Honey, We Shrunk the Cleanser

Meet Mini Matcha Hemp Hydrating Cleanser

Your Skincare Essentials for Sunny Days Ahead

Glow Back to The Basics

Beet The Sun SPF 40 PA +++

Barely There Chemical Sunscreen

Bring the Beet In!

Soak up the sun but keep your skin protected all summer long with our best-selling sunscreen! With no white cast and a velvety texture that sinks easily into the skin, it's the SPF you'll look forward to applying again and again.

Grab a Beet The Sun and lean on this sunscreen when the UV rays get a little toxic.

Hey, Hi, Hello— We’re KraveBeauty

Our day job is making skincare, but our passion is creating a more intentional world. We’re reducing our environmental impact, building an inclusive community, and rejecting traditional beauty conventions. 

We’re here to #PressReset on the norm. Won’t you join us?

Our Story

We feed your skinsides what they’re craving

Your skin is smart and if you listen, it’ll tell you exactly what it’s craving. We believe skincare should be as intuitive as eating what you crave and that you (not us or our industry) know best how to nourish your skin. We’re here for when your skintuition says you need a balanced skincare diet to keep your skin healthy.

Intentionally Made

Gentle Formulas

For All Skin Types

#PressReset

Listen to Your Skin

Shop All

Core Series

Your Everyday Essentials

Active Tab

Supplement Series

Your Anyday Add-Ons

Active Tab

Bundles and Kits

Your Extra Upgrades

Active Tab
improved

Matcha Hemp Hydrating Cleanser

Gentle, Non-Stripping Cleanser

Oat So Simple Water Cream

Basic, Lightweight Moisturizer

2023

Beet The Sun SPF 40 PA+++

Barely There Chemical Sunscreen

Oil La La

Balancing, Skin-Soothing Serum

seal

Great Barrier Relief

Reparative, Skin-Soothing Serum

seal

Jumbo Great Barrier Relief

Same Reparative, Skin-Soothing Formula, Double The Size

bbaseal

Makeup Re-Wined

Transforming Jelly Oil Cleanser

Kale-Lalu-yAHA

Gentle AHA Exfoliator

Kale Your Way Kit

A Nozzle Kit for Kale-Lalu-yAHA

Great Body Relief

Smooth, Reparative Body Lotion

100% Cold-Pressed Tamanu Oil

Multipurpose Oil For Skin & Hair

Join the waitlist
new

Picture Pore-Fect Bundle

Pore-Fect for Breakout-Prone Skin

Cleansing Power Couple Bundle

Double Cleanse Perfection

Krave-Core Bundle

Your Capsule Collection Of Skincare

Make an impact with us

Let's Go On a Mission

Follow our journey

The ugly truth about beauty

Beauty has become a lot like fast fashion. Our rapid cycle of overproduction and overconsumption is hurting us, our skin, and the planet. It's time to do something about it.

By people, for people—and our planet

We founded KraveBeauty to keep our community from being overwhelmed by skincare; now we’re trying to keep the planet from being overwhelmed too. How do we solve a problem this big? Shrink down a size.

Doing our part to make a change

Our goal is to shrink our footprint as much as we can. From cutting carbon emissions to limiting our product range, we want to do the most good by having the least impact on our planet.