this cleanser!

  • A
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Dryness
    Rated 5 stars
    6 days ago
    Love this cleanser

    Highly recommend this to anyone with relatively dry skin, like I have. It's really gentle but still super effective. I like the texture a lot and the post-wash feeling is super fresh. The sustainability messaging of the company is the biggest reason I tried this product, but the fact that the cleanser is as good as anything else I've tried makes me repurchase.

  • TB
    Taylor B.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Dryness, Oiliness
    Rated 5 stars
    2 weeks ago
    A long awaited breakthrough

    I am in my late twenties and have had recurring breakouts since I was a preteen. I thought it would go away as I got older but no such luck. I had my trials with products I THOUGHT were working.. but they were really just sucking the life out of my skin to prevent a breakout..and the breakouts always came back. This includes dermatologist recommendations and prescriptions.

    When I was about 6 months away from my wedding day, I was so nervous about a breakout for my big day, because I had ZERO control over it. So I kept hearing about simplifying your skincare regimen and looking at the ingredients... how am I 28 years old and just now thinking I should know what's in my skincare products?? Well there I was, realizing I was giving my skin all the wrong things my whole life.

    I stumbled upon Krave, and I bought the snack pack to test out the products before I committed to the full size bottles. The ingredients were so simple and gentle.. I knew after washing my face once that my skin loved it. BUT since I have gotten my hopes up before with many other products, I wanted to wait until I had been using these products for 6+ months before I got excited and came on here to write a review.

    THIS STUFF IS GOLD. I started using the products about 4 months before my wedding and when my day was approaching, I was not even a LITTE BIT worried about a breakout coming!! My skin was so freaking happy. I am 28 years old and experiencing the best skin of my life.

    I have learned so much about…

  • C
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    Skin Concern Sensitivity, Redness & Inflammation
    Rated 5 stars
    3 weeks ago
    This cleaners is the GOAT

    This cleanser is at the top of my list, when it comes to repurchase. Not only does it clean without stripping my skin; it feels balanced, healthy and amazing, even with sensitive skin and rosacea. My holy grail product for cleaners. Highly recommended.

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