KraveBeauty 101

Product development update

Q : Is KraveBeauty going to have more products?

A : Of course! We're currently developing 3 different sunscreens—chemical, physical, hybrid— and 2 kinds of moisturizers—for winter, for summer—, one product that helps restore the moisture barrier, and another product that helps to rejuvenate the skin. 

BUT, and this is a big buttt! We don't know 'when' we would be able to launch the next product.

Formulating a product is a constant push and pull between us and the lab. Many formulators and chemists that work for a big cosmetics lab in Korea are often accustomed to working VERY mechanically, meaning that many of the chemists often seem like a salesperson trying to sell the existing formulations instead of starting another formulation from scratch. While this can be helpful to many brands in the market, as all they need to do is basically 'shop' for formulations and wrap it with their label, we are really not interested in doing something that every other brand can do. So, we do our best to make the formulators believe in ourselves first and guide them to outperform themselves with our formulation. And oddly, this is what takes most of the time. Funny, isn't it? But once they #pressreset (haha) on what they've been doing, and they finally get excited about taking on the new challenge, things sails pretty smoothly from then. We are coming to an end with a couple of formulations but we don't want to rush to release it for the sake of releasing. 

Developing a product is costly and placing an order for individual SKUs is enormously expensive. At the moment, we can't afford to drop everything at once. We might only release the first sunscreen to the world and refine the other two while we generate more sales to place another order. 

It really means a lot when you share and spread the word about us to your friends and family. And thank you so much for your patience :)

- Liah xx 

KraveBeauty 101

All things KraveBeauty, such as our products, philosophy, team, and more.

How to Achieve A Streak-Free Self Tan

How to Achieve A Streak-Free Self Tan

#PressReset on the 10-Step Korean Skincare Routine

#PressReset on the 10-Step Korean Skincare Routine

9 Things to Know About Great Body Relief

9 Things to Know About Great Body Relief

#PressReset Diaries: Meet Eni, Law Student & Beauty Blogger

#PressReset Diaries: Meet Eni, Law Student & Beauty Blogger

#PressReset Diaries: Meet Ava, Beauty Content Creator

#PressReset Diaries: Meet Ava, Beauty Content Creator

#PressReset Diaries: Meet Gabbii, Beauty Content Creator

#PressReset Diaries: Meet Gabbii, Beauty Content Creator

#SpreadGoodnessInstead: Your Guide to Staying Home

#SpreadGoodnessInstead: Your Guide to Staying Home

#PressReset Diaries: Meet Ciarra, Preschool Teacher & Content Creator

#PressReset Diaries: Meet Ciarra, Preschool Teacher & Content Creator

#PressReset Diaries: Meet Thomas, Performer & Yoga Enthusiast

#PressReset Diaries: Meet Thomas, Performer & Yoga Enthusiast

Help Australia Fight Against These Bushfires

Help Australia Fight Against These Bushfires

#PressReset Diaries: Meet Monica, Artist & Beauty Enthusiast

#PressReset Diaries: Meet Monica, Artist & Beauty Enthusiast

The #PressResetChallenge Guide: An Overview of Your Journey

The #PressResetChallenge Guide: An Overview of Your Journey

#PressReset Diaries: Meet Sean, Licensed Esthetician & Blogger

#PressReset Diaries: Meet Sean, Licensed Esthetician & Blogger

How to Use Oat So Simple Water Cream for Your Skin Concern

How to Use Oat So Simple Water Cream for Your Skin Concern

#PressReset Diaries: Meet Irena, Freelance Graphic Designer

#PressReset Diaries: Meet Irena, Freelance Graphic Designer

Oat So Simple Water Cream Packaging Choice

Oat So Simple Water Cream Packaging Choice

How It All Started: Oat So Simple Water Cream Origin Story

How It All Started: Oat So Simple Water Cream Origin Story

#PressReset Diaries: Meet Jesslyn, Student from Singapore

#PressReset Diaries: Meet Jesslyn, Student from Singapore

How to Be an Intentional Consumer

How to Be an Intentional Consumer

Kale-Lalu-yAHA: Everything You Need to Know

Kale-Lalu-yAHA: Everything You Need to Know

Core vs. Supplement: Why and What is the Difference?

Core vs. Supplement: Why and What is the Difference?

Great Barrier Relief: Everything You Need to Know

Great Barrier Relief: Everything You Need to Know

#PressReset Diaries: Michelle Cordeiro Grant, Founder and CEO of LIVELY

#PressReset Diaries: Michelle Cordeiro Grant, Founder and CEO of LIVELY

#PressReset Diaries: Meet Ellie, Student & Photographer

#PressReset Diaries: Meet Ellie, Student & Photographer

Our Ingredient Promise

Our Ingredient Promise

Liah_B&A

Great Barrier Relief Before & After Results

#PressReset Diaries: Sohyun Moon, Nurse & Fellow Skincare Enthusiast

#PressReset Diaries: Sohyun Moon, Nurse & Fellow Skincare Enthusiast

GBR

Great Barrier Relief Launch: #PressReset on Instant Gratification

#PressReset Diaries: Liah Yoo, Founder of KraveBeauty

#PressReset Diaries: Liah Yoo, Founder of KraveBeauty

The Skincare Diet 101: How To Press Reset on Your Skincare Routine

The Skincare Diet 101: How To Press Reset on Your Skincare Routine

Using AHA in the Summer

Using AHA in the Summer

Am I Using the Wrong Cleanser?

Am I Using the Wrong Cleanser?

Kale-Lalu-yAHA Pop Quiz!

Kale-Lalu-yAHA Pop Quiz!

Intuitive Eating and Intuitive Skincare

Intuitive Eating and Intuitive Skincare

"Am I purging or breaking out?"

"Am I purging or breaking out?"

Product development update

Product development update

How do you apply KraveBeauty Kale-Lalu-yAHA?

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A New Years Love Letter

A New Years Love Letter

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We're finally here.

We're finally here.