An Update on Matcha Hemp Hydrating Cleanser's Packaging
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After years of anticipation, we’re finally able to share Beet The Sun SPF 40 PA+++ with our community! Thanks again for being so patient with us, so here’s everything you need to know about this product.
Sunscreen in the U.S. is considered as a drug, so we looked for reputable and reliable labs that had experience with OTC drugs that followed ISO and FDA standards. We also wanted to make sure that they were aware of the variabilities within the SPF testing method and had successfully demonstrated claims with the FDA and other global regions. To know more about the intricacies of the SPF system, check out our blog post about it!
After our search for labs, we conducted a total of 6 tests: 2 FDA Broad Spectrum Tests, 2 FDA SPF Static Tests, 1 ISO 24444 (2019 version) and 1 ISO 24442. It’s common practice to only perform each test once, but we knew it was important to be extra clear. Here’s how we tested:
You can find the full test results here if you want to know more.
The process to create a sunscreen takes longer compared to other skincare products - 22 months for SPF formulations vs. 10 months for other products. We wanted Beet The Sun to perform as well as its predecessor, but using FDA-approved filters meant we had to do a lot of brainstorming. Picture the Spongebob meme with all the Spongebob clones running around feverishly and that was how Team KB looked like.
Beet The Sun SPF 40 PA+++ is a chemical sunscreen that combines UV protection and antioxidant properties from supercharged beetroot extract. Other key ingredients to note are:
It has a fragrance-free formula that quickly absorbs into all skin types without any whitecast and no pilling! The texture is also lightweight and provides a natural to glowy finish. To see what else is in this formula, you can find the full ingredients list here.
And before you ask, Beet The Sun is not reef safe, but it could also be depending on where you get your sources from. It’s confusing - we know - so this is what we found during our research and development phase!
“Reef safe” SPF is a marketing claim that’s not regulated by the FTC or the FDA, and it’s a topic that still needs to be researched with more data to understand the true effects of UV filters on our environment. You can refer to this article by the National Academy of Sciences which found that the current evidence and data doesn’t show that UV filters have an impact on coral health. As important as it is for all of us to not pose a threat to our environment, the EPA still needs to conduct an ecological risk assessment on all UV filters to make a conclusive statement.
As the last step of your daily morning routine, you want to apply two fingers worth of Beet The Sun on your face, neck, and ears 15 minutes before sun exposure. You also want to make sure to reapply every 2 hours to stay protected from UV rays.
When you return home and get started with your night routine, Beet The Sun can easily be removed with your cleanser. However, double cleansing or using an oil-based cleanser can ensure you get all of the product off plus all the accumulated dust and dirt from the day!
With daily use, you can use Beet The Sun up to a month, so when you’re finished with a bottle this is what you can do.
If there’s anything we missed or you still have questions, you can reach out to us on socials @kravebeauty or send an email to email@example.com!
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