
KraveBeauty x Women’s Earth Alliance: A Partnership for Sustainable Beauty
March 2023
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One of our favorite days of the year is almost here -- Earth Day! We get to celebrate and cherish the planet we live on. What’s better than that? It’s a perfect opportunity to help make the earth a better place.
Time for a short history lesson: back in 1970, when the first official Earth Day was held, 20 million people joined forces and rallied across the country to take action on issues like air pollution, oil spills, and wildlife destruction. Skip to 50 years later, and Earth Day is now observed by more than 190 countries and over 1 billion people participate in it each year. It’s united the world to take part in climate action, which is pretty rad if you ask us!
We believe Earth Day is a good time to check in on where you’re being sustainable, and where you could maybe use a little work, because it's always important to hold yourself accountable! Normally, we’d encourage people to go out and volunteer for park/beach cleanups or planting trees. However, given the current circumstances, it might feel a bit difficult to make a difference, so we’ve come up with some ways to be productive on Earth Day (even from the comfort of your own home).
And there are so many more ways to make a difference! Adjusting certain lifestyle habits to reduce your carbon footprint makes a big difference over time, especially if everyone does their part. We believe that everyone helping out in a bunch of little ways makes the biggest change. Make your voice heard and take action.
If you have any other ways to help out the planet on Earth Day, please share in the comments below! The more ways we can help out, the more of a difference we’ll make.
And if you’re interested in what we’re doing at KraveBeauty to help out, check out our Sustainability Journey and Product Development Philosophy.
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