KraveBeauty 101

Our Ingredient Promise

Non-comedogenic, medical-grade, all natural skincare? Sounds alluring, but what does this actually mean?


#PressReset on all marketing claims


The beauty industry is flourishing with extravagant claims of providing “the best, most natural” ingredients that will revolutionize your skin, “fix” all of your concerns, and yet -- how many of them actually do?


Let us be frank - the beauty industry is highly unregulated and unfortunately brands can claim a lot of things that have not been tested properly.


Take the claim of something being “non-comedogenic” as an example. This term is being thrown around left and right, even on products that end up breaking you out more. Guaranteeing that a product won’t clog your pores is the same as saying that a person lives inside your skin and checks on it daily. It’s just ridiculous!


Everyone’s skin is different, and no brand, including KraveBeauty, can predict how your skin will react to a certain formula. We don’t know your skin’s physiology, hormone levels, genetics, environmental factors and lifestyle -- we wish we did -- but there is NO ONE who can know and understand your skin better than YOU. All you need is to learn to listen to it.


This is why here at KraveBeauty we make products that work with your skin, not against it.

There will never be a skincare product that can outshine your skin’s natural functionality, yet there are many that aggressively “treat” one issue without telling you the toll it takes on your skin’s overall health. We create products that are non-irritating, non-sensitizing, and fragrance-free, and blended with a chock-full of antioxidants and nutrients in their best forms so that your skin has what it needs to perform at its best. We try to eliminate most ingredients that have history of allergic reaction or sensitization to minimize the chances of potential irritation.

We’re passionate about skin, not skincare.

This simple switch in perspective makes a pretty big difference. We want to optimize your skin’s health so it does its job without relying on products. And, who knows, maybe one day, you’ll graduate from those fancy serums because your skin is finally working the way it’s supposed to :)  


We’re not minimal, we’re purposeful.

We don’t believe in the conventional skincare routine. And you shouldn’t aim to just check off all the product categories because some blog told you to, but rather to create a routine with products that work for your individual skin needs and help you achieve healthy skin. With us, you may eventually realize that you don’t need that toner or that eye cream because, now, your skin is kicking ass on its own.


And as an added bonus?

Our formulas are vegan-friendly and cruelty free! We love our furry friends and believe that scientific approach should not come at a cost of hurting others. We also believe that plant-based formulas are as effective as any others and this is why we keep all of our formulations vegan.


Skincare doesn’t have to be complicated. Give your skin what it craves and nothing it doesn’t!

KraveBeauty 101

All things KraveBeauty, such as our products, philosophy, team, and more.

How to Achieve A Streak-Free Self Tan

How to Achieve A Streak-Free Self Tan

#PressReset on the 10-Step Korean Skincare Routine

#PressReset on the 10-Step Korean Skincare Routine

9 Things to Know About Great Body Relief

9 Things to Know About Great Body Relief

#PressReset Diaries: Meet Eni, Law Student & Beauty Blogger

#PressReset Diaries: Meet Eni, Law Student & Beauty Blogger

#PressReset Diaries: Meet Ava, Beauty Content Creator

#PressReset Diaries: Meet Ava, Beauty Content Creator

#PressReset Diaries: Meet Gabbii, Beauty Content Creator

#PressReset Diaries: Meet Gabbii, Beauty Content Creator

#SpreadGoodnessInstead: Your Guide to Staying Home

#SpreadGoodnessInstead: Your Guide to Staying Home

#PressReset Diaries: Meet Ciarra, Preschool Teacher & Content Creator

#PressReset Diaries: Meet Ciarra, Preschool Teacher & Content Creator

#PressReset Diaries: Meet Thomas, Performer & Yoga Enthusiast

#PressReset Diaries: Meet Thomas, Performer & Yoga Enthusiast

Help Australia Fight Against These Bushfires

Help Australia Fight Against These Bushfires

#PressReset Diaries: Meet Monica, Artist & Beauty Enthusiast

#PressReset Diaries: Meet Monica, Artist & Beauty Enthusiast

The #PressResetChallenge Guide: An Overview of Your Journey

The #PressResetChallenge Guide: An Overview of Your Journey

#PressReset Diaries: Meet Sean, Licensed Esthetician & Blogger

#PressReset Diaries: Meet Sean, Licensed Esthetician & Blogger

How to Use Oat So Simple Water Cream for Your Skin Concern

How to Use Oat So Simple Water Cream for Your Skin Concern

#PressReset Diaries: Meet Irena, Freelance Graphic Designer

#PressReset Diaries: Meet Irena, Freelance Graphic Designer

Oat So Simple Water Cream Packaging Choice

Oat So Simple Water Cream Packaging Choice

How It All Started: Oat So Simple Water Cream Origin Story

How It All Started: Oat So Simple Water Cream Origin Story

#PressReset Diaries: Meet Jesslyn, Student from Singapore

#PressReset Diaries: Meet Jesslyn, Student from Singapore

How to Be an Intentional Consumer

How to Be an Intentional Consumer

Kale-Lalu-yAHA: Everything You Need to Know

Kale-Lalu-yAHA: Everything You Need to Know

Core vs. Supplement: Why and What is the Difference?

Core vs. Supplement: Why and What is the Difference?

Great Barrier Relief: Everything You Need to Know

Great Barrier Relief: Everything You Need to Know

#PressReset Diaries: Michelle Cordeiro Grant, Founder and CEO of LIVELY

#PressReset Diaries: Michelle Cordeiro Grant, Founder and CEO of LIVELY

#PressReset Diaries: Meet Ellie, Student & Photographer

#PressReset Diaries: Meet Ellie, Student & Photographer

Our Ingredient Promise

Our Ingredient Promise

Liah_B&A

Great Barrier Relief Before & After Results

#PressReset Diaries: Sohyun Moon, Nurse & Fellow Skincare Enthusiast

#PressReset Diaries: Sohyun Moon, Nurse & Fellow Skincare Enthusiast

GBR

Great Barrier Relief Launch: #PressReset on Instant Gratification

#PressReset Diaries: Liah Yoo, Founder of KraveBeauty

#PressReset Diaries: Liah Yoo, Founder of KraveBeauty

The Skincare Diet 101: How To Press Reset on Your Skincare Routine

The Skincare Diet 101: How To Press Reset on Your Skincare Routine

Using AHA in the Summer

Using AHA in the Summer

Am I Using the Wrong Cleanser?

Am I Using the Wrong Cleanser?

Kale-Lalu-yAHA Pop Quiz!

Kale-Lalu-yAHA Pop Quiz!

Intuitive Eating and Intuitive Skincare

Intuitive Eating and Intuitive Skincare

"Am I purging or breaking out?"

"Am I purging or breaking out?"

Product development update

Product development update

How do you apply KraveBeauty Kale-Lalu-yAHA?

How do you apply KraveBeauty Kale-Lalu-yAHA?

A New Years Love Letter

A New Years Love Letter

Liah Yoo uses Matcha Hemp Hydrating Cleanser

Liah Yoo uses Matcha Hemp Hydrating Cleanser

We're finally here.

We're finally here.