![Recyclability of Matcha Hemp Hydrating Cleanser. The tube is made up of 90% recycled PCR with low recyclability. Cap is made of PP [5] with medium recyclability.](http://kravebeauty.com/cdn/shop/files/mhhcpdp7_1_5ec09713-6db0-4b91-a4a2-0ea97136b6ef_{width}x.png?v=1700096004)
![Recyclability of Matcha Hemp Hydrating Cleanser. The tube is made up of 90% recycled PCR with low recyclability. Cap is made of PP [5] with medium recyclability.](http://kravebeauty.com/cdn/shop/files/mhhcpdp7_1_5ec09713-6db0-4b91-a4a2-0ea97136b6ef_800x.png?v=1700096004)
![Recyclability of Matcha Hemp Hydrating Cleanser. The tube is made up of 90% recycled PCR with low recyclability. Cap is made of PP [5] with medium recyclability.](http://kravebeauty.com/cdn/shop/files/mhhcpdp7_1_5ec09713-6db0-4b91-a4a2-0ea97136b6ef_1024x.png?v=1700096004)
Matcha Hemp Hydrating Cleanser
Gentle, Non-Stripping Cleanser
$16 (120 ml / 4.05 fl oz)
- Details
- Ingredients
- How to Pair
- Sustainability Guide
Our best-selling cleanser just got even better! Now more hydrating, silkier, and matcha-y than before! The bouncy gel formula creates a silky lather to lift away dirt plus light makeup + sunscreen. The best part? No dry, tight after-feeling like conventional cleansers.
A Fresh Start
Skincare wisdom tells us that a super clean face = super tight skin, but we’re calling BS on that. We think a good cleanser can be effective and gentle at the same time. Cue Matcha Hemp Hydrating Cleanser, the face wash that leaves your skin feeling cleaner and better. It uses coconut-based surfactants to deeply cleanse without stripping skin. Instead, nourishing Matcha and Hemp Seed Oil restore hydration and antioxidants to the skin. Seems like the wise choice to us!
Cannabis Sativa (Hemp) Seed Oil has not been officially approved for cosmetic use in Malaysia or Singapore. Because of this, our Matcha Hemp Hydrating Cleanser is not available for purchase and can’t be shipped to Malaysia or Singapore.
PETA-certified vegan and cruelty free.
Matcha: Potent antioxidant properties, with added hydrating and soothing benefits. Hemp Seed Oil: Rich in Omega-6 & Omega-3 fatty acids for moisturizing properties—cold pressed for maximum efficacy! Sodium PCA: Intense hydration—commonly referred to as the Natural Moisturizing Factor (NMF).
The color and texture of Matcha Hemp Hydrating Cleanser may naturally vary slightly from batch to batch. No worries! This is a normal occurrence when using naturally-derived ingredients and it does not impact the efficacy of the formula.
K001-01-0000-U2Pair with Kale-Lalu-yAHA Gentle AHA Exfoliator
When you’re craving: Less oiliness
Why it works: Subtracts excess oil, adds essential hydration.
How to use: Cleanse face first, apply exfoliator with a cotton pad, no rinsing.
Extra tip: Use as a double cleanse with Makeup Re-Wined Jelly Oil Cleanser to pick up heavy or oil-based products.
Materials Used
Tube: 50% PCR and 50% virgin Coex plastic [7]
Cap: 100% virgin PP [5]
Box: FSC paper and soy based inks
Vitamin Water but For Your Skin
Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)
Vitamin Water but For Your Skin
Vitamin B5 and Sodium PCA put the "hydrating" in Matcha Hemp Hydrating Cleanser. They help absorb moisture from the atmosphere while Hemp Seed Oil seals it in to keep your skin quenched. (Still need your 8 glasses though.)
Splash of Matcha, Hold the Latte
We love green tea because it’s one of the most antioxidant-rich ingredients on the planet! That’s why we take our cleanser with a shot of matcha-powered free radical protection.
Let’s Collab
Got a skin barrier? You’ve just met your matcha. Unlike other cleansers, our face wash doesn’t steal from your skin barrier—it donates skin-supporting nutrients like amino acids.
Nut Allergy Friendly
We've removed sweet almond oil to make this formulation safe and compatible for those with a nut allergy while remaining as gentle as ever and even silkier than before.
SKINSTRUCTIONS
How to Use Your Cleanser
Day and/or night, start by applying a nickel-sized amount on wet skin. Gently massage in the product until a gentle lather forms. Rinse with lukewarm water and pat skin dry.
Exhibits A Through You
Eliza
Skin Concern: acne, dark spots, oiliness
Age: 18-24
“Y'all, this is literally my favorite facial cleanser. If you have oily combination skin like me, it'll cleanse your face but it won't dry it out. This is something that I really gravitate to when I have really bad hormonal acne because it really just nourishes my skin back to health. I promise you’re gonna love it.”
Kenzie
Skin Concern: dryness, redness & inflammation, sensitivity
Age: 18-24
“I've always had really dry, sensitive, irritated, and inflamed skin that gets red really easily... When I first used it, I was stunned by the results. I loved the way it felt on my skin. It was so cushy and bouncy and luxurious, but I especially love the way that my skin feels after I've washed it off.”
Becca
Skin Concern: acne, oiliness
Age: 18-24
“This is one of the first cleansers I ever used that made me feel really excited to come home every day and wash my face. I have more acne prone skin so I'm always looking for products that are gentle, hydrating and protect my skin barrier, so I love that this has antioxidants and soothing ingredients in it.“
April
Skin Concern: dryness, redness & inflammation, sensitivity
Age: 18-24
“My face is very reactive... In the few years I've been using Matcha Hemp Hydrating Cleanser, I have not put it down. Once you rinse it off, your skin is not gonna feel stripped... You will feel like you chose something good and something healthy for your skin.“
Real Customers, Honest Words
- KGKimberly G.Verified BuyerRated 5 out of 5 stars14 hours agoGentle cleanser
I’ve been using this cleanser for more than a year now and I absolutely love it! It’s so gentle and leaves my skin feeling so soft. A little goes a long way. And a bottle usually lasts me a very long time. Helps keep my oily skin clean!
- MBMorgan B.Verified BuyerRated 1 out of 5 stars5 days agoI miss the old formula
I used to buy this product all the time back around when covid hit, and this was my favorite cleanser of all time. I ended up switching to a different cleanser for a few years that I ended up really liking. I recently purchased this product again a few weeks ago because I missed it, and could immediately tell that the formula was different. It doesn’t cleanse my face well, it doesn’t smell like green tea like it used to, and it’s way too slimy and sticky and doesn’t feel like it cleanses my face at all. I have to use a second cleanser afterwards. I’m extremely disappointed with the change in this product and know a lot of others are as well. I love the other products Krave sells, but this cleanser is so so disappointing, I will definitely be returning. :(
KKraveBeauty4 hours agoHi Morgan, thanks for taking the time to leave us a review, and we're really sorry to hear that our Matcha Hemp Hydrating Cleanser did not meet your skin's cleansing needs.
While it is true our Matcha Hemp Hydrating Cleanser was reformulated in July 2022, it is formulated with mild cleansing ingredients that won't strip your skin but instead help it to retain vital hydration while washing away all the dirt and grime from the day.
Please be on the lookout for an email from our Customer Care Team!
- MAMya A.Verified BuyerRated 3 out of 5 stars2 weeks agoStill good, but miss the OG
This used to be perfection for me. Unfortunately, the reformulation is very slippery and difficult to rinse off cleanly. I wish they would consider revisiting this. But it is still a very good gentle cleanser, just a slightly annoying user experience now.
- GGenieRated 5 out of 5 stars2 weeks agoGod tier
I’ve tried from Cerave to Lancôme to many other high to lower end brands spending hundreds of dollars but KraveBeauty nailed it with this cleanser. Thank God I won’t need to shop for another cleanser anymore for the rest of my life. Please never ever ever change the formula.
- MMayVerified BuyerRated 1 out of 5 stars3 weeks agoPlease bring back the old formula!
The new formula makes me feel like it strips my skin of its moisture. After each use, my skin feels so dry, raw, and irritated. I didn’t even know there was a formula change until I started to break out really badly after restocking. It has been so painful looking for a good new cleanser. If you want to keep the new formula, please at least offer a choice of the old one at the same time. From reading the reviews, the new formula is hurting many of your loyal customers.
KKraveBeauty2 weeks agoHi May, thanks for taking the time to leave us feedback! We're really sorry to hear that our Matcha Hemp Hydrating Cleanser didn't work out for you.
While it is true our Matcha Hemp Hydrating Cleanser was reformulated on July 2022, it is formulated with mild cleansing ingredients that won't strip your skin but instead help it to retain vital hydration while washing away all the dirt and grime from the day. We think Matcha Hemp Hydrating Cleanser is sufficient to gently cleanse oily skin and should not cause breakouts or irritation unless there is an allergy or a sensitivity to a specific ingredient. However, as everyone's skin is different and can react differently to any product, we are sorry to hear it didn't work out for you.
Again, we apologize for any inconvenience this may have caused, if you have any questions or concerns please email us at hello@kravebeauty.com <3!