4.6
Rated 4.6 out of 5 stars
1,495 Reviews

Matcha Hemp Hydrating Cleanser

Gentle, Non-Stripping Cleanser

$16 (120 ml / 4.05 fl oz)

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  • Details
  • Ingredients
  • How to Pair
  • Sustainability Guide

Our best-selling cleanser just got even better! Now more hydrating, silkier, and matcha-y than before! The bouncy gel formula creates a silky lather to lift away dirt plus light makeup + sunscreen. The best part? No dry, tight after-feeling like conventional cleansers.

A Fresh Start

Skincare wisdom tells us that a super clean face = super tight skin, but we’re calling BS on that. We think a good cleanser can be effective and gentle at the same time. Cue Matcha Hemp Hydrating Cleanser, the face wash that leaves your skin feeling cleaner and better. It uses coconut-based surfactants to deeply cleanse without stripping skin. Instead, nourishing Matcha and Hemp Seed Oil restore hydration and antioxidants to the skin. Seems like the wise choice to us!

Cannabis Sativa (Hemp) Seed Oil has not been officially approved for cosmetic use in Malaysia or Singapore. Because of this, our Matcha Hemp Hydrating Cleanser is not available for purchase and can’t be shipped to Malaysia or Singapore.

PETA-certified vegan and cruelty free.

Matcha: Potent antioxidant properties, with added hydrating and soothing benefits.
Hemp Seed Oil: Rich in Omega-6 & Omega-3 fatty acids for moisturizing properties—cold pressed for maximum efficacy!
Sodium PCA: Intense hydration—commonly referred to as the Natural Moisturizing Factor (NMF).

The color and texture of Matcha Hemp Hydrating Cleanser may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and it does not impact the efficacy of the formula.

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Pair with Kale-Lalu-yAHA Gentle AHA Exfoliator
When you’re craving: Less oiliness
Why it works: Subtracts excess oil, adds essential hydration.
How to use: Cleanse face first, apply exfoliator with a cotton pad, no rinsing.
Extra tip: Use as a double cleanse with Makeup Re-Wined Jelly Oil Cleanser to pick up heavy or oil-based products.

Materials Used
Tube: 50% PCR and 50% virgin Coex plastic [7]
Cap: 100% virgin PP [5]
Box: FSC paper and soy based inks

Featured Image

Vitamin Water but For Your Skin

Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)

Vitamin Water but For Your Skin

Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)

Splash of Matcha, Hold the Latte

We love green tea because it’s one of the most antioxidant-rich ingredients on the planet! That’s why we take our cleanser with a shot of matcha-powered free radical protection.

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Let’s Collab

Got a skin barrier? You’ve just met your matcha. Unlike other cleansers, our face wash doesn’t steal from your skin barrier—it donates skin-supporting nutrients like amino acids.

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Nut Allergy Friendly

We've removed sweet almond oil to make this formulation safe and compatible for those with a nut allergy while remaining as gentle as ever and even silkier than before.

SKINSTRUCTIONS

How to Use Your Cleanser

Day and/or night, start by applying a nickel-sized amount on wet skin. Gently massage in the product until a gentle lather forms. Rinse with lukewarm water and pat skin dry.

Exhibits A Through You

Eliza

Skin Concern: acne, dark spots, oiliness

Age: 18-24

“Y'all, this is literally my favorite facial cleanser. If you have oily combination skin like me, it'll cleanse your face but it won't dry it out. This is something that I really gravitate to when I have really bad hormonal acne because it really just nourishes my skin back to health. I promise you’re gonna love it.”

Kenzie

Skin Concern: dryness, redness & inflammation, sensitivity

Age: 18-24

“I've always had really dry, sensitive, irritated, and inflamed skin that gets red really easily... When I first used it, I was stunned by the results. I loved the way it felt on my skin. It was so cushy and bouncy and luxurious, but I especially love the way that my skin feels after I've washed it off.”

Becca

Skin Concern: acne, oiliness

Age: 18-24

“This is one of the first cleansers I ever used that made me feel really excited to come home every day and wash my face. I have more acne prone skin so I'm always looking for products that are gentle, hydrating and protect my skin barrier, so I love that this has antioxidants and soothing ingredients in it.“

April

Skin Concern: dryness, redness & inflammation, sensitivity

Age: 18-24

“My face is very reactive... In the few years I've been using Matcha Hemp Hydrating Cleanser, I have not put it down. Once you rinse it off, your skin is not gonna feel stripped... You will feel like you chose something good and something healthy for your skin.“

Real Customers, Honest Words

4.6
Rated 4.6 out of 5 stars
Based on 1,495 reviews
89%would recommend this product
Total 5 star reviews: 1.2k Total 4 star reviews: 90 Total 3 star reviews: 64 Total 2 star reviews: 61 Total 1 star reviews: 47
1,495 reviews
  • KE
    Kristen E.
    Verified Buyer
    I recommend this product
    Age Range 45 - 54
    Skin Concern Aging, Dullness, Dryness, Oiliness, Redness & Inflammation
    What is your skin type? Oily
    What did you like about this product? Nourishing, Hydrating, Gentle, Lightweight
    Rated 5 out of 5 stars
    9 hours ago
    Love this!

    Rinses easily and great at fully removing makeup! Leaves skin feeling clean and hydrated.

  • SA Profile picture for Swati A.google logo
    Swati A.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Pores
    What is your skin type? Combination
    Rated 3 out of 5 stars
    2 days ago
    New formula is bad

    I have been using this face wash for 4 years now and had the best experience till a couple of months back when I ordered a restock and received the new formula. My skin has been breaking out like crazy since I started using the new formula. I still had a little of the old one remaining and reverted to that which seemed to help with the breakouts but as soon as I came back to the new formula it’s been breakout nation again :(

    K Profile picture for KraveBeauty
    KraveBeauty
    Yesterday

    Hi Swati, thanks for taking the time to leave us feedback! We're really sorry to hear that our Matcha Hemp Hydrating Cleanser didn't work out for you.

    While it is true our Matcha Hemp Hydrating Cleanser was reformulated on July 2022, it is formulated with mild cleansing ingredients that won't strip your skin but instead help it to retain vital hydration while washing away all the dirt and grime from the day. We think Matcha Hemp Hydrating Cleanser is sufficient to gently cleanse oily skin and should not cause breakouts or irritation unless there is an allergy or a sensitivity to a specific ingredient. However, as everyone's skin is different and can react differently to any product, we are sorry to hear it didn't work out for you.

    Again, we apologize for any inconvenience this may have caused, if you have any questions or concerns please email us at hello@kravebeauty.com <3!

  • AV
    Andrea V.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Aging, Dryness, Uneven Texture, Dark Spots, Sensitivity
    What is your skin type? Normal
    What did you like about this product? Gentle, Hydrating, Nourishing
    Rated 5 out of 5 stars
    2 days ago
    Used it since came out

    This has been my go to for more than 4 years. I have never tried anything else after this, it just perfect!

  • Q
    quesoshirt
    Verified Reviewer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Pores, Redness & Inflammation, Sensitivity, Uneven Texture, Dark Spots
    What is your skin type? Combination
    What did you like about this product? Gentle, Lightweight, Non-sticky
    Rated 5 out of 5 stars
    2 days ago
    Super gentle

    I started using this cleanser after developing dermatitis from Cerave and my skin barrier was wrecked. This is a very gentle cleanser even when I had super sensitive skin and I never felt stripped or tight after using it. When I am wearing more face makeup I feel like I need to double cleanse because this alone is too gentle for heavy makeup removal. I use this regularly but lately have been adding strong cleansers when I feel like I need a deeper clean. For sunscreen/regular daily grime, this is a great face wash! If you regularly wear a lot of makeup, I would double cleanse.

  • BD
    Bettina D.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Concern Acne, Sensitivity, Redness & Inflammation
    What is your skin type? Sensitive
    What did you like about this product? Gentle, Hydrating, Nourishing
    Rated 5 out of 5 stars
    4 days ago
    Amazing

    Truly the best cleanser I’ve ever used. I have combination acne prone skin with rosacea and this has been the most gentle and effective cleanser. My skin feels clean and nourished, I couldn’t ask for anything better.

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